Dita Von Teese launches sexy Femme Fatale lingerie range
May 21, 2015 by admin
Filed under Latest Lingerie News
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- Burlesque star, 42, arrived at the department store to launch latest range
- Femme Fatale collection features retro-inspired bras, knickers and more
- Dita gave styling tips and showcased her pieces last night
Deni Kirkova for MailOnline
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She never leaves the house without a swipe of red lipstick and sticks to her ‘uniform’ of cleavage-bearing, long-sleeved dresses on a daily basis.
And last night, Dita Von Teese didn’t disappoint – dressed in a sultry, black tuxedo-inspired dress, showing a peep of her Maestro balconette bra – as the burlesque star launched her latest lingerie collection in Harrods.
Priced from £20 to £115, the new Femme Fatale pieces unveiled by Dita, who wore her hair in signature set curls, include bras, knickers, suspender belts, shapewear and nightgowns.
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Dita Von Teese launched her lingerie collection in Harrods yesterday evening
Dita was joined by a two stunning models wearing her designs. The pair had their hair styled in voluminous faux fringes and wore winged eyeliner and red lipstick.
Dita, real name Heather Renée Sweet, attended the private event in the London store’s lingerie department – promoted through the website as ‘an occasion not to be missed’.
She was on hand to give styling tips and showcase her lavish new pieces to customers and fans.
Her luxury lingerie garments promise to ‘underpin your every look’.
Standout pieces include the Park Avenue set and Black Dahlia.
Two models show off the retro-inspired bras, knickers and suspender belts
Dita’s section in the store’s lingerie department looks like a plush, vintage boudoir
She strutted down a catwalk in a breathtaking tight-laced corset at the Life Ball in Vienna over the weekend.
Despite its exotic allure Dita revealed the butterfly inspired garment has ‘a very short time limit on wearing it, the waist is cinched to the maximum’.
In December she is due to publish a book called Your Beauty Mark with Harper Collins.
Speaking at the opulent ball on Saturday which raises money to fight AIDS, she told WWD: ‘What I really love about the book, [which took five years to write, she added], is that it’s referencing eccentric beauties, it’s not about the standards of beauty, but women who dare to be and look different instead of looking like everybody else. I guess it’s an empowering book.’
Pastel violet flowers add femininity to the decor and softness to the striking display
Called Femme Fatale, her luxury lingerie garments promise to ‘underpin your every look’
The designer was on hand to give styling tips and showcase her lavish new pieces from 6-8pm
Dita was joined by a couple of stunning models who had their hair styled in voluminous faux fringes
Multifaceted businesswoman Dita is also offering burlesque workshops at a luxury health resort in Tucson, Arizona over the summer.
With an emphasis on self-confidence boosting, the fashion designer and author famous for her raunchy routines will run presentations and classes incorporating the principles of modern burlesque at Canyon Ranch.
Sensuality the Art of the Teese with Dita Von Teese will invite female guests to unleash their inner divas with a selection of workshops and classes.
Dita will team up with burlesque teacher Catherine D’Lish, for a striptease workshop from June 8 until June 12, where holidaymakers can learn classic moves such as the ‘burlesque strut’ as well as how to artfully remove garters, gloves and stockings.
She strutted down a catwalk in a breathtaking tight-laced corset at the Life Ball in Vienna on Saturday
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Cloud Provider’s Lingerie Photo Outraged Twitter, Doubled Sales
May 21, 2015 by admin
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FortaCloud’s Twitter promotion prompted outrage – and doubled sales.
Twitter
Cloud computing provider FortaCloud Corp. said it stood by its decision to promote its services on Twitter using a provocative photograph of a model sprawled on a bed wearing lingerie and high heels.
FortaCloud prompted a firestorm of criticism on Twitter on Monday, when it tweeted the photo with an offer of a 50% discount on services such as online computing and data storage. The company published the offer with a semi-nude photo in a bid for attention, said Prieur Leary, 46, FortaCloud’s CEO.
The promotion succeeded. The company posted double its normal sales volume on Monday, Mr. Leary said. He declined to provide sales figures.
Twitter
By Tuesday, more than 125,000 people had viewed the Twitter message, and it had generated a long stream of online responses, most of them slamming the company for posting an inappropriate image.
“Thanks for helping me decide which cloud-hosting company to cross off any shortlist it appears on,” wrote Simon Harriyott, a UK software developer, in a Twitter message. ”No, following me won’t help. Removing and apologising for lewd, sexist adverts might,” he added.
The technology industry has been grappling with its image as an industry that can be hostile toward women. Recent events have drawn attention to technology-related sexism, including Ellen Pao’s gender discrimination lawsuit against Kleiner Perkins Caulfield Byers and the Gamergate controversy that erupted in mid-2014 over gender stereotypes in videogames.
FortaCloud’s tweet was posted by a male sales and marketing employee whom Mr. Leary declined to identify. The employee stoked outrage among Twitter users by defending his use of the image in subsequent posts. As the photo gained widespread attention, Leary asked the employee to stop responding to criticism, the CEO said in a phone interview.
Leary likened the promotion to sexually charged campaigns launched by companies such as GoDaddy and Ryanair.
“It was clearly just trying to get the attention of the demographic that’s our customer base,” he said. “I would say, yes it objectifies women, but that’s fairly standard in the western culture.
“There are a whole lot of ads out there that have nothing to do with the product that use beautiful women to sell them,” Mr Leary said. He described himself as a “feminist” with a wife and two daughters. “The intent was not to aggravate people,” he said.
“I am not unhappy at all about the exposure and the material increase in sales,” he said. “Frankly, he was very surprised a beautiful woman in lingerie would result in such a response.”
Founded in 2014, FortaCloud is based in Reston, Virginia, and owned by Grupo Pronto S.A., a Panamanian holding company.
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