Six larger women launch modelling careers

Several large and curvy women, most of whom never thought of themselves as models, and none with traditional modelling experience, have won a modelling contest.

Earlier this year, Sonya Perkins launched a unique model search contest ,seeking out six full-figured women to be the face of national advertising campaigns for her two downtown Langley Cotu companies – Forever Yours Lingerie and LUCY Clothing.

The contest wrapped up May 15 with what she described as a flurry of eleventh hour submissions coming in.

In the end, there were more than 250 women between Vancouver Island and Hope who applied.

“There were so many great ladies, it was difficult to get the finalists down to 20; we ended up with 23 finalists in total,” Perkins said, noting that seven of the finalists were from Langley.

With various fittings and test photo shoots now completed, Perkins announced today that six finalists have been picked – including two with ties to Langley, but ironically, none hail from the host city.

Danielle Keil now lives in New Westminster, but grew up in Langley until age nine.

The other contender with ties to Langley is Sarah Baarda of Surrey, who grew up in Langley but moved away as an adult, to be closer to work.

Those two women are joined by Chelsey Hibbs, Kaleigh McDonald, and Yogeeta Lai of Surrey, as well as Tiffany McFadyen of Coquitlam, three modelling for Forever Yours Lingerie and the other three for LUCY’s.

“It is incredibly humbling to be selected to represent a brand like LUCY Clothing,” said McFadyen. “I’m still in shock; the other finalists are all gorgeous.”

Each of the winners receive a $500 wardrobe and a three-month paid modelling contract with the possibility for renewal, and all will become the faces of a national advertising campaign.

The model search was born out of a desire to find women who best represent the stores’ customer base.

“We were looking for real women who could wear the bras and clothing lines that we sell in each of our locations,” Perkins said.

With a modeling industry that profiles women sized 8 to 12 as plus size, Perkins was frustrated by the idea of having to fit fashions to models who would most likely never shop at one of her boutiques.

rhooper@langleyadvance.com

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Fashion Accessories – Bling loses its shine to ‘Lingerie’

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‘Hats’ were pretty much the only fashion accessory item to enjoy a significant rise, pulling in 27,100 searches in April – a 22 per cent jump on January levels, compliments perhaps of the April showers

(PRWEB UK) 15 June 2012

Consumer online searches for fashion accessories took a turn in April, with the number of queries using the term ‘Jewellery’ dropping 18 per cent on January levels, reveals the latest fashion retail-related data from leading independent digital marketing agency, Greenlight. Meanwhile searches for ‘Lingerie’ dominated and maintained the lead.

According to Greenlight’s report ‘Fashion – Issue 13’, which profiles UK consumer online search behaviour, there were 3.4 million searches made online for womenswear, menswear and fashion accessories in April.

The accessories subsector accounted for 18 per cent (600,088) of fashion retail-related searches, second only to womenswear which accounted for the largest share with 56 per cent.

Fashion accessories-related searches down on January

‘Lingerie’ was the most popular accessories-related search term. It was queried 90,500 times and accounted for a 15 per share of online searches. ‘Jewellery’ followed with 74,000. However, search volumes for the term were down 16,500 on January.

‘Earrings’ and ‘Bracelets’ also took a hit with April search volumes totalling 12,100 a piece compared to 14,800 each in January.

And Jewellery wasn’t the only accessories casualty. Search volumes for ‘Bags’ and ‘Handbags’ which in April totalled 40,500 a piece, were down 19 per cent on their January volume.

‘Hats’ were pretty much the only fashion accessory item to enjoy a significant rise, pulling in 27,100 searches in April – a 22 per cent jump on January levels, compliments perhaps of the April showers.

Amazon most visible accessories retailer, online

Greenlight’s report also revealed the twenty most visible fashion retail-related sites. Overall, ASOS was the most visible website in the natural search* listings, achieving a 55% share of voice. Debenhams followed in second place with 45% then House of Fraser with 26%.

In the accessories subsector, Amazon was the most visible retailer, achieving a 50% share of visibility in natural search. Debenhams came in second with a 43% share of voice.

Notes to Editors:

Greenlight’s report ‘Fashion – Issue 13’, profiles search behaviour in this sector. It assesses which brands, websites and review sites are the most visible in natural search, paid media**, and social media and hence have the greatest share of consideration when UK-based searchers go to Google UK to look for Womenswear, Menswear and Accessories.

*Natural /organic Search – Listings in search engine results pages that appear because of their relevance to the search terms

**Paid Media – an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

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