Book Review: Breezy guide to social media and your staff

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  • Is there a ‘Dot Bank’ in your bank’s future?
  • Book Review: Breezy guide to social media and your staff
  • Ditch the palm trees: Don’t say “Retirement.” Say “Freedom”
  • MANAGING TECH: Separating fact from fiction in cloud computing and SaaS
  • Why it’s time to upgrade your core …
  • Banker’s field-tested tips for motivating employees
  • Puzzle of the Week: This Little Piggy 9: Barbeque Time!
  • Upgrading technology is table stakes for changing world
  • Mobile web speed and performance generally disappoint
  • Consumers turn to credit cards for food and gas
  • PODCAST: Don’t get trapped in UDAAP
  • FIRST PERSON: Bankers in blue and gray
  • Anti-money laundering trends moving to enterprise application
  • With residential properties, what’s unrecorded can hurt you
  • Time to kill performance reviews?
  • Questions bank investors are asking…
  • Mobile banking hitting the tipping point, three studies show
  • Compliance and Marketing: You ain’t seen nothing yet, folks
  • Thinking big, really big: “Big data” a force banks must deal with
  • New FFIEC authentication guidelines: What experts are saying
  • ATM fee-notice suits continue
  • Fair-lending compliance grows more complex
  • Are you smarter than a dentist? What older investors really want
  • CIOs must take a more strategic role in business planning by 2012
  • Dodd-Frank Reg Q: To pay or not to pay?
  • The greatest tech wrench of all: Core conversion. Why do it?
  • Replace the core? More say “yes”
  • Banking’s Top Performers 2011—The full list
  • Online banking—it’s so 1998
  • Surprising findings about life after foreclosure
  • Banker on the Spot: Weathering a man-made flood
  • Game changer? Google Wallet debuts as tap-and-pay mobile
  • 4 internal frauds and how to spot them
  • Cyber terrorism seen increasingly sophisticated and dangerous
  • Book Review: Conquer complex with simple
  • Beyond payments: Next-generation mobile banking for the masses
  • A liquidity stress scenario you may not have considered
  • How Basel III liquidity rules could impact bank investment portfolios
  • Listening to Gen Y: U.S. Bank drafts another “Dynamic Dozen”
  • A CONVERSATION WITH U.S. BANCORP’S RICHARD HARTNACK
  • A second chance pays off
  • #5 and feeling good
  • Best practices for successful cloud deployment, and pitfalls to avoid
  • Foxy FReSBY Fox found from Facebook
  • Emerging-market wealth surging, but U.S. will stay on top
  • Getting in on the prepaid wave
  • Case Study: Prepaid Payment Technology
  • Wait for the mobile payments business case to develop, or go for it now?
  • Bull, bear, and bird: Social media and investor relations
  • Better Board Meetings: No snoring allowed
  • Intensified fair lending scrutiny calls for increased reliance on technology
  • Use interactive alerts to achieve profits, build customer loyalty
  • ABA COMMUNITY BANK INVESTOR CONFERENCE
  • “With all due respect, Chairman Bernanke…”
  • Mutuals discuss survival, regulation, strategy
  • Small business loans: How to grab them from the “bigs”
  • Dave Hogan’s Tips for IR and Social Media
  • FDIC’s Bair scolds bankers
  • ABA testifies on Dodd-Frank impact on small banks
  • How good is your bank’s DO policy?
  • Can a bank come back from the dead?
  • Mortgage pay rules hit all lenders
  • Remaking your bank in the “new normal”
  • ALCO Beat: Understanding “new norm” in balance sheet risk management
  • ABA Banking Journal now available on iPad
  • FDIC’s Bair doesn’t like banks’ attitudes
  • Eco-friendly savings kit for kids
  • Time to reinvent the community bank?
  • What are the keys to success in wealth management?
  • Healthcare reform: profits for lenders?
  • Time is tight to prepare for new foreign tax rules
  • FDIC—wild card in financial company insolvencies
  • “First Person” Slideshow: Tractormen Bergmeyer and Holthus
  • An ABABJ Roundtable: “What I hate most about Dodd-Frank”
  • 10 things you should do today to minimize the impact of a disaster
  • Will 30-year fixed-rate mortgage survive this Congress?
  • Exclusive: Video of the Consumer Electronics Show
  • Why the HR director pops Nexium
  • FORUM: Regulatory limits on CRE lending need a re-think
  • Mystery shopping the whole bank
  • Five ways to sell Gen Y on your bank
  • The defense rests: A parting look at Ed Yingling
  • Improving banks’ investment sales results
  • Addressing the key challenges cited by commercial bankers
