Miranda Kerr Strips Down To Unveil New Victoria’s Secret Lingerie Campaign

Miranda Kerr flaunted her sexy and perfect body as she posed to unveil the new Victoria’s Secret lingerie campaign.

Miranda Kerr has a perfectly well toned body and she never shies away from an opportunity to flaunt it. That’s exactly what she did for the new Victoria’s Secret lingerie campaign. The sexy model showed of her perfect body as she posed for several shots in pieces from the new Victoria’s Secret lingerie collection.

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Recently, Kerr posed topless for the November issue of Italian Vogue. Kerr changed her hair color and struck high fashion poses for the camera. The grainy black and white photos were taken by Tom Munro and artfully deshabille’d by Ludivine Poiblanc.

In one of her photos, Miranda sprawled her body on a furry rug exposing her torso through her jacket with all the buttons opened. The model looked like a Barbie doll thrown on the rug.

Kerr also showed off her well-tones abs and sexy body as she posed for the cover or Russh magazine’s November issue. The top model showed no signs of having previously given birth to a baby boy two years back. Russh’s editor-in-chief Jess Blanch said that Kerr was their top choice to be on the cover of the magazine.

“It had to be her. Our homegrown issue was always going to need someone who would help us celebrate our roots and we chose Miranda. Why? Well, she’s mega, obviously, but besides the attributes that have made her one of world’s most recognized supermodels, it’s her story that shows her as a shining example of what we breed in the antipodes,” Blanch said.

“Our homegrown issue is a celebration of our world beyond Vegemite and other such clichés: a great Southern land rich with talent and the best of everything, a base that fosters a global mindset, an adventuring spirit and arms us with penchant for being ‘on roam.’ She grew up in the farming town of Gunnedah. A place where fun was had on horseback or at the local tennis courts and anything worth celebrating was done so with a sausage sizzle,” the editor of the magazine added.

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One year into operations, lingerie e-tailer Zivame clocking Rs 2Cr in GMV per …

Lingerie e-tailer Zivame.com, run by Bangalore-based Actoserba Active Wholesale Pvt Ltd, is a little more than a year old, but it already claims good traction and encouraging sales. Moreover, the startup boasts a repeat clientele – sometimes as high as 70-80 per cent.

Backed by IDG Ventures and Indo-US Venture Partners, Zivame started operations in August last year and deals in lingerie, loungewear, swimwear, nightwear and allied categories. It claims to have nearly 20,000 SKUs on board, with more than 800 styles. And traction has been decent for two reasons, said Richa Kar, co-founder and CEO of Zivame. “Our differentiation lies in the expansive product line-up in terms of options, styles and prices. Plus, we do a lot of value addition by providing relevant and quality content. In fact, we focus a lot on building engaging content for buyers.�

Kar told Techcircle.in that Zivame is shipping 500-600 orders a day with the average transaction value being upwards of Rs 1,200. It means around 15,000-18,000 orders a month and around Rs 2 crore in GMV (gross merchandise value) per month, given the current basket size.

“We are growing at 50 per cent month on month and we have shipped to every state within the country except Lakshadweep. That, too, displays our reach and penetration,� said Kar.

In March this year, the startup announced raising Series A funding from IUVP and IDG Ventures. The money raised was mostly used for enhancing the product range, scaling up marketing and getting more people on board.

Interestingly, we can already see changes on the website in terms of look and feel and a lot of new categories have been added as well – such as resort wear – which includes women’s wear. Does it mean the slow but sure ‘intrusion’ of apparels?

“Not at all,� said Kar. “For now, we are very much focused on lingerie and allied categories. The ‘dresses’ you see on the site form a part of the resort wear, which is another allied category for us. Apparels may come, but only in the distant future.�

Offering a mix of content and consultation for women to help them buy the right product and selling affordable but branded products have proved to be the right recipe for Zivame so far. Online lingerie shopping, as a trend, is also gearing up. There are quite a few players in this space now, such as MyLace, StrapsAndStrings, ShopImagine, Oyegirl, Cilory, HerStyle and also PrettySecrets, which recently got funding from Indian Angel Network, Harvard Angels and Orios Ventures.

For the somewhat conservative Indian clientele, the option to buy lingerie online fits well and so does the opportunity to buy international brands, which are not easily available elsewhere. Zivame’s most loyal customers come from the north-east as these products are not available offline in that region or other such far-flung areas. These are some of the key reasons why online lingerie shopping has clicked. But one has to wait and watch to find out whether it will continue to boom or simply fizzle out when the novelty wears off.

(Edited by Sanghamitra Mandal)

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