New European Lingerie Store to Open on Derby Street
September 8, 2012 by admin
Filed under Latest Lingerie News
Hingham women will now have a new place to shop for the most luxurious lingerie.
Lulabelle, a European Lingerie Boutique is scheduled to open at the Derby Street Shoppes this September. The store originally opened in Scituate in 2010 to bring unique, high-quality lingerie, sleepwear, loungewear, swimwear and accessories from brands such as Eberjey, Marie Jo, Prima Donna, Cosabella and Bellabumbu, to the South Shore.
It will now relocate in the Hingham mall in a much larger space with double the fitting room space.
Owner Donna Morton, a former Executive Creative Director for several well-known brands describes her store’s products as not your “off in five minutes” type of lingerie.
According to the Derby Street Shoppes, Lulabelle specializes in custom bra-fittings and a unique range of offerings from around the globe.
“ Lulabelle has become a South Shore favorite known for incredible customer service and a warm and comfortable atmosphere,” DSS said in a press release.
The opening day has not been announced but the store will be located in the area next to Chipotle.
