Shanghai to be center of lingerie universe in October

In October, Shanghai will ONCE AGAIN be the center of the Lingerie universe! EUROVET, Worldwide Leader in Lingerie and Swimwear trade shows, will bring its unique, international style and fifty years of Industry know-how to China for the 8th annual edition of SHANGHAI MODE LINGERIE, shining a bright, global spotlight on Brands.

With the acquisition of the CURVE lingerie trade shows in the U.S., EUROVET confirms its role as a key worldwide partner for Lingerie and Swim brands in their international development.

SHANGHAI MODE LINGERIE 2012, infusing the Lingerie and Swim wear markets with New Energy, offers brands a brilliant platform for top-shelf visibility that extends throughout Asia, Europe and the United States.

SHANGHAI MODE LINGERIE 2012 will offer maximum market impact for brands looking to make their mark in China, Asia and beyond … With larger and more flexible exhibit spaces, daily ‘multi-brand fashion shows, and, NEW THIS YEAR, individual brand fashion shows, renowned Chinese and international names in fine Lingerie, Swimwear, Shapewear, Loungewear, Hosiery and Men’s Underwear will have free reign to express all their creative flair!

• SHANGHAI MODE LINGERIE is the trusted ally for brands in the booming Chinese market, offering Premium added value to any lingerie/swim manufacturer’s first ventures into this brand new world full of exciting prospects

• The PRIVATE PAVILION exhibit option for brands this year exemplifies excellent added value, with its full package of B-to-B meetings set up by the show for brands to meet key retail contacts, and an included direct promotion pack of E-mail campaigns and a two-page spread in the 2012 show directory

• SHANGHAI MODE LINGERIE 2012 also acts as an essential accomplice in producing a successful public image and media presence in China for exhibiting brands, through its frequent, personal contacts with influential consumer print and online media outlets

Never has the Chinese retail landscape seen such a Shift as it is currently undergoing! With double-digit growth in lingerie consumption expected this year, Innerwear and Swimwear shopping, traditionally done in outlets such as multi-product Stores and Department Stores, is evolving into new concepts at a rapid pace …

• New shopping centers are in development, with developers and investors looking for vanguard shop concepts
• A strong development in the direction of increased franchising is clearly underway in China

• Luxury specialty boutiques and concept shops are giving avant-garde consumers new places to look for the latest “must-have” items

SHANGHAI MODE LINGERIE has all these new movements in retail covered, with the top influencers in lingerie retail all expected on show in October … Distributors, department store buyers, developers and investors for shopping malls, and, of course, agents seeking new brands and new franchise partnerships for China and Asia.

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Power of Lace to Debut on the Lingerie Journal

New column from the perspective of model artist Katrina Eugenia launches on @lingeriejournal this July

New York, NY (PRWEB) July 02, 2012

The Power of Lace, a new monthly column from the perspective of model and artist Katrina Eugenia, launches this July on http://www.thelingeriejournal.com offering insight on comfort, functionality, practicality, and advice about what it is like to live in certain lingerie.

By concentrating on one designer at a time, wearing only their garments over the course of a month, Katrina will provide an intimate review of exactly what it is like to live in their designs on a daily basis.

When asked what inspired Katrina’s love of living in lace and her passion for helping us decode the multitude of lingerie  brands out there this is what she had to say:

“Whether or not we would like to admit it, and some of us certainly like to admit it more than others, subconsciously, our undergarments have more of an impact on our mood and energy than we realize. We think that just because it is underneath, it doesn’t matter, but we all know that it is what is on the inside that truly matters most. How you feel in your underwear can determine your very social behavior. It is vital that what you wear underneath be fitting and conducive to your mood, energy, and the day’s events. A girl’s lingerie should be just as thought out as the clothes she wears over it. It should be empowering, yet calming, and it should provide confidence, serving as armor against a negative self-image.”

“I see articles and columns on where to shop, solutions for flat chests and large breasts, brand descriptions, and body issues. What I don’t see is a column that gets down to brass tacks, describing what it is like to simply exist in different garments, explaining how the lingerie actually feels. I wanted a column that would answer my most pending questions: Why do you want to wear that garment on the most sacred parts of your body? How does it make you feel? What happened to you when you wore a particular bra? How did it effect your day?”

What is sure to be a vulnerable and honest column, Katrina will describe the profound truth of what it is like to be a young girl embracing pure, elegant, femininity while simultaneously being entrenched in a world driven by power and image; relentlessly refusing to compromise femininity in order to be taken seriously all while loving the lingerie she is in.

Look out for Katrina’s new column next month and see if you too can be inspired to be a leader in lace while learning about different designers and their products and to learn more about Katrina, readers can visit her website at http://www.katrinaeugenia.com

Are you a Lingerie Brand and want to Participate?

To have your brand considered for Katrina’s column, please get in touch with the Lingerie Journal here: http://thelingeriejournal.com/about-the-power-of-lace/

About The Lingerie Journal

The Lingerie Journal is the number one online lingerie trade publication in the United States reaching hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis with lingerie news and lingerie trends. Follow and interact with the Lingerie Journal on Twitter to learn more @lingeriejournal

For the original version on PRWeb visit: http://www.prweb.com/releases/prweblingeriejournal/poweroflace/prweb9661917.htm

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