Gogglebox star Sandra Martin is now a lingerie model

No shade whatsoever to Ashley Graham but there’s a new plus size model on the block (or sofa) – Gogglebox‘s Sandra Martin.

Yep, you’ve seen her on television watching other people on television but now Sandra, who appears alongside BFF Sandy Channer on the hit Channel 4 show, has seemingly landed herself a lingerie deal.

Taking to Twitter, the self-proclaimed ‘Queen of Gogglebox‘ said: “On my way to Winchester ..PLUS SIZE MODELING…U GET ME BABES”

The 54-year-old (with notoriously long nails) hasn’t shied away from the fact that she wanted to become an underwear model, recently tweeting: “PLEASE ALL PLUS SIZE AGENCIES CONTACT ME ABOUT MODELING SOME PLUS SIZE UNDIES and tings.”

And now, Sandra’s prayers have seemingly been answered. 

Showing off a black laced negligee and red babydoll dress, the Gogglebox star tweeted: “Viva Voluptuous: just a test shoot today until the official boudoir shoot in a months time in hand made outfits.”

And doesn’t she look INCREDIBLE?!

Digital Spy has contacted Sandra’s spokespeople for comment.

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Victoria’s Secret Cuts Swimwear, Accessories, Catalogues; Lingerie Label Hires CEO Jan Singer

Victoria’s Secret is currently working to simplify and narrow its retail focus and just confirmed the rumored elimination of swimwear. Additionally, the lingerie powerhouse has eliminated catalogue mailers and hired a new CEO, Jan Singer.

Singer was previously CEO at Spanx and will replace Sharen Jester Turney — who unexpectedly departed the company back in February. Singer will report to Les Wexner, CEO of the Victoria’s Secret parent company L Brands, beginning in September, British Vogue reported.

Victoria’s Secret Lingerie, Pink and Victoria’s Secret Beauty are now the company’s overall labels. To focus on these three facets, Victoria’s Secret also eliminated its shoes, accessories and apparel — in addition to swimwear. 

“We’re making these changes proactively, from a position of strength and following a record fourth quarter and 2015 for the brand,” Stuart Burgdoerfer, the company’s finance chief, told The Wall Street Journal, adding that swimwear has been a “flattish business for the last several years”

Victoria’s Secret also plans to focus less on “traditional catalogues and offers.” The company currently spends $125 million to $150 million a year producing its catalog. 

“One of the things that we try to do is we say, if we were starting this business today in current context 2016, would you start with one of your major ideas being a catalog, a paper-based catalog, sent through the mail as one of your key — if not your key — marketing activity for a global brand?” Burgdoerfer told BuzzFeed. 

Victoria’s Secret reportedly experimented by completely halting its catalog distribution in two “significant markets” for a year and didn’t see any meaningful change in sales. Also, in the fourth quarter of 2015, the company eliminated all catalog activity by a whopping 40 percent and saw a significant increase in direct channel sales during the same timeframe.

FOLLOW: Victoria’s Secret, Jan Singer, CEO

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