Lingerie sale parties help BlueBella past £1m mark
October 8, 2012 by admin
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By
Vicki Owen
10:16 EST, 7 October 2012
|
10:16 EST, 7 October 2012
Emily Bendell, founder of lingerie firm BlueBella, expects turnover of more than £1million this year.
Sales for the business, which recruits women to sell lingerie through parties, social media and e-commerce sites, is up 140 per cent on last year, she said, adding: ‘Our network of BlueBella consultants is growing really quickly.’
The Oxford University philosophy, politics and economics graduate, who got £50,000 in investment three years ago from Addidi Business Angels, a women-only investment club, thought female investors would understand her lingerie business better.
Women only: Emily Bendell is backed by female investors
Other investors in BlueBella, launched in 2005, include Incito, also a female-only investors network, and LoveHoney, an online retailer of sex toys.
Bendell, 31, who had the idea for the business after a summer job in a lingerie shop, is now an ambassador for Start-Up Loans, the Government’s loan scheme for people aged 18 to 24 who have a business idea.
She quit a job editing a legal journal to set up the business.
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SUWANEE NEWS WEEK: Golf and Lingerie Football Head for Gwinnett …
October 8, 2012 by admin
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PRO GOLF RETURNS TO GWINNETT: Chiefly for economic sponsor reasons, Gwinnett has been without a pro golf tourney since 2008. However, the PGA Champions Tour will make a stop at TPC Sugarloaf in April 2013, with Mitsubishi Electric of Suwanee as a sponsor.
LINGERIE FOOTBALL IN GWINNETT: Women in lingerie — and football gear — plan to tee it up at the Gwinnett Arena in 2013. The Lingerie Football League also has a “name that team” effort going, and promises open tryouts.
– What were your favorite news stories from the past week? Tell us in the comments below.
HABITUAL VIOLATOR ARRESTED: He flipped his car in a ditch, and told police his face felt like it was “on fire.” Turns out the man arrested in a Buford traffic incident had had his license revoked.
NORTH GWINNETT CO-OP: An area relief agency has had several headquarters over the years. But it has taken up residence in its own building in Buford.
JOHN FANNING JAILED WITHOUT BOND: The former Gwinnett zoning official — and son of former Gwinnett commissioner Shirley Lasseter — was jailed without bond after Gwinnett Sheriff’s officials responded to a domestic dispute case in Dacula. Turns out it was not the first such incident involving Fanning in 2012.
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