  • Terminating an income trust: A suggested approach
  • FDIC fires second DO salvo
  • Beating the late-day check rush
  • ALCO BEAT: Unintended consequences of “QE2″
  • Do your directors deserve an A+?
  • Two strategies to offset lost revenue
  • Two things you didn’t know about BSA liability
  • Insurance fund forecast
  • Millennial’s priorities: mobile and paperless
  • ABA’s Steve Wilson: “Proud to be a banker”
  • Mortgage lending’s “new look”
  • FIRST PERSON: Banker tackles Kilimanjaro: Final podcast
  • Could bad reading on Chapter 12 hit mortgage challenge?
  • New players top bank brand rankings
  • Better segmentation can help solve revenue shortfall
  • Podcast: Can your bank become ‘channel agnostic?’
  • iPads catch on with bankers
  • Bank adopts iPads for executive corps
  • Video banking on the verge (August 2010)
  • DO premiums show big jump
  • Upside Down: Strange Mortgage Market Frustrates Banks (August 2010)
  • ALCO BEAT Fair-value accounting as new GAAP? That’s unacceptable!
  • CRE Environmental Risk: 12 answers to have before foreclosure
  • Getting ready to nail Dodd-Frank mortgage changes before you get nailed
  • Dugan asks: Didn’t we learn from the last crisis?
  • Legislation will drive small banks out of business
  • Noncompete must knows: In-depth look from all sides
  • Mulling over a branch acquisition? Follow this guide
  • Mayday over the Mississippi: The Interview
  • What a customer cross-section can tell you
  • Making social media policy stick
  • High Court patent case no solution
  • Former money launderer shares due diligence tips
  • The Reg E Opportunity: Replacing overdraft income
  • Frank byplay from top federal officials at ABA Regulatory Compliance Conference
  • Overdraft advice from experts
  • Game changing rules level the credit card playing field
  • Handling complexities of simple consumer disclosure
  • Banking’s Top Performers Part 2: banks under $3 bil.
  • Banking’s Top Performers-Part 1: banks over $3 bil.
  • So What’s on your ATM?
  • Riding the financial dragon without getting bucked off
  • Compliance Clinic: Overdraft QA
  • Compliance Case Study: ABA Frontline Compliance
  • Five secrets for building REO value
  • Love’s labor lost
  • Less predictable credit behavior calls for changes to scoring process
  • The Community Bank of the Future: What’s it going to look like?
  • Overtime pay for home lenders in stunning upset to past U.S. law
  • “Live within your means,” banker tells customers
  • Does strategy still matter?
  • ABA Summit: Fed panel surprisingly candid on too big to fail
  • A changed publication for changed times
  • Finance is fun at Moneypalooza!
  • ALCO BEAT: New policy statement leaves key gaps—including in bottom line
  • MAYDAY over the Mississippi
  • Community Bank Focus: Don’t paint all de novos with the same brush (March 12, 2010)
  • Three key steps community banks can take to mitigate the risk of failure
  • Haunted by the Ghost of Loan Participations Past and Present? (March 12, 2010)
  • ALCO BEAT: Don’t trash a trusty hammer! (February 26, 2010)
  • Social media damage control: Why you must plan now (February 25, 2010)
  • Mark-to-market accounting: “The battle will take place this year”
  • “Tear Down Those Walls!”: Bring together AML/BSA now
  • D.C. dossier: Bernanke’s thoughts upon “reenlisting”
  • FDIC’s comp proposal raises questions and concerns
  • Marketing lessons from the Red Cross Haiti campaign
  • Can your rate risk program cut it?
  • How to ace new Fed overdraft compliance rules
  • 2010 Legislative Outlook: Foggy, with a certainty of storms
  • Ways to reduce CRE pain
  • RDC compliance remains thin
  • CRE snapshot: office, industrial retail sectors
  • Hot items and Quick Insights from the ABA Money Laundering Enforcement Conference
  • Private equity gets a banking education, and mostly holds back
  • Growing use of Twitter among banks raises security concerns
  • The “Lite Economy” the new normal in America
  • Alternatives to layoffs in the Golden State
  • How banks can assess employee “fit” before it becomes an issue
  • FDIC new enforcement actions
  • Meet your new pay consultant the Fed (Part 2)
  • Meet your new pay consultant the Fed (Part 1)
  • Podcast: community banks and the Fed’s incentive pay proposal
  • Consumer credit beckons
  • New CRE Guidelines Assessed
  • ABA’s Yingling: traditional bankers must extend their leadership
  • When industry image ebbs, it’s time to improve bank governance
  • Biggest annuity gains may already have come
  • The mysterious case of the reactivating customer
