Cherie Amie Kicks Off ‘Do-Good’ Lingerie with Successful Indiegogo Campaign
September 13, 2012 by admin
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DALLAS, Sept. 12, 2012 — /PRNewswire-iReach/ — Ten months after designing lingerie to lift women out of poverty, Cherie Amie co-founders Ryan Schuette and Tara Smith celebrated their Indiegogo drive to raise $15,000 with a small crowd in late August.
(Photo: http://photos.prnewswire.com/prnh/20120912/CG68868)
Their 45-day crowd-funding campaign—which included a lingerie launch party, three fundraising soirees, two live-stream boudoir photography shoots, and late-night emails to friends and family—ended at 12 a.m. Pacific Standard Time with a dramatic 48-hour rally to $15,250.
“We’re so thrilled to complete our Indiegogo campaign for ‘do-good’ lingerie,” says Smith, 27, Cherie Amie CEO and Returned Peace Corps Volunteer. “Thanks to our wonderful backers, Cherie Amie will be able to create fair-trade apparel, provide jobs to women in Africa, and fund micro-loans for countless others in extreme poverty all around the world.”
Ninety-four funders ultimately joined the campaign to raise startup capital for Cherie Amie. The average person gave $162, with nine contributing more than once and 23 choosing to give anonymously. Many came from across the United States, with others from as far as Australia, Canada, Germany, Niger, and Poland.
Four backers—Samantha Clark, Austin Lilley, Lin Woodson, and one anonymous donor—contributed funds in exchange for the entire lingerie line from Cherie Amie. Other funders chose perks that range from their choice of intimate apparel to a 2013 wall calendar that features The Fair Ladies, four all-volunteer models from the Dallas area.
Of their many supporters, however, Schuette and Smith consider Dallas-area boudoir photographer Carole Hayes, founder of Shot by Carole, one of the most indispensable to their cause. The first person to back Cherie Amie, both online and offline, she helped recruit two of The Fair Ladies, shot and edited all photography, and arranged for shoots in high-rises across Dallas, including the penthouse that appears in Cherie Amie’s iconic 37-second teaser video.
“Ryan and Tara have hearts of gold,” Hayes says. “They’re two of the most determined people I’ve ever known, and will make sure Cherie Amie changes the world, one pair of panties at a time. Beautiful lingerie combined with helping women and their families out of poverty—who can resist a concept like that? I couldn’t!”
Even with volunteers like Hayes, the road to Indiegogo wasn’t always straightforward for Cherie Amie. From their office in Dallas, Smith found herself sourcing apparel and coordinating quality control with seamstresses and Peace Corps Volunteers in francophone Cameroon, a logistically challenging operation that required financial investments from the founders and played out over several months.
Now—with roughly $14,000 behind her company—Smith will return to Cameroon in September to personally oversee the production of their apparel line with their first group of artisans. She will return with baby dolls, boxers, panties, and teddies in November, with plans to unveil the line on CherieAmie.com, their online store, before Black Friday.
“For Ryan and me, it all goes back to our time in Africa and the women we met there,” Smith says. “After starting our own, separate nonprofits, we realized that we wanted to create an exciting opportunity for women to empower women, just with their intimate apparel purchases.
“And thanks to our 94 backers, we will,” she adds.
About Cherie Amie
Cherie Amie combines sensual, high-end intimate apparel with the goals of a social enterprise uniquely dedicated to sustainable poverty relief and the empowerment of women. Started by two Africa aficionados over a bottle of wine, the company is the first fair-trade lingerie company to adopt the Good Returns business model, whereby it finances micro-loans for women with 100 percent of its end-of-year profits. Cherie Amie also funds development projects across sub-Saharan Africa by contributing to Peace Tree Africa, the 501(c)3 tax-exempt nonprofit with which it partners to realize peace abroad. All intimate apparel sold by Cherie Amie is produced by artisans under fair conditions in Cameroon, West Africa.
The Limited Liability Company will begin to sell intimate apparel online at CherieAmie.com come November.
About Good Returns
Founded by Salah Boukadoum, co-owner of Soap Hope, the Good Returns business model invites businesses of all types and sizes to participate in a movement to realize the power of microfinance and end extreme poverty. Under the model, businesses send their end-of-year profits to qualifying micro-lending nonprofit organizations that provide women with micro-loans and financial literacy training. The profits return to businesses after spending one year in service.
About Shot by Carole
Founded by visionary Carole Hayes, Shot by Carole provides women and couples in the Dallas/Fort Worth area with artistic, sensual boudoir photography. Called the “queen of angles” by famed pin-up photographer Robert Alvarado, she uses her unique photographic eye to show women just how beautiful they are in a fun, empowering boudoir experience.
