Gabriel Marketing Group Wins Golden Bridge Award for Best Start-Up PR Campaign …

Tech Marketing Firm Takes Home Top Honor for High-Impact Product Launch of Disruptive Social Media Technology

Reston, VA (PRWEB) September 06, 2011

Gabriel Marketing Group, the industry’s leading technology marketing company for disruptive and emerging companies, today announced it was named the winner of the 2011 Golden Bridge Award for Best Start-Up, Small Medium Business PR Campaign. The award was given in recognition of the company’s public relations and marketing work for the launch of Parature for Facebook™ in the fall of 2010.

“We are honored to be recognized for the dedication and work spent on helping our clients succeed in emerging technology markets like social media and mobility,” said Leah Gabriel Nurik, President, Gabriel Marketing Group. “We are passionate about helping emerging and mid-size technology companies get the recognition they deserve for being innovative and changing the way people and businesses communicate with one another.”

Gabriel Marketing Group focuses exclusively on start-up and mid-size technology companies within emerging technology markets, providing integrated strategic marketing services, including public relations, interactive programs, marketing communications, graphic design, search engine optimization, social media and more.

An annual achievements and recognition awards program with active participation from a broad spectrum of industry voices, the coveted annual Golden Bridge Awards program encompasses the world’s best in organizational performance, products and services, executives and management teams, innovations, case studies, product management, public relations and marketing campaigns and customer satisfaction programs from every major industry in the world.

More than 40 judges from a wide range of industries from around the world participated, and their average scores determined the 2011 Golden Bridge Business Awards winners. The winners were announced during the awards dinner and presentation on August 10, 2011 in New York City attended by the finalists, industry leaders, and judges.

About Gabriel Marketing Group

Gabriel Marketing Group (GMG) is an award-winning boutique marketing and integrated communications firm serving emerging and mid-size tech companies. Unlike other marketing and public relations firms, GMG provides end-to-end services that meet all marketing requirements for emerging companies. Clients can contract with GMG for one or all offered services, which include strategic consulting, public relations, interactive programs, marketing communications, and brand development. To find out more about Gabriel Marketing Group, visit www.gabrielmarketing.com.

Twitter: @gabrielmrktg

About the Golden Bridge Awards

Golden Bridge Awards are an annual industry and peers recognition program honoring Best Companies of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America, Best Products, Innovations, Management and Teams, Women in Business and the Professions, and PR and Marketing Campaigns from all over the world. Learn more about The Golden Bridge Awards at www.goldenbridgeawards.com.

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For the original version on PRWeb visit: www.prweb.com/releases/prweb2011/9/prweb8764646.htm

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Teaming with Microsoft to sell a virtual Boeing 737 in the cloud

Thanks to help from Microsoft’s Windows Azure platform, Boeing is taking its virtual 737 into the cloud.

Boeing is rolling out the 737 Explained, what the commercial airplane maker calls a “virtual model of the Boeing 737 generated from thousands of high-resolution photographs that create an immersive 3-D-like model.”

We told you in August about 737 Expanded and how Boeing was using the Azure platform and cloud-based technology to market the 737. The 100- to 215- seat, single-aisle 737 is the world’s best-selling commercial aircraft. And now Boeing is launching 737 Expanded to allow Boeing sales people to show details of the aircraft on different devices.

“We were looking for a new way to communicate the essence of the Boeing 737,” said Diana Klug, director of marketing for Boeing Commercial Airplanes, said in a statement. “737 Explained is one of the best marketing tools I’ve seen because it allows us to show prospective customers the new features and improvements without bringing them to an airport.”

Real 737s on the assembly line. (Boeing photo).

The 737 Explained is built on the Windows Azure platform and gives Boeing customers a way to experience the aircraft without having to actually be next to one.

The commercial aircraft giant has already been using the software giant’s technology to create a virtual tour of the next-generation Boeing 737 plane, using Kinect, Silverlight Deep Zoom, and Windows 7 Touch and Azure.

Digital marketing agency Wire Stone created Boeing 737 Explained, an interactive marketing tool to help Boeing pitch the aircraft to potential buyers. While Wire Stone is based in the Silicon Valley, the Boeing Kinect work took place at the agency’s Seattle office.

In what is being billed as an early commercial non-entertainment use of Kinect, Wire Stone says it integrated Kinect and other Microsoft technology for Boeing to use in trade shows and other venues that can support massive displays where Boeing 737 Explained can be viewed in real-world dimensions.

Wire Stone CTO Jon Baker said by taking the virtual 737 to the cloud, it allows Boeing to present the aircraft on different types of devices.

“We wanted to use a cloud-based imple-mentation so that we had the flexibility to increase the number of server instances supporting the application in order to keep performance levels very high,” Baker is quoted in a Microsoft case study post. “We tested three different cloud platforms. We felt that Windows Azure would give us the greatest performance and flexibility.”

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