Vivien Strikes Gold with Unconventional Lingerie Ads

The notion that women’s lingerie ads should feature a sexy female model has been broken.

Vivien hired actor So Ji-sub early this year to promote its bra line, making him the first man to ever model for a women’s lingerie brand in Korea. The gambit drew much attention at the time, but many doubted it would prove an effective marketing ploy.

However, it turned out to be a huge success. Sales of the lingerie line increased 42 percent in the first half of this year from the same period last year, when an actress modeled for the product. This prompted Vivien to extend its contract with So for another year in August.

Industry insiders said the reason for its popularity was that the ad appealed to customers by hiring a male heartthrob, in defiance of convention.

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A huge sale happening this week on lingerie – ABC15.com (KNXV

A change of season means it’s time to change your wardrobe and that includes undergarments.

Frederick’s of Hollywood is making it easy on your wallet with their warehouse sale. The sale is October 13 and 14 from 8 a.m. to 4 p.m. at the Frederick’s of Hollywood warehouse.

It’s a crazy sale, because everything will be $20 or less. You can get panties for $2, bras for $8, lingerie sets and shoes for $10, even dresses for just $20!

Everything sold at the sale is “as-is” and no returns will be accepted, so make sure you know what you are buying.

The sale is up to 60 percent off on fall fashion items. The sale is ONLY at the Frederick’s of Hollywood warehouse, so load up on a sexy new wardrobe while the deals last.

Frederick’s of Hollywood Warehouse
5005 S. 40th street
Phoenix, AZ 85040

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