Attention shoppers: The results are in and it turns out that when women browse bras and underwear online, they’re more likely to buy items modeled by curvy brunettes than thinner-bodied blondes, according to data from New York-based lingerie site AdoreMe.com.
The company culled this data from consumer responses to its first national TV spot earlier this year. It ran three separate spots—one featuring blonde models, one featuring brunette models, and a third featuring a single plus-size brunette—and then monitored traffic and sales on the site.
What they discovered is significant: Despite the fact that the commercial featuring the “real”-bodied brunette model cost a tenth of what the other ads did to produce, the 30-second spot quadrupled online sales when compared to the ads featuring blondes—and not just plus size buyers.
What’s more: The ad that performed best overall featured multiple brunette models—none of whom had been photoshopped. “Brunettes overall sell better than blondes,” Adore Me founder Morgan Hermand-Waiche told CNN. “Our customers—and women in general—prefer brunettes when it comes to purchasing lingerie. It’s what we’ve seen.”
So there you have it. When women have a choice to buy intimates modeled on bodies that look more like their own, they take it. We didn’t really need science to tell us that, but it’s always nice to have backup.
Rosie Huntington-Whiteley’s new MS lingerie collection has just launched and, as always, she’s fronting it.
This time the model has been showing off her envy-inducing lithe frame in a range of silky sleepwear.
One picture shows her standing against a wall flaunting her toned limbs while dressed in a clinging grey lace-trimmed cami.
Marks and Spencer’s collection
Another sees her standing in a bedroom wearing a pair of polka dot blue and white pyjamas. With her hand held delicately to her ear and gazing away from camera, Rosie looks every inch the pro.
This comes not long after the model gushed about her very lucky other half Jason Staham on Instagram.
The 27-year-old model took to the social networking site earlier this week to share an adorable quote in celebration of her five-year relationship with the hunky actor, 47.
Marks and Spencer’s collection
Alongside the quote, which read ‘You will forever be my always,’ she wrote: “5 years…” followed by a heart emoticon.
The couple first started dating in March 2010 but they kept their romance underwraps for a few weeks, before making it public a month later in April of that year.
Meanwhile, he pair sparked speculation a few months ago that they had got engaged after Rosie was seen with a diamond sparkler on her ring finger but they later shot down the rumours.
