Penney to sell Macpherson line of lingerie – Tribune

J.C. Penney is hoping that some supermodel magic will win over shoppers in the lingerie department.

The beleaguered department store chain is starting an exclusive lingerie collection through a partnership with Elle Macpherson, who along with Christy Turlington, Cindy Crawford and others became part of a new generation of supermodels in the 1980s.

The collection will be in 300 of Penney’s 1,100 stores starting on Friday . Penney said it will wait to see how the brand fares before deciding whether to roll it out to its other stores.

The collection, called The Body by Elle Macpherson — which refers to her nickname — offers bras and panties in mostly cotton. Its emphasis is on the smoothest, most precise fit that can be worn every day.

The collection builds on Macpherson’s lingerie business that she founded in 1990 with the launch of an collection of lacy and silk lingerie that’s sold at upscale stores here and abroad including Bloomingdale’s and Harrod’s.

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Shop for $5 and $10 Bras at the Jenna Leigh Lingerie Sale

Bins and boxes house sexy, fashionable lingerie at today’s Jenna Leigh Lingerie sample sale, including bras ($5-$10), panties ($5 or 3 for $10), chemises and bodysuits ($15), and garters ($5). That’s up to 90% off retail.

This sale features pieces never seen at other brand’s semi-annual sales, but we were most impressed by the availability of hard-to-find sizes. Push-ups, lightly-padded, and sheer, lace, unlined demi bras are offered in sizes 32A through 36F. Panties run extra-small through large, and are available in thong and full-coverage styles.

All sizes are currently available, and with no max limit we say grab as many as you can. The sale’s cash only, and ends at 6pm today.—Kimberly Colvin
· Jenna Leigh Lingerie [Racked NY]

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