Victoria’s Secret is losing $9B for casting out plus-size lingerie

Victoria’s Secret, the leading lingerie brand dominating the 35% of the market is losing $9 billion opportunity for missing out plus-sized underwear in the line.

According to a market research from IBISWorld, in the next four years, plus-size women’s clothing stores will generate $9B returns.

For the past five years, clothing lines offering plus-sizes for women had benefited from the increasing obesity rate in America. Still the demand will soar until the year 2019 in spite of the recession because people will still gorge over unhealthy eating with their disposable income. Added to that, the demand for the finest quality clothing brings profit to upmarket brands. For this reason, top labels like Victoria’s Secret will gain revenue if they will offer over-sized line ups.

Up to this point, the largest size of the panty that the store offers is equivalent to 16 in which plus-size clothing ranges from 12 to 24. Some retailers even offer size 28, informed the Business Insider. 

Dana Drew of Westminster, California had signed up a petition on Change.org requesting Victoria’s Secret to consider larger women to their brand.

“Recently, Victoria’s Secret launched a marketing campaign for their clothing and lingerie lines called “The Perfect Body.” While I believe every company has the right to market however they wish, I also believe all women, including plus size women like me, have perfect bodies and deserve to feel sexy too. That’s why I’m asking Victoria’s Secret to introduce plus sizes to their collections so women like me can wear their products.”

The United States have more than 100 million plus-size women and $17.5 billion were spent in plus-size outfits last year.

Brittany Cordts, a plus-size model, also made a petition to Victoria’s Secret asking them to hire plus-size models. It had reached more than 4000 supporters. She wrote on Change, “They are sending a message to the world that you have to be a size 0-2 to be beautiful and worthy of wearing lingerie. Victoria’s Secret is promoting self-loathing and it needs to stop.”

Victoria’s Secret has a strict perimeter in representing their trade name, but ‘The Perfect Body’ campaign had struck oversized women. So far, the top lingerie label is not taking action on these issues.

 

 

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Ice T & Coco Are Expecting First Child Together

Coco shared the big news on Twitter, “I’m pregnant!!! Yah!!” Ice announced 2 years ago they were ending their reality show Ice Loves Coco to focus on a talk show, possibly produced by Ryan Seacrest Productions. We’re having a baby. When describing their show, Ice-T claimed that viewers would get a taste of their “real, crazy, funky” life.

In a way I envy those who have their kids’ names picked out years ahead of time, because the process of choosing one while pregnant was not easy for me.

Coco hasn’t said a peep about it on social media, where she usually shares with fans everything from private photos to details about her love life and links to her kinky collection of lingerie. “Ice I are so excited!” “I’ve been a fangirl of hers for years”.

American actress and model Coco Austin announced she was pregnant with her first child during the first taping of her new talk show with hubby Ice-T. “We just finally released it this past Friday on our talk show and it was a really awesome moment”.

Coco has always expressed that she wanted a baby, but due to health issues, she was unable to conceive. At the age of 36, Coco is far from being a very young mother, although she is far from being too old to start a family either. It was actually shocking how easily it happened.

Ice-T reportedly added: “At the end of the day, it’s Coco’s call”.

Before Thomas had her baby boy, she went through four cycles of in vitro fertilization (IVF), as well as a variety of visits to physicians and hormone shots.

“I’ve branded myself to be sexy, but also be a wife at the same time”, Coco said in the promo.

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