Eurovet and CPM to develop the ‘Body & Beach’ sector in Russia
July 9, 2014 by admin
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Eurovet, a leader in lingerie and beachwear trade shows with 22 shows globally, has signed a partnership agreement with an international leading trade fair organiser Igedo, to develop the ‘Body Beach’ sector of CPM in Russia.
“Russia and the Commonwealth of Independent States make up a geographical area of significant strategic importance to lingerie and beachwear brands,” explained Marie-Laure Bellon-Homps, Eurovet CEO.
Concentrated overview
In its search for new sales markets, the Igedo Company has been operating the first fashion fair for men’s, women’s and children’s clothing in Moscow, Russia, since 2003, in cooperation with Messe Düsseldorf Moscow and the Expocentre.
In 11 years, CPM has moved from 300 brands to approximately 1,700 collections, and welcomed 19,850 visitors last March 2014.
The BodyBeach sector was launched in September 2012, with 80 brands from 15 nations, and enjoyed a wide range of events. With 94.5% of visitors coming from Russia, the show located at the Expocentre fairground presents twice a year, in February and September, a concentrated overview of Russian and international brands for the Russian market.
Outlook
As a result of the agreement, Eurovet moves in as a co-owner with Igedo for the February 2015 session, starting after the September 2014 session.
The CPM Body Beach will evolve to become Moscow Mode Lingerie Swim, in line with the new global campaign of Eurovet’s brands shows in 2015 to strengthen and confirm the synergies between Paris, Shanghai, New York, Las Vegas and now Moscow.
Great developments
“I am proud to say that in joining with Eurovet we are gaining a partner who is the leader in the field of lingerie and swimwear, with its own international events in Paris, Cannes, Shanghai, Hong Kong, New York and Las Vegas,” said Philipp Kronen, Managing Partner of Igedo Company.
“With Eurovet’s know-how and input we will expand the CPM BodyBeach segment. It will definitely and could possibly lead to our establishing a separate platform in Russia that is like CPM, but just for lingerie.”
Author: Billy Hunter
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Sam Faiers is lingerie queen as she flaunts smokin’ body in lace underwear for …
July 9, 2014 by admin
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We knew these photos would be a treat when we saw Sam Faiers teasing the new Ann Summers collection, but we didn’t expect them to be this good.
The former TOWIE babe
has stripped off as the new face of Ann Summers, for a promotional photoshoot for the lingerie brand
, and looks all kind of sexy in rainbow coloured bras and knickers.
In one shot, the star smiles cheekily in a matching red lacy set, showing off her toned waist and perfect all-over-body complexion.
With her blonde locks loose and wavy, Sam is a natural model and her bikini body has never looked so good.
We know it’s a bold statement given her last few holiday looks, but we’re confident.
Another shot shows the star laughing out loud in a white set, while another two black sets send her boobs soaring high.
In fact, she almost pops out one of them – and having admitted she loves black and red the most – we can finally see why.
Speaking in the video, she said: “I tend to wear a black or red if I really want to make it sexy.”
Joey Essex you lucky man you.
Now, with all this choice it’s difficult to choose our favourite, so we’ll leave that choice down to you lovely peole.
Speaking about the campaign, Sam said: “I’m so excited to be working with Ann Summers – I’ve always been a huge fan of the brand, and I’ve shopped for my lingerie there for years.
“As the first celeb face that Ann Summers has worked with for a long-time, I’m really looking forward to seeing the response to the campaign.
“I love the imagery – we had a lot of fun on the shoot, and I’m really pleased with the results. The Sexy Lace collection is perfect to take you through from day to night – practical enough that you can wear under your work clothes but still sexy enough to flaunt.
“The four different bra shapes mean there’s a style to suit everyone – my favourite is the plunge, as it gives me great cleavage and support.”
Watch her teaser video below and scroll up to browse all the incredible photos.
* Sam’s brand new Sexy Lace collection is available instore, online at annsummers.com and at parties from 21st July 2014.