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It has only been a week since Facebook released its Poke app, a competitor to Snapchat, but at least one company has already tried to put the app to use for marketing purposes.
The ad agency Grey Group used Facebook Poke to film and distribute a short video advertisement for Delta, a lingerie company in Israel. The 10-second video shows a model getting dressed with Delta’s lingerie and features a promotional message at the end for a sale on Delta’s website.
Daniel Barak, who developed the ad with Grey Group, told Mashable that the prompt for the video was to advertise a “one-time sale” on Delta’s lingerie. That made it a good fit for Poke because messages can only be viewed once and are then automatically deleted.
Since the video was filmed and distributed using Poke, there were several limitations. For starters, the company could not show the video to any and all customers — it needed to be friends with the viewers on Facebook. So the agency decided to send it to the model’s Facebook friends instead.
The agency ran into another obstacle as well. Barak found out that Poke only lets users send messages to a maximum of 40 people at once, so the agency had to shoot multiple versions of the video in order to reach additional people.
Given all that, it seems unlikely that Facebook Poke will catch on as an advertising tool anytime soon.
Image courtesy of Grey Group, thumbnail image courtesy Flickr, jetheriot
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Peches, the favorite lingerie online store of most Indian women, has come up with some exciting new lingerie lines to heat up the holiday season. These exciting new additions are being touted as the fashion accessories of the season and have already received favorable comments from various reviewers.
To top this, various discounted offers like the popular London collection’s Push Up Bra on sale, makes these must-have accessories affordable enough for customers to buy or gift and spread cheer during the upcoming festive season.
Peches is one of the few European brands that have their production house in EU unlike other brands that source it from countries like China. It has been on the forefront of introducing latest lingerie lines in India, providing products at some of the lowest prices and yet maintaining the quality expected of a European brand.
The designs are all in vogue internationally, and are comfortable yet exciting. Increased sales and products going out of stock are indicative of the store’s popularity. Indian tastes have usually been conservative. India has progressed in many spheres of technology, consumables, health etc. Even in terms of fashion it is now on par with the world’s trends and almost all international labels are entering the Indian space to tap this ever-growing market.
Yet, the choice of the nation when it comes to lingerie continues to linger on the traditional mold. Customers are still hesitant to choose risqué lingerie like thongs for women from physical stores.
Worried about being judged or being unfairly bracketed as someone with loose morals are often the biggest barriers while choosing such products. At least in metro cities like Mumbai, Delhi the trend is changing, but for customers in other or non-metro cities, it is almost impossible to physically purchase high-fashion lingerie.
Thus, a Peches like online lingerie shop, allows the buyer to choose their favorites without hesitation. All the latest international trends at customized choices allow customers to exercise their right to choose what
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