Australian model Jennifer Hawkins to remain face of Lovable lingerie

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Lingerie company offers a bra for your face

WASHINGTON – Advertising agencies are hired to come up with attractive hooks
to get customers to buy products.

But would you buy a Face-Bra?

To generate a buzz for its lingerie client, German ad agency Interone came up with the Face Bra, Huffington Post reports.

To be clear, the Face Bra isn’t for joggers to steady their cheeks while out
jogging, and it doesn’t keep double chins from bouncing while using stairs.

Instead, the Face Bra is a black, frilly and lacy sleep mask designed to look like
a miniature brassiere and help insomniacs sleep. It’s touted as a way to guarantee
erotic dreams, Ad Week reports.

The tagline for the product, initially meant to be promotional before it gained
traction, is “Sweet Dreams.”

The lingerie company, Beate Uhse liked it so much it kept it on after the
promotion.

WTOP’s David Burd contributed to this report. Follow David and WTOP on Twitter.

(Copyright 2012 by WTOP. All Rights Reserved.)

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