Ballerina Sonoya Mizuno shows off her beauty in untouched Aerie campaign
December 20, 2015 by admin
Filed under Lingerie Events
- Last year, the brand promised to no longer alter models’ images in its ads
- Their latest campaign features a 27-year-old ballet dancer and a model, each with their natural imperfections on display
- The photos promote the company’s new Aerie Studio line, which features ‘ballet-inspired athleisure and intimates’
Carly Stern For Dailymail.com
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In case you thought that Aerie’s promise to stop altering and retouching photos of its models was just a temporary publicity stunt, the fashion brand is at it again with its latest campaign.
Debuting their new ballet-inspired athleisure and intimates collection, Aerie Studio, the brand has release a series of images starring ballerina Sonoya Mizuno showing off her best moves in the inaugural collection’s clothes.
The kicker? They haven’t touched or changed a thing on her face and body, letting the 27-year-old’s natural beauty shine with some freckles here and loose strands of hair there.
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In the ballet business: Aerie’s latest ad campaign stars 27-year-old ballerina Sonoya Mizuno
Vow: The Aerie and American Eagle Outfitters promised to stop retouching in January of 2014
Get your dancing shoes: The nimble pro is seen striking ballet poses and dancing in the new ad
New clothes: She models the latest collection, which features leggings and leg warmers
The new campaign is the latest to fall under Aerie’s ‘real’ movement, which began in January of 2014.
‘We want every girl to feel good about who they are and what they look like, inside and out. This means no more retouching our girls and no more supermodels,’ the company said in a statement when the movement launched.
Since then, the brand has been committed to not retouching photos of its models in an effort to promote body positivity and self-love.
Self-esteem goals: The aim is to promote body positivity and self-love for the brand’s customers
Look at her go! Sonoya, who was born in Japan and raised in the UK, is seen twisting and bending impressively
Experienced stunner: She has also modeled for Saint Laurent, Chanel, and Louis Vuitton in the past
Just the way she is: None of the photos are altered or retouched in any way
Stay warm in a turtleneck sweater like Sandra
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Sonoya Mizuno, ballerina and model for Aerie, shows how comfortable these sweaters are in the new ad campaign.
The turtleneck had a relaxed silhouette and came in a neutral ivory hue that is ideal for wearing with just about anything. Team it with jeans, a mini skirt, leggings and leg warmers like her or even layer it over a dress for the ultimate in versatility.
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Even Scream Queens star Emma Roberts, 24, got on board. This summer, she appeared in ads for Aerie that didn’t hide her beauty marks, lines, or any other ‘flaws’ most women find on their faces or figures.
‘I feel so honored to be part of a movement that reassures women that real doesn’t mean flawed – real is sexy, real is cool,’ she explained at the time.
Now Aerie has welcomed Sonoya, a British-Japanese actress, model, and ballerina who has also posed for Chanel, Alexander McQueen, Saint Laurent, and Louis Vuitton.
Tatted up: The ads also feature model Fo Porter, whose tattoos can be seen in the photographs
Yogi snaps: While Sonoya shows off her ballet moves, Fo twists similarly while doing yoga
Perfection: The images haven’t been altered, meaning unevenness and dimples in the skin weren’t covered up
Loving it: The latest collection, called Aerie Studio, is available to buy today
In the campaign images, she is seen posing – and dancing – in an empty, well-lit loft. But unlike in other fashion campaigns, her little ‘imperfections’ weren’t edited away.
She contorts her body and shows off her moves, all in Aerie’s new line – including a pink crop top and pants, undies and a sports bras, and sweatshirts and legwarmers.
The collection also features comfy leggings, tank tops, and wrap tops, which retail from $15.95 to $44.95.
Sonoya is also joined by model Fo Porter, whose pictures were also left unedited.
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