Online Lingerie Marketplace Clovia Is Disrupting Two Major Fronts : Our …
December 10, 2015 by admin
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In the age of internet and e-commerce, it is not uncommon to hear about shopping platforms which are bringing day to day products and luxury items to the doorstep of people with just few clicks on smartphone or computer.
However when it comes to lingerie and innerwear for women, it is not surprising that there are still taboos and a social stigma associated with it in a sensitive-about-everything India. But it is perhaps the same reason what makes this a lucrative market with an immense potential of disruption through technology.
This is precisely where Clovia, an online marketplace for such products enters, solving these and other problems through robust and indigenously developed e-commerce tech. Clovia, formerly known as MoodsofCloe is a one-of-its-kind online lingerie and sleepwear brand run by Delhi-based Purple Panda Fashions Pvt Ltd. It is a part of a global fund with operations across continents and is a brand in itself and manufactures its own range of fashion lingerie using internationally sourced high-quality fabrics.
Along with manufacturing, Clovia also ensures great care in delivering the items to its customers by partnering with reputed courier companies and with discreet packaging to ensure the delivery of order to the customers wherever they want to without feeling uncomfortable.
Clovia was founded by husband-wife duo Neha Kant and Pankaj Vermani along with friends Suman Choudhry and Aditya Chaturvedi in 2013. It was incubated at Mountain Apollo India and backed by Ivy Cap Ventures, Zurich-based Mountain Partners AG and a group of private investors.
Clovia’s Smart Use Of Tech Impressed Us
Apart from the factors like education, cultural aspects and the orthodox mindset of Indian society, there are other factors as well which decide the sales of online lingerie and need to be taken into account. Lingerie is a complicated product because there are various types of body shapes and creating a perfect fit can be a challenge. A woman goes through various body changes throughout her life. It is different before marriage and after marriage, before conceiving and after conceiving.
Plus, the ignorance about various sizes and fits makes it further difficult for her to choose perfect size and design. Clovia has come up with a breakthrough technology to solve this fundamental problem and built a tool in which, just by entering age and body shape, it suggests a perfect size and fit. To further help its customers, the website uses tools like diagrams to educate the women about design/ shape.
Secondly, being manufacturers also, there is a big problem of inventory management for Clovia as about 100-200 designs come out every month which is a huge number. To solve this problem, Clovia uses big data and technologies such as machine learning and artificial intelligence for manufacturing undergarments.
They manufacture lingerie based on the design and the quantities the customer wants — all based on an exhaustive dataset collected from various users and various other reports and sources. Pankaj Vermani, CEO of Clovia tells me,
We let the customer decide which design stays and which does not. Using data like speed of sale, feedback mail, Age/body shape the designs are selected. Everything is Tech-Driven and there is no manual intervention.
This also solves another common problem of sold out products or unavailability of size, as the technology keeps the track of which product of which size and color is in demand the most and accordingly the whole production process in carried out. This, in particular, has had a huge impact in maintaining efficient inventories, reducing operational costs and increasing profit margins. According to Vermani, most of the inventory is usually under 30-45 days which is a remarkable achievement in an industry plagued by unsold stocks and constant liquidations eating into profit margins.
What Makes Clovia Stand Out
The online lingerie and innerwear market has been witnessing a lot of upheaval with many players trying to grab the majority of market share. There are exclusive companies like Zivame, PrettySecrets, Cilory, Straps and Strings, ShopImagine, and BuyUnderCover and general e-commerce websites which sell lingerie, or have a dedicated section for it, such as Jabong, OyeGirl, Yebhi, LimeRoad, LadyBlush etc.
One of the most prominent competitors of Clovia in the segment is Zivame, which is backed by IDG Ventures and Indo-US Venture Partners and recently raised around 250 crores in Series C funding. On comparison with these marketplaces and particularly Zivami, Pankaj says,
There is no comparison. It is like comparing shopper stop with LV. We are a brand in ourselves. Through feedback, we populate, promote and plan the brand better.
From manufacturing garments themselves to helping the customers in choosing the ideal fit as per their requirement and ensuring proper distribution of products, Clovia acts a complete brand in itself rather than just being an aggregator of different products or a common e-commerce platform for sellers and buyers. This definitely gives it a unique position in the market which is still in its nascent stage.
The Road Ahead
Having been in business for just over 2 years, Clovia — looking at the kind of genre it is operating in — already boasts of some impressive numbers. With over 3 lakh registered users and 2.8 million page users, Clovia claims to sold 1 lakh units per month with a month-over-month growth rate of 15-20%. The company offers a 30- day return policy and claims to have a return rate of just 1.1%.
