Kristy Chong slams Iggy Azalea for promoting poor body image in Bonds underwear

August 20, 2015 by admin
Filed under Choosing Lingerie

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Since it is summer, why not incorporate some sassy floral print into your ‘bra-drobe.’

Take Iggy Azalea for example, she’s the latest underwear ambassador for Bonds and the songstress rocked a black, white, and pink floral bring balconette bra with matching panties.

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Azalea, who is engaged to LA Lakers player Nick Young, told news.com.au that body image was ‘such a complicated thing.’

‘You can kind of modify and upgrade and change (yourself),’ she said.

‘I don’t think positive body image means always having to be 100 per cent natural.’

Chong, whose label creates underwear for ‘real’ women who come in all sizes, menstruate and even may have bladder weakness, says these types of comments send out the wrong message.

‘Iggy and Bonds just don’t get it, they are promoting the exact image of this so called “standard beauty” that as a society we need to stop,’ she told Daily Mail Australia.

‘It is spreading a message to young girls that if you don’t like your body, then get surgery, it’s absurd.’

‘I don’t think positive body image means always having to be 100 per cent natural,’ Azalea said

Chong, whose label creates underwear for ‘real’ women who come in all sizes, menstruate and even may have bladder weakness, says these types of comments send out the wrong message

Although Azalea, who is looked up to by thousands of young girls, says she has no plans for further cosmetic surgery, she gave kudos to those who regularly chose to go under the knife.

‘I didn’t think recovering from plastic surgery was much fun,’ she said.

‘Hey, if you do it all the time, more power to you. I don’t have time for the recovery process, myself.’

This comment made Chong ‘absolutely fume’.

‘She’s assuming that people can afford it in the first place – she’s so out of touch with the average woman,’ she said.

‘I think $10,000 for a boob job is the going rate these days – I mean that’s just ridiculous.’

Chong said the burning question is: ‘Why did Iggy feel uncomfortable about her small breasts in the first place?’

‘Hey, if you do it all the time, more power to you. I don’t have time for the recovery process, myself,’ Azalea said

‘Bonds communicate with young girls, it’s not women in their 20s like Iggy – who some have financial means behind them – these are girls that are entering into puberty seeing this type of messaging,’ she said.

‘I just don’t think positive body imaging equals going under the knife – enough is enough and I think many other women and mothers would feel similarly.’

However, Bonds marketing manager Emily Small says it is up to the individual what they choose to do to their bodies.

‘Breast augmentation is a personal decision, we support the right for anyone to make their own choices about their body,’ Ms Small told Daily Mail Australia.

But Chong believes it was irresponsible on behalf of the brand.

‘I think young girls need more positive role models in their lives, especially when they’re at a vulnerable age in an image-obsessed society,’ she said.

Chong would love to see brands choosing models based on what they’ve achieved rather than because they have a perfect body shape

‘I would love to see brands choosing models based on what they’ve achieved rather than because they have a perfect body shape.’

Chong came up with the idea of starting her own underwear range after giving birth to her second child and was training for a marathon when her underwear wasn’t doing the job.

‘It failed to protect me when I needed it the most which is the case for five million women nad they needed to start doing their job,’ she said.

‘Women now come in and replace their whole wardrobe with 10 to 20 pairs – it empowers them and gives them confidence.

‘It’s not about adult sizes race, age – it doesn’t matter if you are size a 26 or 6 – it just meets their needs – I will never have a celebrity advertise my range .’