’50 Shades of Grey’ Lingerie at Victoria’s Secret Will Have Moms Screaming Yes …

Plenty of women, and moms in particular, have been inspired to spice things up in the bedroom after reading Fifty Shades of Grey. And a big part of making things steamier is stocking up on a few sexy pieces of lingerie to set the perfect mood and “get things rolling” before the lights go out.

But buying racy lingerie can be a bit intimidating for moms, not to mention really embarrassing, because most of the more risque stuff is sold in adult stores, or stores that have a bit of a tacky and raunchy vibe associated with them. And that’s why the idea of Victoria’s Secret launching a Fifty Shades of Grey-inspired line should make us all extremely happy. (Yes! They’re really doing it!)

The line is currently being tested in France, and is set to debut in Victoria’s Secret stores in February 2013. And you’ll love the tag line for the pieces in the collection: “Let your secrets stay secret.”

OMG. Is this an absolutely genius move on the part of Victoria’s Secret or what?!? Since it’s a place moms have been accustomed to shopping at for years without the slightest hint of shame or embarrassment, we’ll easily be able to select pieces from the new Fifty Shades of Grey line whenever we’re at the mall without feeling like we’re doing something trashy or out of the ordinary.

Buying a hot little outfit to entice the man in our lives will be just as simple as picking up a new bra and underwear set — and it’ll be a huge shock if the line doesn’t sell out in a matter of days when it first debuts. Oh man. Maybe we’d better go ahead and mark our calendars now, especially since the line is set to release just before Valentine’s Day. (Ooh-la-la.)

Are you excited about this new Fifty Shades fashion line?

 

Image via Smath./Flickr

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A Lingerie Pioneer Explores A Brave New World: Ready-To-Wear

Designer update

November 13, 2012  9:29 am

The art of seduction is hard to master, but confidence-boosting lingerie never hurt. Enter intimates maven Jennifer Zuccarini—a co-founder of Kiki de Montparnasse and former design director at Victoria’s Secret—and her newly-launched Fleur du Mal, a collection that celebrates undressing and dressing up in equal measures—which is to say it’s half-lingerie, half ready-to-wear.

“I’ve always had a vision for this brand,” she explains, “This idea of, Okay, there’s this gorgeous sheer blouse or dress. What’s the perfect thing to wear underneath it?” She’s now making both: provocative yet sophisticated underpinnings as well as similarly sensual separates and even a gown or two. From the delicate chiffon blouses to a button-front, A-line leather skirt down to the special occasion balconette bra and matching garters, the full range is a dream wardrobe for a wife—or a mistress.

Instead of going the wholesale route, Zuccarini focused on creating a unique, interactive (read: social-media friendly) e-commerce site, Fleurdumal.com. “I wanted to make a fully shoppable experience that can be emotional, too,” she explained. The editorial images can be shopped not only for Zuccarini’s own collection; they can click to learn more about the ABC Carpet Home rug or the glossy art book in the shot, too. That’s because, Zuccarini says, “the site is a platform for bringing together all the things I love. It can be about clothing and lingerie, but it’s also about culture and music.” They’re on display in the video debuting exclusively below, and in the series of events Fleur du Mal is throwing to toast its debut this week, including cocktails, a dinner party, and a special performance on Friday night by French electropop band Saint Michel, appearing stateside for the first time.

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Brittany Adams

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tags: Fleur du Mal, Jennifer Zuccarini, Kiki de Montparnasse, Victoria’s Secret

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