In June this year, Clovia raised series A funding from IvyCap Ventures and before that, in 2013, it had raised seed funding from Zurich-based Mountain Partners AG. As for now, Deepak says that things are moving pretty well and they are not looking for more funding with their only focus on product innovation and extension, and aggressive expansion of their services globally.
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The Apprentice’s Selina Waterman-Smith parties at A Night With Nick party in …
December 10, 2015 by admin
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She is hardly the shy and retiring type.
So it’s perhaps unsurprising that The Apprentice reject Selina Waterman-Smith stepped out in attention-grabbing form on Tuesday.
The buxom blonde poured herself into a figure-hugging design for the A Night With Nick party at the Rahrah Room in London’s Piccadilly.
Scroll down for video
Not shy: The Apprentice reject Selina Waterman-Smith stepped out in attention-grabbing form on Tuesday
The 32-year-old – who was famously fired by Lord Sugar after failing to make a single sale in a property task – left little to the imagination in her choice of attire.
Wearing a red gown with a plunging neckline, the sleeveless number certainly gave onlookers plenty to stare at. Co-ordinating appropriately, she curled her hair into ringlets and plastered on plenty of make-up.
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Posing up a storm at the bash, which is now in its eighteenth year and aims to raise money for The Stroke Association, she capped her look with bejewelled shoes and a clutch.
Smiling broadly, there was certainly no sign of her annoyance at being voted off the BBC1 series by Sir Alan Sugar.
Buxom: The 32-year-old – who was famously fired by Lord Sugar after failing to make a single sale in a property task – left little to the imagination in her choice of attire
Cleavage-enhancing: Wearing a red gown with a plunging neckline, the sleeveless number certainly gave onlookers plenty to stare at
The party don’t start until I walk in: The businesswoman made a grand entrance in her glittering gold heeled sandals
Polished to perfection: Selina boasted professionally-applied make-up and wore her hair in tight tumbling curls
Comparing the process to Big Brother, she branded the show a joke. ‘I thought The Apprentice was a genuine business show, but now I know it’s just a Big Brother with business attached,’ she raged.
‘It’s all a total farce.’
Elaborating on her claims, Selina continued: ‘I’m convinced the bosses decide their favourites at the start – as well as who they will fire and when – and then just manipulate the situation.’
Pouring further scorn on the entire experience, Selina – who earlier this week stripped off for a racy lingerie shoot – said her portrayal on the show was all planned.
Looking good: Never one to miss a photo opp, Casey Batchelor added plenty of sparkle in her backless dress
Sassy! Sporting a resemblance to Nicole Scherzinger, the glamour model was evidently out to impress
Taxi for Batchelor: The former Celebrity Big Brother contestant threw a black faux fur waterfall coat over her party frock
Busty babe: Casey drew attention to her surgically-enhanced cleavage in a strapless LBD
Ready to party: The former glamour girl also flashed a glimpse of her lean legs in the knee-skimming number
A spokesperson for The Apprentice commented: ‘The show is in no way ‘fixed’ and we strongly refute any insinuation to the contrary.
‘The format of each task is outlined clearly in exactly the same way to both teams from the beginning, and the candidates’ progress is at no point manipulated by the production team.’
Thankfully, Selina had plenty of other glam guests to keep her minds on the party in hand – rather than her departure from the boardroom.
Never one to miss a photo opportunity, Casey Batchelor added plenty of sparkle in her backless dress and parent-leather heels, which was unusually classy for her.
Sporting a resemblance to Nicole Scherzinger, the glamour model was evidently out to impress.
One-time Made In Chelsea star Ashley James was also suitably styled in a mesh and embellished number.
Bedazzling: Former Made In Chelsea star Ashley James incited some festive spirit in her blue and black glittering frock
Standing tall: The ex-E4 star was a vision of confidence as she posed on entrance to the venue
In the navy: Other guests included X Factor mainstay Sinitta who opted for a military theme
All wrapped up! Lizzie Cundy looked like a beautifully-wrapped Christmas gift at the annual bash
Sex factor: Head-to-toe in red leather, she deftly displayed her legs, arms and back while gleefully participating in the festivities
Age is but a number: The 47-year-old hoped to defy the years as she arrived scantily-clad
Other guests included X Factor mainstay Sinitta and socialite Lizzie Cundy, who – in typical fashion – showed off her shape in a revealing ensemble.
Head-to-toe in red leather, she deftly displayed her legs, arms and back while gleefully participating in the festivities.
TOWIE’s James Locke also joined the fray, as did Pascal Craymer and Vogue Williams.
Handsome: TOWIE’s James Locke worked a smart/casual look for the occasion
Pink to make the boys wink: Vogue Williams put on a stunning display in a plum-pink-coloured bodycon dress
Dressed to impress: Vogue, 29, displayed a glimpse of her cleavage in the plunging number
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