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At size 50L, the world’s largest strapless bra: New underwear will allow …

June 13, 2014 by  
Filed under Choosing Lingerie

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By
Larisa Brown


Published:

18:48 EST, 9 June 2014


|
Updated:

07:46 EST, 10 June 2014

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Once an ample bosom meant shying away from strapless bras and their lack of support.

But now bigger-breasted women need not worry about wearing shoulder-baring summer dresses – thanks to a strapless bra designed especially for them.

The Naturally Close bra costs between £24 and £30 and is available in sizes up to 50L, making it the world’s largest without straps.

Bust a move: The Naturally Close bra costs £30 for the larger sizes, and is available in size 50L

Bust a move: The Naturally Close bra costs £30 for the larger sizes, and is available in size 50L

Unlike many other large underwear items, the Naturally Close bra is made of sheer fabric and uses silicone technology.

The bra can be worn conventionally, strapless, cross back, halter-neck and asymmetrically.

Silicone elastic is used along the neckline and under-band to ensure security.

The bra also has extra boning in the sides to enhance the bust shape and profile.

Lollie Todd, lingerie buyer at JD Williams, which produced the bra, said: ‘In the UK women often accept that a bigger bust means limited lingerie options and more often than not, rather less alluring ‘boulder-holders’.

Pugh 10/06/14

In Europe, the ladies refuse to forsake fashion for comfort.

‘We want to reassure the curvier lady that choosing between support and style isn’t the only option as the Brazil inspired bra offers both – embracing your curves with cutting edge technology.’

It is available in black, white, ivory, teal, pink and mocha.

The average Briton’s bra size is 34DD but experts have said the demand for larger ones is soaring – with 12 per cent of JD Williams customers wearing J,K or L cups.

The body shape of women has altered in the last few decades with many discovering they have developed bigger breasts due to changes in diet and lifestyle.

Bravissimo launched the first 28-inch back size and fitted shirts tailored for women with bigger chests as well as introducing the KK-cup size in 2009.

But the KK was not enough and customers soon complained that they needed an even bigger size.

In response the firm released the jumbo bra in cup sizes D to L in 2011.

Plus-size clothing retailer N Brown launched their own version of the strapless K bra in 2012 – which was jokingly dubbed a ‘hammock’. The bra was far from dowdy, with the firm crediting the garment for a recent rise in sales.

Its chief executive Alan White said the strapless bra was one factor behind a 2 per cent increase in sales in a six month period.

In a year, the 42K bra sold more than £100,000 of stock worldwide – accounting for a tenth of the company’s bra sales in 2011.


Comments (349)

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George Kirkman,

Sullivan Indiana USA, United States,

1 day ago

Question, is a 50L in America and Britain the same thing? This isn’t one of those metric/English measurement snafus is it? Because the the model sure doesn’t look like an American 50L.

Debs,

Norwich, United Kingdom,

1 day ago

The user name should tell you all you need to know about Null. S/he thinks quite carefully before posting comments.

night_night,

south of the watford gap, United Kingdom,

1 day ago

Jessica rabbit springs to mind!!

True Blue,

Glasgow,

1 day ago

@ Null, default.

Stirred a hornets nest on here didn’t you little boy.
That’s because you are totally obsessed with commenting without thinking.
Give it up geek.

BigDog3,

London, United Kingdom,

1 day ago

Larger ladies still have weddings and parties to go to, where they need to wear a dress that might have awkward straps – no matter how big you are there’s nothing worse than having big bra straps showing! Too many negative comments!

Michael,

Wokingham, United Kingdom,

1 day ago

“demand for larger sizes is increasing……yes they are getting fatter!

null,

1 day ago

O Lord above we are gonna see a lot of puppy’s down by people’s bellybutton’s now lol

True Blue,

Glasgow,

1 day ago

@ Null, default. That’s twice today you’ve triple sent a “contribution” Calm down geek, there’s a good boy.

Max,

California,

1 day ago

Good grief, there are a lot of well-endowed women commenting on this article! How come I don’t see any of them around where I live and work?

am62,

yorkshire, United Kingdom,

1 day ago

Can’t wait and by the way my money’s on gravity!

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Explore Wedding Gown Guru Claire Pettibone’s Castle on Beverly

June 13, 2014 by  
Filed under Choosing Lingerie

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Do you remember the first wedding dress you designed?
“It was named for my friend Kristene and is still part of the collection. It’s a blend of Victorian lace with a slight 1920′s feel, and has tiers of embroidery with a dramatic back.”

What do you tell a bride when you are trying to help her choose the perfect dress?
“We start by talking about her venue, the style and mood she wants for the day. And then to her feelings about her dream gown-lace, sparkle, sleeves, long train, casual or dramatic-there are so many options, so it is a very personal choice. We really get to know our clients and help them find a gown that not only flatters them physically, but touches them emotionally in some way.”

Describe your design process.
“I begin with a point of inspiration, it could be a particular artist’s work, or a mood, or a place, and from there I begin gathering ideas and creating mood boards. Next, I design the embroideries and fabrics. This is quite involved and takes months. When the fabrics arrive, the gowns begin to take shape. I like to combine elements in a way that is vintage inspired, but fresh and a bit unexpected.”

06_2014_CLAIRE_PETTIBONE-23.jpg

When did you move into “The Castle”?
“Just a year now, and it’s a dream come true! I have always loved this building and one day my husband and I were on our way to lunch when I spotted a “For Lease” sign. We literally stopped the car and called that second! The next day we were touring the space and it all fell into place.”

What is your favorite part about “The Castle?”
“I love the fact that it’s a Historic Landmark and carries with it the history of an artist, Anthony Heinsbergen. The hand painted ceiling, the fact that it looks like a castle…what could be more perfect than for a bride to select her wedding gown in a castle?!”

06_2014_CLAIRE_PETTIBONE-88.jpg

What do you find to be the most challenging part for a bride when choosing a wedding dress?
“Narrowing it down to ‘the ONE’ is sometimes the hardest part. We all have many aspects to our personalities, and sometimes a bride will like more than one gown for different reasons.”

You also have your own stationary collection, what is a tip to choosing the perfect invite?
“It is the first hint of the style and mood of the wedding, so your invitation should begin to tell the story.”

Tell us about the wedding dress YOU were married in.
“Ha! I didn’t really like it. My husband and I were planning our wedding at the same time as starting our business so, although I considered making my dress, I opted to just buy something quickly off the rack. Now I live vicariously through my brides and design the type of dresses that I wish I had worn.”

· Claire Pettibone [Official Site]
· All Weddings Week 2014 Coverage [Racked]
· LA’s Best Bridal Gown Boutiques For Every Style and Budget [Racked]
· LA Style Stars Share Their Gorgeous Bridal Looks [Racked]

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