Jenny Altman, a brand representative for Aerie said: “They are still models, they’re still gorgeous, they just look a little more like the rest of us. 

“We’re hoping to break the mould, we hope by embracing this that real girls everywhere will start to embrace their own beauty.”

Hollywood celebrities such as Emma Robert have also featured in the Aerie Real campaign.

Emma said: “It’s important for me to be a part of this, because I see how hard it is for girls my sister’s age with social media, and feeling like they need to look a certain way. I want to promote the idea that it’s okay to look like yourself.

“Often, when we hear the word ‘real,’ we automatically think flaws, but it just means being yourself, realising you’re beautiful the way you are, and not taking it all too seriously.”