Marie Helvin shows she’s still got it at 62 as she models JD Williams …

In just a bra, knickers and killer heels, model Marie Helvin shows the world she has still got it as the new face of Always Aliza, the lingerie brand at JD Williams.

At an age where most would not flash the flesh, Marie, once married to photographer David Bailey, looks confident, comfortable and proud to show off her figure.

Speaking of the collaboration Marie said: “I am thrilled to be modelling the debut collection of Always Aliza. Janet Reger was such an iconic brand throughout my modelling career and it feels great to now be modelling her daughter’s range for JD Williams almost forty years on.”

Designed by Aliza Reger, daughter of former designer Janet Reger, the underwear is specifically for the 50+ range, designed to fit and flatter in all the right places and starts from as little as £14.

The 13 piece collection will be available from 1st July – pre orders available now at JDWilliams.co.uk.

See more of the collection and Marie’s shoots from her career below:

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At 62, this is my last lingerie shoot

“I didn’t want to reach 60 and be a party woman. I used to drink mainly in restaurants – I’d eat out five times a week.

“I don’t know if I feel better, because I felt good when I was drinking, but I like the clarity. I grew up a child of the 60s trying every kind of drug I could get my hands on. Now, it’s a different kind of high – being focused.”

The model was coy about plastic surgery.

She said: “It’s a personal choice. I’m not going to say I haven’t done anything.

“I’m not going to say I have. I’m very honest but I find that when you start talking about things like that it defines you, it becomes everything that’s written.

“It would be nice to see a fashion range that is geared towards a vibrant, sexual, confident 50-something.

“When I was a young model there was nothing for my age group. Now it’s completely geared towards that very young market.”

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