  • FDIC proposes multi-year billing for late 2009 to raise ready cash
  • Banking vital signs now vs. 1988-90 (October 2009)
  • So that’s what they mean by _____:
  • Cutting through the noise
  • How to tell when your customer’s a bad egg, or at least, a scrambled one
  • Consumer remote capture begins to ramp up (September 2009)
  • Housing expansion gains traction (September 3, 2009)
  • Rebuilding bank exec comp means more than compliance (September 3, 2009)
  • Operation Bid Rig: Anti-money-laundering lessons to be learned (August 20, 2009)
  • Ten questions bankers should ask before investing in new technology (August 18, 2009)
  • Scare Mail: Beware of QWRs (August 6, 2009)
  • Fair-lending exams grow riskier (August 20, 2009)
  • Wholesale funding isn’t toxic! (July 30, 2009)
  • Can you Pass the Aspirin?
  • Supreme Court may decide fate of business method patents (July 30, 2009)
  • QA on Obama’s consumer agency proposal (August 4, 2009)
  • Financial Reform: Banks say consumer agency proposal aims at the wrong target (July 24, 2009)
  • Treasury official meets more skepticism than support (July 24, 2009)
  • Cash-strapped states can’t handle consumer protection role (July 24, 2009)
  • Pass-the-Aspirin: New media marketing challenge (July 24, 2009)
  • SCAP in Review: A look at the megabanks’ stress test
  • Is overdraft safe? (July 2009)
  • Highlights of the 2009 ABA Regulatory Compliance Conference
  • Scary shape of things to come under proposed consumer agency
  • Know your partner (July 2009)
  • Truth in lending, RESPA top community banker compliance concerns
  • Reverse mortgage compliance challenge looms for banks (June 24, 2009)
  • Mobile, remote capture spur new interest in real time (June 25, 2009)
  • Banks billpay advantage needs reinforcement
  • Top Performer: Suburban NYC bank thrives with aggressive conservatism
  • Counterpoint to negative news and views of banks
  • Bankers favorite quotes about money
  • Pass the Aspirin: Saving money on AML compliance
  • Banks social media: shred your marketing beliefs (June 04, 2009)
  • Time to ramp up mortgage lending? (May 28, 2009)
  • Top Community Banks: A nonprofit specialist profits (May 29, 2009)
  • 1st Quarter Bank Earnings: Some good news, and some cautions (May 29, 2009)
  • Strategies you need for turbulent times (May 21, 2009)
  • “Jack Welch didn’t like my plan” (May 21, 2009)
  • Exclusive Survey: Compliance concerns slow new-media rollouts by banks (May 11, 2009)
  • 10 steps to defusing loan-mod bombs (updated) (May 4, 2009)
  • Basics about Obama homeowner plan
  • More help for mortgage modifiers (May 14, 2009)
  • 14 ways to add greenbacks (May 7, 2009)
  • 7 industries that are up during recession
  • Bank hits the road to make a point (April 30, 2009)
  • Commercial deposits are key (April 30, 2009)
  • Why you should be looking for trouble carefully (April 30, 2009)
  • Who’s ripping off your bank? (April 22, 2009)
  • It wasn’t ALL the banks
  • Leverage strategies: Is now the right time? (April 23, 2009)
  • Current economy promises new risks in commercial bankruptcy filings (April 14, 2009)
  • SVB prefers outsourced investment reporting (April 15, 2009)
  • You can fight proposed enforcement actions (April 8, 2009)
  • Bankers to Washington: Are we lending or not? (April 3, 2009)
  • The seven worst performing retail industries in 2008
  • Four letters that need better explaining (April 9, 2009)
  • Bair calls for end to too big to fail (April 3, 2009)
  • 5% solution for securitization? (April 3, 2009)
  • Everyone is a risk professional
  • Liquidity challenge (March 24, 2009)
  • Dealing with your CRE portfolio (March 23, 2009)
  • What to expect in CRE exams
  • How not to defend yourself when examiners attack
  • DO coverage tougher to get (March 20, 2009)
  • The return of lender liability (March 13, 2009)
  • Memo to CEOs: Who’s going to fill your shoes? (March 13, 2009)
  • Bankers sound off on FDIC’s emergency assessment (March 6, 2009)
  • Burning Billions (March 6, 2009)
  • The Third Annual “Books Bankers Live By”
  • Four misconceptions that hurt banks (February 27, 2009)
  • Bank “podcasts” a message of strength (February 26, 2009)
  • Fed Governor Duke urges banks to handle surge of unavoidable foreclosures (February 20, 2009)
  • Watch out for cracks in your audit coverage (February 10, 2009)
  • How will your bank get loans to Main Street in 2009? (January 16, 2009)
• Site Map
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Copyright © 2011. The American Bankers Association

