The 23-year-old Australian, who is a size 16, fronts the underwear firm’s autumn line replacing size 10 Strictly Come Dancing star Ola Jordan, 29, who was the face and body of the brand for over a year.

Robyn
has graced the pages of French Elle, French Vogue and Australian Vogue
and has become a role model for curvy women in recent years.

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For all shapes and sizes: Model Robyn Lawley model the Boux Avenue Lyla bra in raspberry, £26, and the matching high waist brief, £16

Curvy and proud: Robyn wears the Monique bra in polka dot, £28 and matching briefs, £12,

She says she is thrilled to be an
ambassador for Boux Avenue, the high street lingerie company owned by
Dragons’ Den star Theo Paphitis, but admits that she spent much of her
adolescence battling with her weight.

She told Fabulous magazine in 2011 ‘I stumbled across pro-anorexia websites and scoured them for tips,’

‘I began starving myself and making myself sick after meals.

‘My mum Janne was concerned but she had no idea how serious the problem was. Plus, I became an expert at lying.’

Today the model has embraced her curves, inspired by models like Crystal Renn, and wants to break down barriers in the fashion industry.

Cover girl: Robyn appears with fellow plus-size models Tara Lynn and Candice Huffine on a special cover of Vogue Italia last July (left) and goes solo on the April 2011 issue of French Elle

The model in the Janey Babydoll and Thong, £30, from Boux Avenue’s Autumn line

She is an activist on supporting healthy body image in women,
particularly young girls with low self-­esteem, and also has a food blog
called Robyn Lawley Eats.

‘I am delighted to be chosen as the
face and body of Boux Avenue lingerie,’ says Robyn.’The brand is
striving to promote a healthy body image and their size range reflects
this.

‘They are making beautiful and exquisite lingerie accessible to every woman.

The range is available from bra size 30A to 40H and waist size 8-20 and the stunning brunette shows off her
famous curves in the campaign for the collection, which has two
sections, The Hidden Allure, which is designed for every day wear and
After Hours Glamour, which features sexier designs for special
occasions.

Robyn models the Boux Avenue Georgia Bra in Leopard, £26, and matching briefs, £12,

Former ambassador: Strictly Come Dancing star Ola Jordan was the face of the brand for over a year

Watch a video of Robyn Lawley shooting her Boux Avenue campaign below

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Phew. I think I have a sudden preference for women between sizes 15-17……….

- Bo. Gus, Oxford, 01/8/2012 13:46

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Plus size? Robyn is beautiful in face and figure!

- Reubenene, Somewhere In The World, 01/8/2012 13:45

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At last, someone for Theo to look up to.

- Kuri, UK, 01/8/2012 13:43

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16? it is not possible

- Maria, Barcelona, 01/8/2012 13:42

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