Media Contact: Ryan Schuette Cherie Amie, 9403903729, ryan@besexybuyfair.com
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SOURCE Cherie Amie
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Love in a furious blue yonder
September 13, 2012 by admin
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OPEN ROAD: Driving Canada’s Yukon.
Top 10 sports to try on holiday
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Canada’s large open spaces customarily conjure adult images of hiking, sport and fishing, though a nation also has some memorably regretful soothing spots that will attract couples of all ages.
Falling in love
An evergreen North American honeymoon end for some-more than a century, Canada’s Horseshoe Falls still has a sorcery to light a adore light in your eyes. Clinging to any other, couples try a bark aboard a Maid of a Mist as a vessel ventures into a maelstrom blast 52 metres overhead.
Geese fly by swirling, soaring mists as an strange 130 million litres a notation thrust over a design line curving some-more than half a kilometre. It’s captivated a royal and royally demented and some are decorated in a town’s IMAX production, Legends Daredevils.
Tightrope hiker Charles Blondin was a initial to cranky them. A 63-year-old spinster propagandize clergyman pressed herself and her cat into a tub and plunged over them, while a Prince of Wales saw their initial enlightenment in 1860. Dripping in palatable rainbow hues, this fantastic theatre still enchants couples out on an eve stroll.
Budget romantics can get a million-dollar front-row light uncover chair during Fallsview Casino’s $C20 ($NZ25) buffet. Request a falls perspective list and contend we don’t mind waiting.
Romancing a stone
Why is sex so most trouble? I’m not certain who’s counting, though of a 7.8 million sockeye salmon attempting a 480-kilometre emigration from a Pacific Ocean to parent during a mouth of Adams River, usually 2.1 million finish a outing to nirvana. The males afterwards have to pattern a appetite to contest for friends and intimately empty themselves before dying. Note to self: don’t come behind as a salmon!
Travel a same track in Rocky Mountaineer’s absolutely upholstered GoldLeaf seats, however, and it’s easy to see because this award-winning rail route is on so many couples’ bucket list. “It’s something we’ve always dreamed of doing,” they chorus. Fingers entwined, they watch jaw-dropping landscapes, from crystal-tipped rivers to staggering mountains, slip past glass-domed carriages.
Phone cameras are on visible overload, capturing ribbons of snowmelt acrobatics over plains, soaring Douglas fir forests and serrated towering ridges forged with scalpel precision.
It’s a prolonged approach from Siberia though nearby Lake Louise we pass a wooden cabin where Doctor Zhivago romanced Lara in a film that set many hearts aflutter in 1965. With seamless service, there’s zero to confuse we from enjoying a ride.
You don’t even have to worry about luggage – it’s watchful for we in your room during any overnight stop. With robust breakfasts, epicurean lunches served with glorious informal Okanagan wines and snacks on demand, what’s not to love?
Paris match
When it comes to romance, a croissant-shaped island of Montreal roughly gives Paris a run for a money. Known as Canada’s kissing capital, French-speaking adults proudly applaud their Gallic birthright by nod visitors with a smacker on both cheeks.
It works like a attract in a city where culture, impression and food have put Montreal high on a general hip parade.
Nibbling internal sweetmeat racine petits fruits, little furious blueberries dipped in chocolate, while recumbent in a horse-drawn carriage for a float around a Old Town’s web of cobblestone streets is like a unreal re-run of yesteryear.
Graciously easy 18th-century buildings now residence stylish boutiques, galleries, cafes and bars that turn generally regretful during eve when lights gently refinement centuries-old stonework.
Like Paris, Montreal is a bike-friendly city of graphic neighbourhoods. Cycle around Plateau Mont-Royal from where Montreal takes a name. See maple trees arched opposite sun-dappled streets where music, art and food markets are a daily celebration, afterwards conduct adult a towering for fantastic nightfall city views.
Three hours from Montreal, a chic, walled enclave of Quebec City’s Petit Champlain Quarter is partial of a city that is a cradle of French enlightenment in North America.
Cuddling couples wander along cobblestone streets flanked by Normandy-inspired field-stone cottages with brightly embellished front doors and geraniums spilling over window boxes.
Sitting in Place Royale, a block where Leonardo DiCaprio’s impression in Catch Me If You Can was captured, a lilting melodies of a piano accordionist captivate lovers into desirable bistros and cosy inns.
Take a funicular float to a boardwalk unaware a St Lawrence River, where stylish couples have promenaded given a Belle Epoque.