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The Facebook Marketing Bible September 2011 Edition Is Now Available

The September 2011 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available.

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

Now that Facebook is nearing the 700 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

The September 2011 edition includes updated coverage of the following topics:

• Improving Your Facebook Page With Customized Tab Applications. We present a detailed breakdown of ten examples of brands doing innovative work with customized tab apps, and highlight what your business can learn from these top campaigns.
• Gaining Fans with new Facebook features, “Merge Duplicate Pages” and “Invite Friends” to Gain Fans. Facebook has released new features that marketers should know about. These guides detail how to engage your Page’s most dedicated fans while growing your overall fan base.
• How to Manage Critics, “Trolls,” and Spammers on your Facebook Page. How does Facebook change the rules of community management, and how can brands turn critics into positive opportunities for dialogue? We look at real examples and provide a step-by-step guide for Page admins.
• How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t. How do Facebook and Twitter differ, and when is customization needed? This guide compares and contrasts the unique strengths of each platform and shows you how to get the most from both.
• Commenting for Facebook marketers, a guide that shows you how to make the most out of public, and highly visible, conversations with your fans on Facebook.
• Bringing the storefront to your Facebook Page, a breakdown of key features for storefront applications that bring sales transactions directly to your Page.
• Our guide to the Facebook Send button that details Facebook’s latest addition to its social plugins.
• Facebook applications versus offsite integrations and what works best for marketing your business or brand.
• Our detailed style and strategy guide to Facebook’s Like button that helps you identify the right design for your off-Facebook content site.
• An overview of Graph API metatags and how they enable you to maximize the value of your implemented Like buttons.
• Facebook Applications, Social Plugins, Connect and Instant Personalization – details on how to use the wide variety of options available for engaging Facebook users.
• Updates to Facebook Questions, and how recent changes to this user-facing feature will affect your approach to brand marketing through this ‘no-cost’ channel.
• Strategies to help you navigate Facebook’s recent major Page redesign, whether you’re representing a major brand, small business, or public figure.
• Facebook’s expanding options for advertisers, and how any advertiser can get more from new features like Sponsored Stories, self-specified landing tabs, and more.
• The latest featured Facebook’s campaigns that show you how other brands are testing Facebook’s evolving marketing opportunities.
• New frontiers in brand and performance marketing on Facebook, including opportunities within social games.
• Facebook Places and Deals, the company’s evolving location-based feature that presents new marketing opportunities for businesses both on and offline.
• Facebook Groups, a new way for users to connect and collaborate with others who share their interests and affiliations, and new ideas for marketing with Groups on Facebook.
• Facebook’s latest advertising guidelines updates and what they mean for advertisers throughout the ecosystem.
• Audience growth and engagement, including best practices for holding on to fans, keeping marketing channels open, and re-engaging your audience on Facebook.
• Plus, comprehensive walk-throughs of Facebook’s tools for advertisers, web content publishers, and Page administrators.

