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Avoid the tat and get lingerie right this Valentine’s Day

February 12, 2016 by  
Filed under Choosing Lingerie

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Traditional it may be, but for many, lingerie is an alarming Valentine’s Day gift. Stephanie Smith has tips on how to get it right.

Here we go again – Valentine’s Day, with its hearts, flowers and frankly ridiculous lingerie suggestions. Truth be known, for many people, male and female, Valentine’s Day elicits chiefly vague feelings of dread, prompting sinking fears that we are going to play it all wrong (again) and misjudge the mood, either by making an unwanted or inappropriate gesture, or by making no gesture at all, except perhaps for an apologetic jokey card.

Black balcony push up babydoll with string thong, �26 at Next.

At the very least, for some there is a sense of frustration, resentment and baffled irritation that we feel obliged to make an effort for February 14, whether we want to or not. This particularly applies to long-term couples – even the ones who profess a mutual loathing of Valentine’s Day, and vow not to buy anything or mark it in any way, still have the odd niggling worry that their partner might be trying to catch them out.

St Valentine’s Day began as a celebration of one or more early Christian saints named Valentinus, but especially Saint Valentine of Rome who, or so legend has it, was imprisoned for marrying soldiers against the law. Apparently, he wore a purple amethyst ring and gave the soldiers paper hearts to remind them of their vows. He’s got a lot to answer for.

However, the amethyst ring is not such a bad idea for a jewellery gift, and it could just as easily be a necklace or bracelet.

As for the dreaded lingerie, purple could work well for this too. Far better than red, which is for many women an unthinkable option, hilarious if only it were not so hideous. Black is fine if we buy it for ourselves, but seems a little too studiedly sexy as a gift, especially if it’s all lacy and rigidly underwired.

Pale pinks and greys are a better option for this season, wearable and pretty without being overly alarming. The received wisdom is that men should examine the contents and labels of their partner’s knicker drawer before venturing out to buy her lingerie, but how many women think to give their drawer a clear-out in anticipation of such curious fumblings? How confusing it must be for the poor chaps to find themselves examining an enticing collection of grey old granny pants, miscellaneous bras and twisted tights, mixed up with several pairs of tiny lace knickers which they have never ever seen worn and which still have the price tags on them?

But, men of Britain, don’t let any of this put you off. If you are determined to buy silk and lace for your partner this Valentine’s Day, consider nightwear or perhaps cami sets, where the size and fit doesn’t have to be quite so precise.

The new Rosie for Autograph collection at Marks Spencer has camis, slip dresses and PJs that even the hardest hearted of women would love to own and quite possibly even wear, or maybe keep as part of our “bona fide mini break” collection.

If you really want to play it safe, consider a gift voucher. There’s a Rigby and Peller in Harrogate which offers consultations and fittings, with bras costing around £75-£120 and matching knickers around £30-£50. A gift voucher for about £150 should cover a beautiful and well-fitting matching set which your wife or partner can enjoy choosing for herself – and what price can you place on her comfort?

Add a bottle of her signature scent for thoughtful good measure, and you’ll be irresistible.

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What Are You Doing for ‘Galentine’s Day’?

February 12, 2016 by  
Filed under Choosing Lingerie

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Millennials plan to outspend older American on Valentine’s Day

Published in
CSP Daily News

Galentines Day

CINCINNATI – More than half of Millennial men (58%) and 28% of Millennial women
plan to spend more than $100 on Valentine’s Day, according to a new national survey by customer science company dunnhumby, Cincinnati.

Millennials are shedding their frugal image and are planning to spare no expense on Valentine’s Day, while older and more established Americans are planning a more modest Valentine’s Day–or none at all.

Millennial men intend to make their Valentine’s Day spending count: 40% plan to buy jewelry for their partner, while Millennial women are choosing to spend on sweets, as half (51%)
intend to buy chocolate for Valentine’s Day. Older Americans, however, are planning to spend less this season: while half (55%) of Americans age 35 to 44 plan on spending more than $100 on Valentine’s Day gifts, that number drops off as Americans age: only 27% of those 45 and over plan to splurge.

Relationship length is also a factor during the holiday–21% of respondents who have been in a relationship for 16 years or more announced their gift giving during the holiday would consist of “nothing.” Couples still getting to know each other–with a relationship timeframe of one to five years–were the most likely to buy an experience for a Valentine’s Day, choosing an adventure like kayaking or a cooking class. On the older end of the spectrum, couples who have been together six to 10 years were most likely to buy lingerie, perhaps feeling the seven-year-itch: almost one out of every four respondents (24%) in this relationship range said lingerie was on their Valentine’s Day shopping list.

Despite Millennials’ profligacy when it comes Feb. 14, traditional gifts still reign supreme among Americans: greeting cards (41%), chocolates (39%) and flowers (31%) proved the most popular Valentine’s Day gifts. In addition, Americans are surprisingly punctual when selecting gifts for their loved ones: 29% shop two to three weeks before the holiday, and 31% shop one week before.

Booking that romantic table for two on Valentine’s Day will prove to be a challenge this year, as 52% of Americans plan to dine out to celebrate. For those not going out on the town, 30% opted to cook dinner at home, and 91% said they would plan to shop at their local grocery store for their dinner ingredients.

Additional key findings of dunnhumby’s Valentine’s Day survey include:

  • “Galentine’s Day” and the male equivalent (Malentine’s Day?) have caught on among young consumers–15% of men and 11% of women aged 18 to 24 plan to celebrate the holiday with close friends. (The custom was popularized on NBC’s
    Parks and Recreation.)
  • The reliable department store was the most popular place to buy gifts (46%), followed by the mall (25%) and online (25%), while 20% plan to buy their gifts at a drug store and 13% plan to buy their gifts at a dollar store.




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