Lingerie shop’s speciality: the perfect-fitting bra

MILFORD –Whispers from Lady Olga, a lingerie shop located in the heart of downtown Milford, has been matching women up to their perfect bra for the past six years.

“The support people give downtown Milford is amazing. From the moment we opened our doors we’ve had tremendous success,” managing partner Lori Vazzano said.

Whispers offers a large selection of lingerie industry favorites like Spanx, Hanky Panky, and Shapeez, pajamas and bridal wear.

Still, bras make up about three-quarters of Whispers business.

“We carry sizes starting at 30 AA all the way to 52 J,” Vazzano said. “We have strapless, long-line, minimizers, shape wear, seamless and post-operation bras.”

While Whispers carries a small selection of comfortable bras for women who have just had surgery, Jeniene Ferguson, business partner of Whispers and owner of Lady Olga’s in Hamden, is a certified mastectomy fitter specializing in fittings for post-lumpectomies, breast reductions, augmentations and other breast surgeries.

Ferguson offers consultations with patients in Milford; however, the bras and fittings are done in the Hamden store.

Whispers offers a large selection of bridal wear including pajamas, peignoirs and undergarments.

Oscar de la Renta, Flora Nikrooz and Classy Bride can be found in the bridal section along with bridesmaid emergency kits, wedding day tissues and tank tops embossed with the word “bride.” Shapeez leggings that eliminate a size, Unbelieveabra to get rid of unwanted lines and back-fat and slimming evening wear can also be found at the one-stop lingerie shop.

“Everything we buy has a lingerie feel and a foundations feel,” Vazzano said.

Cheryle Parisi-Zukunft, marketing director for both Whispers and Lady Olga’s, credits Whispers success to its customer service.

“In a department store you’re running in and out of the fitting room, getting dressed and un-dressed, looking for more bras to try on,” she said. “Here, we do that for you.”

Vazzano said she is constantly special ordering bras and foundations for people if she does not carry a particular size or color and keeps a log of every bra a customer buys or even likes in her computer.

In addition to the correct size and fit of a bra, Vazzano said the quality of the bra is essential.

Natori, Felina, Wacoal and LeMystere, creators of the original T-shirt bra featured on Oprah 15 years ago, fill the racks of the boutique along with many other brands.

“The people from these brands build bras for a living,” Vazzano said, adding that their bras are true to industry sizes. “A smart woman will spend money on the proper foundation.”

Although Vazzano, a certified bra fitter, said she can often correctly eyeball a bra size for a customer, Whisper’s employs expert fitters who have had a lot of experience.

“Before we even pull anything off the racks we have a conversation about your needs and what we want the bra to do,” Vazzano said.

“Eight out of 10 women are not fit for the right size bra,” she said. “The other two come to Whisper’s.”

Whisper’s is located at 21 River St., Milford.

Share and Enjoy

Christina D Lingerie and Swim says thanks with first annual customer …

Women of Northwest Florida are quickly learning that a good fit makes a world of difference thanks to Christina Horton.

In less than one year, her boutique, Christina D Lingerie and Swim, has been recognized as the “Best Intimate Apparel” by readers of Destin Magazine and has earned the reputation for helping women achieve the “perfect fit.” To thank friends, clients and the community for their support, Christina is holding her first annual customer appreciation sale, Nov. 17-25.

“My goal is to make women look and feel great,” said Christina. “I am delighted that the residents and visitors of the area appreciate the elite selection of designers that I’ve personally chosen based on quality and style and are perfectly suited for the coastal lifestyle.”

Prior to moving back to the Emerald Coast, Christina ran one of the top five lingerie stores in the nation, Trousseau, in Chicago for more than 10 years. As one of the “Top 5 Fitters” in the country, she has brought her bra and swim fitting expertise to Scenic 30A.

Christina D Lingerie and Swim carries a discrete collection of the best selling designers and styles tailored to the South Walton market. The boutique features high quality, designer collections, including Chantelle, Simone Perele, The Little Bra Company, Cosabella, Commando, Spanx, Eberjey, Erin Braxton Loungewear, and many more. Sizes range from 30B-44H and 2-18.

Earning the reputation for stellar customer service and a “great fit” for all ages, sizes and body types, Christina’s expert fittings provide each client a personalized session to identify and accentuate her best features while accommodating and minimizing areas of concern.

The sophisticated boutique also carries an exclusive collection of loungewear, bra-sized swimwear, and active wear. With the goal of providing comfort along with sophistication and style, the swimwear and loungewear lines provide gals fun, flirty, yet functional options.

“Many women don’t realize that swimwear can also be sized for your body shape just the same as under garments,” said Christina. “I carry a wide variety of styles of bikini tops, tankinis, bottoms and one pieces in solids and prints in sizes A-G cup and 2-18. I want to make sure that every customer, regardless of body type, finds a quality swimsuit that accentuates all her best features, meets her practical needs and makes her feel confident.”

The boutique is located on Highway 30A, just 1/4 mile east of Gulf Place. With a wide array of everyday as well as sexy, the boutique is well-suited for women of all ages and sizes. Christina is an expert in working with especially small or large sizes or those who have experienced re-constructive or elective surgery, pre- or post-baby body changes, and weight gain or loss.

“Whether a woman is looking for new set of bras, the perfect undergarment for that holiday dress or wants a fitting to create her holiday wish list, my hope is our appreciation sale provides her the perfect excuse to visit Christina D and an opportunity for me to say ‘thanks.’ “

  

Share and Enjoy