Lingerie sale parties help BlueBella past £1m mark
October 8, 2012 by admin
Filed under Latest Lingerie News
By
Vicki Owen
10:16 EST, 7 October 2012
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10:16 EST, 7 October 2012
Emily Bendell, founder of lingerie firm BlueBella, expects turnover of more than £1million this year.
Sales for the business, which recruits women to sell lingerie through parties, social media and e-commerce sites, is up 140 per cent on last year, she said, adding: ‘Our network of BlueBella consultants is growing really quickly.’
The Oxford University philosophy, politics and economics graduate, who got £50,000 in investment three years ago from Addidi Business Angels, a women-only investment club, thought female investors would understand her lingerie business better.
Women only: Emily Bendell is backed by female investors
Other investors in BlueBella, launched in 2005, include Incito, also a female-only investors network, and LoveHoney, an online retailer of sex toys.
Bendell, 31, who had the idea for the business after a summer job in a lingerie shop, is now an ambassador for Start-Up Loans, the Government’s loan scheme for people aged 18 to 24 who have a business idea.
She quit a job editing a legal journal to set up the business.
