10 ways Myer can get its groove back

March 20, 2015 by admin
Filed under Choosing Lingerie

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Improve your staff’s attitude

No doubt the typical Myer employee is a lovely person … when you can distract them from their busy work long enough to actually sell you something. We’re not advocating Cotton On style commands that staff “keep it real” but a trip to Uniqlo, where employees cheerily welcome you, or even Bunnings, which employs a greeter in the doorway, might be a good start.

Stop having all those sales

Yes as customers we like all those half price kitchenware sales. But it means we won’t buy full-price kitchenware. Ever.

Have free WiFi in every store

Why not?

Clean up those messy clothing racks

Clothing shoved onto overcrowded racks looks depressing. The clutter created by all those rows of coats and skirts and jackets looks more like a church jumble sale than a boutique full of well-coordinated outfits people might want to buy at full price.

Celebrate your bra fitting ladies as the heroines they are

The lingerie department has been the go-to for generations of women who need a proper bra fitting, from blushing teenagers to women post-baby. Myer should celebrate and promote this service, overseen by saleswomen who offer a motherly but frank assessment anyone can trust, as one of their best specialist services.

Stop trying to be cool

Full credit for working so hard to make the Melbourne city store’s Basement a hipster hangout (complete with vintage caravan and DJ) but, seriously, just stop trying to be cool. Myer isn’t cool and nobody wants it to be cool. Get rid of the DJ booths. Be the store everyone can go to for simple, affordable basics and cheap accessories. Teach the teens to trust you, don’t waste time trying to get them to love you.

Become the city’s refuge

Upgrade the parents’ lounge and make it the CBD store’s nicest space. Think big comfy couches, a TV on a low volume, a coffee machine, a few low tables, soft carpet. Put several baby change tables in a separate room, linked to unisex toilets big enough to fit a pram.

And one more thing…

Bring back the nut bar. Now.