Lingerie companies sued by customers claiming that slimming bodywear was … – The Star

The iPant from Wacoal is one of the products that customers are claiming was falsely advertised to help shed pounds.Wacoal 

NEWARK — Two lingerie companies are in a pinch, facing class action suits from customers claiming that slimming shapewear did not zap pounds as advertised, according to a report in the New Jersey Law Journal.

The garments at the center of the suits were manufactured with a fabric called Novarel Slim, infused with small capsules of caffeine that are supposed to destroy fat. The material also contains retinol to promote firmer skin, according to the report.

Complaints filed in New Jersey, Massachusetts and Florida contain a statement from the Federal Commission indicating the promise that wearing Novarel Slim undergarments will melt pounds, “is about as credible as a note from the Tooth Fairy,” according to the report

The companies named in the suits, Maidenform and Wacoal America, manufactured products with Novarel Slim, declaring that the fusion fabric would reduce the appearance of cellulite and even promote weight loss sans dieting.

One of the complaints, Caramore v. Maidenform Brands states “Defendants make these misrepresentations in order to prey upon women’s insecurities about their body images.”

The Caramore suit was filed in Brooklyn but moved to federal court in Newark, because Maidenform and Wacoal both are based in New Jersey, according to the report. Two other suits were filed in Boston and Tallahassee.

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Corsets to Wonderbras: Museum Takes on Lingerie

From a 1770 corset to a 2014 bra-and-panty set in lacy stretch silk, the Museum at the Fashion Institute of Technology has put the focus on lingerie and ladies foundation garments in a new exhibition.

In about 70 pieces, “Exposed: A History of Lingerie” touches on the mechanics, marketing and cultural touchstones — hello Wonderbra! — that not only shape and adorn but also helped define culture around the globe.

The exhibition, which spans the 1760s to present day, opened June 3 and runs through Nov. 15. A companion book will be released by Yale University Press this summer.

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THE CORSET’S RISE AND FALL

The corset’s profile was first upped in the late Renaissance and remained popular in many forms through the early 20th century.

“It was a pretty essential element of fashionable dress for about 400 years,” said assistant curator Colleen Hill, who organized the exhibit.

The corset, which originated within aristocratic court culture and gradually spread throughout society, was all about a slender waist, she said. By the mid-18th century, the desired silhouette was an inverted cone, lifting the breasts with the help of stays crafted out of silk, whalebone or wood.

Decorative center busks were carved, painted and adorned with text or years. They were key in thrusting a woman’s posture upright to make the most of the shape the corset was intended to achieve, Hill said.

By the early 19th century, the corset still included a center busk but lacked all-around stays for a more softly structured fit that still encased the body and kept a woman’s posture erect.

“It was important for women to have this correct posture,” Hill said. “It was essential for fitting into your clothes, for decorum and for modesty.”

At the dawn of the 20th century, some corset makers continued to promote their wares as “healthy style,” but the designs remained “extremely restricting,” she said. Certain designs made a woman appear rigidly straight in front while resulting in a severely arched back.

By 1920, the corset had essentially become a girdle.

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THE PEIGNOIR AND LOUNGEWEAR

One late 19th-century article discovered by Hill said American women wore loungewear with a corset underneath while doing morning household chores or preparing for their day.

The corset under a peignoir “is something French women did not do,” she said. “I thought that was very interesting because some of these garments were meant to essentially be a reprieve from these really constricting foundation garments like the corset.”

By the early 20th century, Hill said, loungewear served more functions. The tea gown developed from the peignoir or dressing gown and was worn during 5 o’clock tea.

“It was something that a woman could wear within her home but you would greet your guests at home for tea in this garment, so you still wanted something really fashionable, as luxurious as you could afford, but it was something that could be worn without a corset. We don’t see tea gowns today.”

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SEDUCTION AND EROTICISM

The British company Agent Provocateur, founded in 1994 by Joseph Corre, the son of Vivienne Westwood, and his now ex-wife, Serena Rees, represents a turning point in lingerie’s modern history, Hill said. They opened their first boutique in 1996.

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