How does a global lingerie brand celebrate its 130th anniversary? By giving its branding a makeover and a new collection that is its lightest ever.
To celebrate 130 years of heritage, German lingerie brand Triumph unveiled its brand new logo with a more feminine brand name in cursive.
The new friendlier font is in a toned down red that represents femininity and strength, and the logo is complete with its iconic red crown.
Launched at a newly revamped Triumph boutique at in Kuala Lumpur, several heritage pieces of lingerie were flown in from Germany specially for the launch event and some of these are antiques as old as Triumph’s 130 years in history!
“We placed these heritage pieces together with all the new collection pieces to showcase the evolution of Triumph and to illustrate how far we have come,” says Shoo Hue Ping, brand manager for Triumph at the launch.
Triumph unveils its newest Summer 2016 Light Fascination collection, to help keep women feeling fresh in warmer months. Photos: Triumph
“Triumph is a true lingerie maker as we have all our female friends in mind when we design these pieces, by striving to give the best fit and comfort for women,” Shoo adds.
Its newest collections – the Body Make-Up Light and Magic Spacer – brings new innovation incorporating designs that fit like a ‘second-skin’ and fabric with honeycomb-like structure for breathability.
To help women get the right fit for a bra, the brand went on a mission offering complimentary fitting consultation nationwide and simultaneously launched the “Find The One” animated short film in November last year.
In their three-month mission the brand claims to have helped more than 30,000 women find the one bra that fits them.
The two-minute animated film has a 3D version of Triumph and Sports Illustrated model, Hannah Ferguson, who is the main character in the movie.
In the animation Hannah does a Disney-ish musical routine with two best friends to see if she would find “The One” bra she’s been searching for.
It was so well-received that some YouTubers wished it could be made into a movie!
Well, a sequel is the next best bet.
Continuing its journey to help women find their best fit through the “Find The One” campaign Shoo says the brand has come up with a new video “Find The One Again!”
The Summer 2016 collection includes the Body Make-Up Light, Magic Boost Light and Shape Sensation Light which uses super-breathable and lightweight fabrics to provide you with the highest comfort levels.
“All the characters in the video have found a new experience and we hope people will enjoy this new film,” Shoo says.
This equally entertaining sequel stays true to its first Disney-ish animated musical but in a funkier version, jazzed up with soul music.
What’s interesting is the noticeable change of one of her best friends in the new animation to an oriental girl – clearly appealing to the brand’s Asian consumers.
Its opening scene shows Hannah’s life has changed with the arrival of a baby and her lamenting that she would never find the one (bra that fits her) again – with a new body shape after having a baby.
Want to beat the heat as you’re dressed in your favourite Hari Raya clothing?
Just in time for the upcoming celebrations, Triumph unveils its newest Light Fascination collection, to help keep women feeling fresh in warmer months.
The Summer 2016 collection includes the Body Make-Up Light, Magic Boost Light and Shape Sensation Light, each series designed to impart specific features depending on the wearer’s needs.
What these collections have in common are super-breathable and lightweight fabrics, which the brand claims will provide you with the highest comfort levels.
Proudly hailed as ‘virtually invisible’, the Body Make-up Light range features Triumph’s new Magic Wire technology with an innovative cup design that promises all the support of a wire with the feel on none.
The brand says this range feels like a ‘second skin’ fit with its soft smooth fabric and its breathable bra cup design increases airflow for comfort.
Also new is the Magic Spacer, which according to the brand, is the lightest, most airy experience ever through a design that provides all the capacity of a padded bra without the weight.
The Magic Spacer is designed with fabric that contains thousands of tiny air pockets in a honeycomb-like structure that encourages air circulation against the skin, which the brand claims keeps your body fresh and dry.
The Triumph Body Make-up Light bra is priced at RM209 (panty from RM89.90) and the Triumph Magic Spacer bra is priced at RM249 (panty from RM69.90), and are available at Triumph boutiques and major department stores.