You are here:
Home / Archives for admin
<!–
- Last year, the brand promised to no longer alter models’ images in its ads
- Their latest campaign features a 27-year-old ballet dancer and a model, each with their natural imperfections on display
- The photos promote the company’s new Aerie Studio line, which features ‘ballet-inspired athleisure and intimates’
By
Carly Stern For Dailymail.com
Published:
14:33 EST, 18 December 2015
|
Updated:
20:50 EST, 18 December 2015
153
View
comments
In case you thought that Aerie’s promise to stop altering and retouching photos of its models was just a temporary publicity stunt, the fashion brand is at it again with its latest campaign.
Debuting their new ballet-inspired athleisure and intimates collection, Aerie Studio, the brand has release a series of images starring ballerina Sonoya Mizuno showing off her best moves in the inaugural collection’s clothes.
The kicker? They haven’t touched or changed a thing on her face and body, letting the 27-year-old’s natural beauty shine with some freckles here and loose strands of hair there.
Scroll down for video
In the ballet business: Aerie’s latest ad campaign stars 27-year-old ballerina Sonoya Mizuno
Vow: The Aerie and American Eagle Outfitters promised to stop retouching in January of 2014
Get your dancing shoes: The nimble pro is seen striking ballet poses and dancing in the new ad
New clothes: She models the latest collection, which features leggings and leg warmers
The new campaign is the latest to fall under Aerie’s ‘real’ movement, which began in January of 2014.
‘We want every girl to feel good about who they are and what they look like, inside and out. This means no more retouching our girls and no more supermodels,’ the company said in a statement when the movement launched.
Since then, the brand has been committed to not retouching photos of its models in an effort to promote body positivity and self-love.
Self-esteem goals: The aim is to promote body positivity and self-love for the brand’s customers
Look at her go! Sonoya, who was born in Japan and raised in the UK, is seen twisting and bending impressively
Experienced stunner: She has also modeled for Saint Laurent, Chanel, and Louis Vuitton in the past
Just the way she is: None of the photos are altered or retouched in any way
Stay warm in a turtleneck sweater like Sandra
Aerie Turtleneck Sweater
Available at Aerie now
Buy now
It’s that time of year again! Time to stock up on those trusty knits as winter is fast approaching.
Sonoya Mizuno, ballerina and model for Aerie, shows how comfortable these sweaters are in the new ad campaign.
The turtleneck had a relaxed silhouette and came in a neutral ivory hue that is ideal for wearing with just about anything. Team it with jeans, a mini skirt, leggings and leg warmers like her or even layer it over a dress for the ultimate in versatility.
Click right to get Sonoya’s sweater now for only $39.95. It’s the perfect gift for the holiday season!
If you’re looking for something a little more luxe and indulgent to give, starting at just $88, there’s something for everyone.
* PRICES MAY NOT BE AS ADVERTISED
…NOW GET ONE LIKE IT
<!–
Even Scream Queens star Emma Roberts, 24, got on board. This summer, she appeared in ads for Aerie that didn’t hide her beauty marks, lines, or any other ‘flaws’ most women find on their faces or figures.
‘I feel so honored to be part of a movement that reassures women that real doesn’t mean flawed – real is sexy, real is cool,’ she explained at the time.
Now Aerie has welcomed Sonoya, a British-Japanese actress, model, and ballerina who has also posed for Chanel, Alexander McQueen, Saint Laurent, and Louis Vuitton.
Tatted up: The ads also feature model Fo Porter, whose tattoos can be seen in the photographs
Yogi snaps: While Sonoya shows off her ballet moves, Fo twists similarly while doing yoga
Perfection: The images haven’t been altered, meaning unevenness and dimples in the skin weren’t covered up
Loving it: The latest collection, called Aerie Studio, is available to buy today
In the campaign images, she is seen posing – and dancing – in an empty, well-lit loft. But unlike in other fashion campaigns, her little ‘imperfections’ weren’t edited away.
She contorts her body and shows off her moves, all in Aerie’s new line – including a pink crop top and pants, undies and a sports bras, and sweatshirts and legwarmers.
The collection also features comfy leggings, tank tops, and wrap tops, which retail from $15.95 to $44.95.
Sonoya is also joined by model Fo Porter, whose pictures were also left unedited.
Share or comment on this article
Comments ()
Share what you think
-
Newest
-
Oldest
-
Best rated
-
Worst rated
The comments below have not been moderated.
The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.
Who is this week’s top commenter?
Find out now
Share and Enjoy
A longtime King Street retailer is pulling out of Charleston after the new year to consolidate operations in its Mount Pleasant shop.
Bits of Lace Fine Lingerie at 302 King St. will leave the city’s premiere shopping district during the first quarter of 2016 after 39 years, owner Ruth Brennan said Friday. All merchandise will be moved to the East Cooper shop of the same name at 453 W. Coleman Blvd., where Brennan is considering expanding the warehouse.
“That’s a great location with lots of parking,” she said. “It’s just across the bridge, and it’s right before you get to Shem Creek.”
Brennan wasn’t at liberty to say who will take over her longtime lease of the 2,000-square-foot Charleston shop, but she said her decision to leave is based on rising rents because of national retailers paying higher amounts to be on King Street and limited parking for customers.
“The biggest hurdle for local retail owners is that they are competing with national companies who are able to pay quite a large fee to rent space on King Street,” she said. “That has caused the lease rate to go higher and higher.”
The average rental rate for retail space in downtown Charleston is more than $38 per square foot, according to a report in November from commercial real estate firm Lee Associates. That’s about $20 more than the next highest market in the region, Mount Pleasant. The average rate is about $15 per square foot in the Charleston region.
Brennan also said more shoppers are turning to online and mobile options. She launched her website 10 years ago, and she plans to introduce a mobile van to take her product line out into the community.
“Retail is a constantly evolving business,” Brennan said. “At Bits of Lace, we pride ourselves on our ability to stay current and provide the service and products our customers want. We’ve had an incredible run at our King Street location and have made invaluable connections with countless locals.”
She added, “Focusing on our Mount Pleasant location and e-commerce site now, along with several other exciting new initiatives we have planned for 2016, will allow us to remain relevant while still local-minded.”
The store originally opened on Vendue Range in 1976. Brennan bought it in 2000. It has been at different locations on King Street since 1977.
Reach Warren L. Wise at (843) 937-5524 or twitter.com/warrenlancewise.
Share and Enjoy