Learn more about the September 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.

Table of Contents excerpted from the full September 2011 Edition

Recent Featured Facebook Campaigns

• Food Network, Pizza Hut, Coca-Cola and Cost Plus
• Alamo Rent A Car, National Geographic Channel and Fox
• Craftsman, Unilever and FarmVille Chinese, American Express and El Pollo Loco
• Bucca di Beppo, Bissell, Bank of the West and the NBA
• Coca-Cola, Qatar Ariways, Clearasil and Esurance
• Marriott Resorts, The National Guard, Discover Boating, Bravo, and Nike

Building Your Brand through Facebook Pages

• Facebook vs Twitter – What’s Different, What’s The Same And Why Smart Marketers Use Both
• Page Destination Tab Ad Campaign Strategies
• Facebook Pages and Public Profiles
• The Profile Page – A Walk-Through

Designing Your Facebook Page

• Improving Your Facebook Page With Customized Tab Applications: 10 Examples
• Facebook Page Redesign 2011: Marketing Stategies and Best Practices
• The Wall Tab for Making Pages Dynamic and Viral
• How to Choose a Landing ‘Tab’ for your Facebook Page
• Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

• How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t
• How to Get Facebook Users to Like Your Page: The First Step to Engagement
• How Your Business Should Reply To Facebook Comments
• Demographic Targeting for Status Updates
• How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

Growing Your Fan Base and More Ways to Promote Your Facebook Page

• Gaining More Fans With Facebook’s New “Merge Duplicate Pages” Feature
• How Facebook Pages Can Use “Invite Friends” to Gain Fans
• How Brands Can Advertise within Social Games
• The Basics of Status Updates for Pages
• Increase Engagement and Insight through Status Tagging
• How to Grow Your Page’s Audience through Page Invitations
• SMS Subscription Service for Pages
• Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

• How Top Brands Conduct Ecommerce on Facebook: Best Practices
• Facebook Ecommerce: What Features Are Important in a Page Storefront Application
• The Best Facebook Page Strategies and the Pages That Use Them
• Strategy: How to Promote Your Page in 6 Steps
• Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
• 10 Key SEO Strategies Every Facebook Page Owner Should Know
• 8 Best Practices for Retailers on Facebook
• Marketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

• The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
• How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
• Facebook Connect Integration Best Practices from the Platform Showcase
• Implementation Options: Like Button
• Facebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

• How Pages Can Use the Relaunched Facebook Questions Product
• How to Create a Deal with Facebook Deals
• The Places We’ll Go: How marketers can use Facebook’s new location features
• Facebook Questions – A Walk-Through
• How Marketers Can Get The Most Out Of Facebook Questions
• Groups and SEO – a Quick Overview

Advertising on Facebook

• Page Destination Tab Ad Campaign Strategies
• Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
• Facebook Ads: Read Before You Get Started
• Facebook Ads – A Walk-Through
• The Facebook Ads Manager
• Facebook Self-Serve Ad Types: Page Ads
• Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

• 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
• Friends of Connections Targeting
• Facebook Ads: Language Targeting
• 4 Connection Targeting Tests Every Advertiser Should Run
• From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
• Time Scheduling

Tools and How-Tos for Marketers

• Facebook “Insights” Metrics Dashboard for Page Managers
• Using Third Party Tools to Manage Your Facebook Page
• How Page Owners Can Restrict Content for Underage Users
• How to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

• Promotional/Sweepstakes Policies for Facebook Pages
• The Future of Sharing on Facebook: A Hybrid Public/Private Model
• Facebook’s Guidelines for Promoting Pages Outside Facebook

Join the Facebook Marketing Bible at FacebookMarketingBible.com

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