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Talk about awkward family photos! Mother models lingerie with her 19-year-old …

November 13, 2011 by  
Filed under Latest Lingerie News

By
Leon Watson

Last updated at 10:12 PM on 12th November 2011

Just how far will the fashion industry go to court publicity?

This latest campaign for revealing underwear by The Lake And Stars could be the furthest yet.

Featuring a mother and her 19-year-old daughter wearing lingerie and embracing provocatively, it begs the question, is this sexy, disturbing or awkward?

Mother and daughter: Pose provocatively. But is it sexy?

Mother and daughter: Pose provocatively. But is it sexy?

The pair were observed by the underwear company's co-owner who found their relationship 'interesting'

The pair were observed by the underwear company’s co-owner who found their relationship ‘interesting’

Controversial? The mother and daughter embrace

Controversial? The mother and daughter embrace

And especially as, the company claims, they are not professional models, just an ordinary people who live next door to the company’s co-owner in Brooklyn, New York.

Maayan Zilberman, who runs the New York-based lingerie and swimwear label with Nikki Dekker, explained how it came about.

She told the Huffington Post: ‘A lot of the themes that we’re dealing
with are about psychology between women as they’re growing up and
dealing with family politics or women in the workplace.’

She added: ‘There’s no shock value here. We’re not trying to make people feel uncomfortable in order to provoke dialogue.

‘We’re just trying to confront some of these issues that I think people aren’t really talking about so much.’

Ms
Zilberman said the goal of the campaign is to spark discussion about
how younger generations of women relate to older generations of women,
and vice versa.

She wants the customer to see these photographs and wonder ‘who’s the sexy one?’

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Here’s what readers have had to say so far. Why not add your thoughts below,
or debate this issue live on our message boards.

The comments below have not been moderated.

The two look permanently embarrased in all the pictures – bad idea all round.

I’ll tag team them both.
Giggedy giggedy goo!

whats with the logs in the first pic , the Mother looks like she has just passed out

I dont find the pictures in bad taste, I just find the pictures are badly taken. They may not be too bad if the Mother didnt have such an awful tan compared to the pale daughter.

Nice to see big pants are back in fashion.

This story was almost certainly paid for and probably written by the lingerie firms own PR company

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

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Victoria’s Secret Model Adriana Lima Survives Lingerie Show Without Food or Water

November 13, 2011 by  
Filed under Latest Lingerie News

Adriana Lima

After Victoria’s Secret Angel Adriana Lima revealed her excruciating exercise and diet routine (no solid food for 9 days, no water for 12 hours before the lingerie fashion show), we thought you might appreciate an update on her health. Good News: The 30-year-old mother of one is going to survive.

PHOTOS: Victoria’s Secret Fashion Show 2011

The two VS tapings (4 P.M. and 8 P.M) of the show that airs on Nov. 29 went off without a hitch last night (Nov. 9). And Adriana was seen wearing some Flamenco-inspired seriously sexy lingerie. Later in the show, she amazingly managed to keep her balance with gigantic black feather wings strapped to her back.

We suspect that Adriana had some coffee or a sip of an energy drink before the runway show began because backstage she looked like she was nodding off (or passing out), while getting her hair, makeup and nails done.

Poor girl was probably too dehydrated to lift a mascara wand. All the models — including  Miranda Kerr and Heidi Klum — were presumably in a weakened state as evidenced by the 40-person VS Makeup Pro Team on hand. They reportedly went through 40 cans of VS hairspray, 30 bottles of lotion, tanks of bronzer, and gallons of glitter. Orlando Pita designed the voluminous wavy hair and VS Beauty expert Lauren Cosenza was in charge of the makeup SWAT team.

POST: Adrianna Lima: No Food or Water Before Victoria’s Secret Show

But once onstage, Adriana woke up, sparkled, smiled and strutted like a good Angel should. And judging from her taut stomach muscles, all the deprivation was all worth it. After all, she is reportedly the fourth highest paid supermodel in the world. You gotta suffer to get flap your wings to those heights.

Hope she was smart enough to slowly introduce solid food apres show last night. Midnight snack, perhaps?

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