Toast PR unveils new summer campaign for Pepperberry clothing

Female clothing brand, Pepperberry, has launched a fully integrated brand campaign for Summer 2015 with Manchester-based Toast PR briefed to handle the public relations activity.

Pepperberry, which has been established for over four years, is the sister brand of lingerie label, Bravissimo, and this represents the first ever advertising and PR campaign for Pepperberry, the high street, online and mail order clothing retailer.

The “Pepperberry Style” campaign comes from the idea that women who have previously struggled to find on-trend clothes without compromising on style or fit for their boobs, can now have both by choosing Pepperberry. The campaign shouts about the fact that this is a design-led collection as much as it is about fitting bigger boobs. It’s style – and it’s style that loves your boobs.

The PR activity is focused on editorial product on page and supporting this, wardrobe stylist and This Morning presenter Faye Sawyer is working as a brand spokeswoman.

The campaign will run from June through to August on buses and the underground in Central London, with digital sheet campaigns running in Manchester’s shopping district during the same period. Pepperberry is running advertising in You, Hello and Red magazine, including a week long digital takeover of Red’s fashion channel, Facebook advertising and competitions in women’s consumer titles, as well as across social media channels.

Leamington-based Pepperberry is also working with creative agency Makalu, media agency MEC, and Fast Web Media on the summer campaign, ‘Pepperberry Style’.

Julia Mitchell, MD at Toast PR, says:

“Now is such an exciting time at Toast PR and to be working with Pepperberry is a huge milestone for us. We are delighted to be working with such a well-known brand and the team is looking forward to driving activity forward over the coming months. Our campaign will support the summer marketing strategy, increase awareness of Pepperberry, drive footfall and reinforce its positive reputation among its key target audiences.”

Cheryl Bissell, Marketing Manager at Pepperberry said, “Pepperberry has a real niche in the marketplace and is fast becoming the go-to brand for women with bigger boobs who don’t want to compromise on style when dressing for any occasion. There’s never a more fitting time to tell consumers about our offering than in the summer months when holidays, BBQs and weddings throw up lots of shopping opportunities and wardrobe dilemmas.

“This is our first PR and advertising campaign and we believe the brand has a real opportunity to communicate to our female target audience and we have chosen Toast PR, along with a solid roster of agencies, to help us deliver this message most effectively.”

Pepperberry summer prices range from £29 to £95 for a jersey top to occasion wear dresses. The brand offers clothing in sizes 8 to18 with three different boob fits to choose from: Curvy, Really Curvy and Super Curvy a sizing approach which is unique to the UK high street.

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NFL vets host cool football camp on a hot day in Bamberg

BAMBERG – It was hard to tell on Friday who was having more fun in the Bamberg heat, the NFL players or the local kids attending the Dream Big Live Big/Dream Big Work Hard youth football camp.

Native sons and former Bamberg-Ehrhardt and Clemson football stars Ricky Sapp and Da’Quan Bowers took time away from their summer and considering their individual NFL free agent contract offers to host the sixth-annual installment of their football camp at their high school field inside Leon Maxwell Stadium.

The hot weather, upward of 98 degrees through the four-hour camp, didn’t keep nearly 100 youth football players from leaving the cooler temperatures of home to run skill drills and learn from team-building activities. They smiled, gave the effort, took water breaks and kept going until it was over.

Bowers believes the annual free football camp is a win-win for all involved.

“The kids enjoy it, the community enjoys it, and we enjoy it,” he said. “The heat is one thing, but they want to be out here and we want to be out here.

“Any time we can give back, we try to do so. None of us had this kind of camp when we were coming up. So, it’s a blessing to be able to give back. We just want them to know that, anything they want to do in life, it’s possible. Anything they put their mind to, they can do.”

Along with football, Bowers admits they take every opportunity to talk life management advice to the young kids.

“Every year we have a great turnout with the kids; we’re just thankful” Sapp said. “Me and Quan have been blessed to do this. We just give all the glory to God for being able to play in the NFL and to come back and help these kids out.”

Sapp and Bowers have done other charitable events in the Bamberg community. In February the Ricky Sapp Foundation and Da’Quan Bowers Foundation hosted their Annual Celebrity Basketball Charity Event, which allowed kids to see Sapp and Bowers, along with friends and teammates in the NFL. Their foundations have also sponsored backpack drives, Bamberg’s Future Business Leaders of America, uniforms for the Bamberg track-and-field teams, along with Thanksgiving meals to those in need.

“We get other ideas of things to do; and one thing about me and Quan, we get so excited about our hometown and helping the kids,” Sapp said. “These kids are our future.”

Hard work, proper techniques and football fundamentals were being taught throughout the camp, as boys as young as 6 years old were working on drills on one end of the field and rising high school players from B-E and other area schools were practicing skills on the other end.

“If they can come out here and go hard in this heat, and enjoy it, they can push themselves to do anything in life,” Sapp said. “That’s one main thing we want to teach these kids; you can do anything you want to do, but you have to put the work in to get there.”

For all but one of the camps, Sapp and Bowers have been joined by fellow former Clemson standout and former Seattle Seahawks “Legion of Boom” defensive back Byron Maxwell, a former Fort Dorchester High School standout. The sixth-round pick of Seattle in the 2011 NFL Draft recently signed a six-year contract with the Philadelphia Eagles.

“This camp shows kids that, yes, guys from here did go on to have success,” Maxwell said. “But it’s a certain kind of success, making it to the NFL. These kids need to be told that they can have success in whatever they dream of doing.

“They can dream and go get it. This success is tangible, real, you can touch it. Each of these kids can be determined to go after what they want to in life. And, today, getting outside and getting exercise, that’s important. You need to have a healthy body and a healthy mind.”

Many current and future Red Raiders players were in attendance at the camp. James Gainyard, a rising sophomore running back and linebacker for B-E, was at the front of the line to start many drills.

“It’s a great experience to get to work out with Ricky and Da’Quan, to build our talent and our skills,” Gainyard said.  “We look forward to it every year. NFL players don’t have a lot of free time. But they take their time to come back and work with the kids and the community.”

Fellow rising B-E sophomore Kymari Bingley, a nose tackle, believes each camp is a learning experience.

“You learn something new every year,” he said. “If one person makes a mistake, they tell the whole group what to do to improve, and you get to try again to get better.”

Among the camp staffers was another B-E alum who was glad to lead some drills for the kids. She wore a shirt with a Wonder Woman logo and, unlike Sapp and Bowers, has her football contract signed for the upcoming season.

Tiara Elvin (formerly Donaldson when she graduated B-E) has been signed by the Washington Warriorettes, the women’s team formerly known as the Baltimore Charm in the Legends Football League, which once was known as the Lingerie Football League. The league is playing televised games now on Fuse, but the Washington franchise (coached by former Redskins great Gary Clark) will begin play in April 2016.

“I was signed to play running back and cornerback from a tryout with the Charm, was named to the top 14 on the team, and next season I will play for the Warriorettes,” Elvin said. “This is the first time I’ve had the chance to help with the football camp here. I just wanted to come back (from her home in Virginia) and help give back to the kids here.

“The style of football in the LFL is really hard hitting. I encourage people to check it out on Fuse and on YouTube. It’s important for kids to have proper techniques in football. So I’m glad I’ve been able to help teach some of that today. These kids look up to all the NFL guys, so this camp is great.”

Bowers mentioned that a charity softball game may be in the works for Bamberg. He and Sapp are proud of the Bamberg-Ehrhardt area and it shows.

“Any time we can help out the community, we will,” Bowers said.

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