Lingerie Football League snaps up local

A BYRON Bay lifeguard and personal trainer is the latest local girl to be snapped up by the American Lingerie Football League.

Lauren Funnell, 24, was instrumental in the development of a women’s gridiron division in Queensland and has now been poached by the LFL in the US before the first local season got off the ground.

The women’s gridiron division in Australia was set up to introduce lingerie football to Australia and to prepare young athletes for the league.

Funnell said she had wanted to play for the US LFL from the first time she saw a game on television about five years ago.

The dream has now become a reality and she will will play with the Cleveland Crush later this year.

“I knew I was interested when I saw my first game, it was something completely different and the female athletes were all just so amazing looking,” she said.

“I wanted to play in the States, but it seemed like an unrealistic goal to start with, so I worked closely with the gridiron division in Queensland towards the launch of an LFL here.

“It has been a slow process and although teams for an Aussie LFL have been selected and training has commenced the league won’t officially launch until December this year.

“After we succeeded in getting the league to Australia I had the chance to visit teams in America and train with them.

“The visit led to an offer to play — I am very excited to be fulfilling my goals.”

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Retail Advice Column Released by the Lingerie Journal

Visual Merchandising Advice on How to Create Expert Accessory Displays with Real-World Tips for Lingerie Retailers

New York, NY (PRWEB) December 31, 2012

The Lingerie Journal recently released a new retail advice column on Expert Accessory Displays aimed at helping lingerie retailers incorporate add-on items into feature displays to create more visual interest among customers and increase their average transaction.

The new retail advice column by Libby Dowd pulls together advice from visual merchandising expert and founder of Interior Elements, Leslie Groves.

The tips range from how to incorporate delicate washes like Eucalan to leveraging apparel and hosiery at a retail setting. Some of the advice comes directly from lingerie manufacturers like Baci Lingerie.

In the article, for example, Baci Lingerie’s Joy Menon recommends a less is more approach to displaying small accessories: “A small grouping of products also creates a sense of demand,” she notes.

The Expert Accessory Displays article has already received a huge amount of traffic and a great response from the lingerie retailers noted Luis Paredes, publisher of the Lingerie Journal. The article is part of an ongoing series of Lingerie Retail Advice columns.

The full article can be read here: http://thelingeriejournal.com/expert-accessory-displays/

Paredes noted that a few more Lingerie Retail Advice columns are already in the works for early 2013 along with some new Lingerie Trend columns.

About The Lingerie Journal

The Lingerie Journal is the number one online lingerie trade publication in the United States reaching hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis with lingerie news and lingerie trends. Follow and interact with the Lingerie Journal on Twitter to learn more @lingeriejournal.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweblingeriejournal/lingerieretailadvice/prweb10283323.htm

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