Amante Lingerie’s ‘Break up with the wrong bra’ Campaign

In an effort to take its brand name to achieve a leadership status in India, Amanté Lingerie, which is owned by the Sri Lanka based lingerie manufacturer MAS Holdings, has launched a `Break up with the wrong bra’ campaign.

The company is since four years serving in India and has been enjoying a considerable success since then. The recently started campaign by the company can be called as the company’s bold approach that it has directed at women urging them to stop using the wrong bras.

“All innerwear/lingerie brands take the sex appeal approach, often showcasing perfect bodied women in their ads. Besides the statistic that 8-10 women wear a wrong-sized bra, research also pointed out that most women feel embarrassed to look at ads featuring scantily clad women in public,” the company said.

The company officials further added that the campaign is a way to reach directly to the women and talk with them about the real issues that are related or can occur due to wearing the wrong kind of innerwear.

Explaining about their aim behind the campaign, Mr. Kartik Iyer, CEO, Happy said that they aim to educate more number of consumers about the need for a better product and why discussing about innerwear should not be considered as any awkward topic.

The campaign from the company wants to serve as a friend to all women around the country, says the company.

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