Riding a range
“City folk don’t know what it feels like to ambience honeyed H2O from a springs, see a pincushion of stars during night and believe a sound of stillness. It’s a totally opposite life to a one they’re vital and it provides an event for them to bond with inlet and themselves.” Owner Norm Dove is summing adult a Echo Valley Ranch Spa believe while piloting guest aboard his Cessna 206 for a 30-minute moody from Kamloops Airport.
A ritzy, country review for usually 40 guest set among 8000 hectares, equine wrangling and riding, all-terrain exploration, abounding hiking, fascinating guest and out-of-date cookouts supplement piquancy to life on a range.
Guest cabins lay amid rolling lawns and there are well-stocked fish ponds where Darrel “The Kid” demonstrates a finer points of fly fishing while giving his endless repertoire of jokes a workout.
Guests can break on handfuls of furious raspberries and strawberries collected along dry trails or join cook Jason Folk to fodder in a inclusive kitchen garden and accumulate furious watercress by a pool before a cooking class. In this wild, pristine environment, his “farm to fork” culinary truth is a genuine deal.
Echo Valley is good for couples who need therapy – massage therapy, that is. The ranch’s artistic Baan Thai oppulance sauna pavilion is where civic cowboys and girls come to relax after a day roving a operation on a ranch’s Tennessee Walker horses. Created by designer Dr Pinyo Suwankiri, who designs for a King of Thailand, guest name from a menu of total-body therapies and normal Thai massages that are delivered by experienced, authentic Thai masseuses.
Sipping prohibited ginger tea done from just-picked uninformed ginger base fits ideally with a spa’s truth of going with a upsurge of life.
It takes two
Two people side by side in a cabin of an RV with zero before them though a open highway might not be everyone’s thought of heaven.
But if you’re seeking couple-dom journey with stately scenery, immeasurable lakes and frequency a essence around, afterwards travelling underneath a large sky by Canada’s Yukon delivers large time.
From a city of Whitehorse slung along a banks of a strong Yukon River, batch adult a mobile pantry, put Johnny Horton’s North to Alaska in a CD actor and conduct adult a Klondike Highway for a five-day speed that’ll move out his imperishable pioneering spirit. Trace a stimulating Stewart River as dirt plumes off lax sand all a approach to Dawson City, set underneath cotton-wool clouds. Following in a footsteps of a gold-rush stampeders, wander Front Street’s boardwalks past clapboard emporium fronts and check out Diamond Tooth Gerties, Canada’s oldest casino.
Get your man on theatre during a follies uncover with a choice of lovelies and we could go home with one of a garters! Cross a strong Yukon and expostulate a Top of a World Highway that spans towering ranges and giddy chasms before dipping into Alaska.
Lunch on a banks of freezing rivers, fish in emerald lakes and welcome a large outdoor by hiking to a treeline, stable in a believe that he’ll strengthen we from any bears in there.
Massive rivers of snowmelt clear Kluane’s ice-bound heart, a world’s largest stable area that stretches from a Yukon to Alaska, swelling like a hulk circulatory complement into far-reaching stream plains that punch low into valleys.
Take a travel on this furious side as nightfall flushes a towering in a comfortable glow and you’ll find that it takes usually dual to have a singularly memorable experience.
The author was a guest of Canadian Tourism Commission and Air New Zealand.
Trip notes
Getting there
Air New Zealand operates approach flights to Vancouver from Auckland. airnewzealand.com.au.
Getting around
VIA Rail Canada has an glorious report of inter-city newcomer rail services opposite Canada. viarail.ca.
Rocky Mountaineer offers iconic rail adventures. rockymountaineer.com.
Air Canada and affiliates work daily flights joining cities opposite Canada. aircanada.com.
CanaDream rents engine homes of opposite sizes. canadream.com.
Staying there
Niagara DoubleTree Fallsview Resort Spa, 6039 Fallsview Boulevard, Niagara Falls, Ontario. King bed US Fallsview bedrooms from $C149 ($NZ200) niagarafallsdoubletree.com.
Montreal Hotel St Paul, 355 McGill Street, Montreal. Fall specials have bedrooms from $C232 ($NZ265). hotelstpaul.com.
Quebec City Hotel Manoir Victoria, 44 Cote du Palais, Vieux-Quebec. Standard bedrooms from $C189 ($NZ205). manoir-victoria.com.
Echo Valley Ranch Spa A member of Small Luxury Hotels of a World, during 10635 Jesmond Road, Jesmond, BC. Lodge bedrooms from $C190 ($NZ230), one-bedroom fine cabins from $C250 ($NZ290). evranch.com.
Whitehorse Gold Rush Inn, 411 Main Street, Whitehorse, Yukon. Queen bed bedrooms from $C170 ($NZ199). goldrushinn.com.
More information
– Sydney Morning Herald
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