Foodily Brings Recipe Sharing and Cooking Tips to Facebook

Previously mentioned recipe search site Foodily launched a new Facebook app today that embeds the service’s recipe search engine and sharing tools right in your Facebook stream.

Foodily’s new Facebook app allows you to use the service’s search engine without leaving Facebook, and to share recipes that you find with Facebook friends. You can search by ingredient, type of cuisine, or dish, and you can still “like” recipes and post them to your wall. The app brings all of those features to you and lets you connect with other friends using the app to share and discuss recipes, instead of making you go to Foodily to use them.

Foodily wants to encourage Facebook friends to connect and talk about the recipes they find using the app. If you spend all of your time on Facebook, the app may help you figure out what to make for dinner and get input from your foodie friends in the process.

Foodily | Facebook via Mashable

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Roost Offers Facebook Engagement Algorithm

Many a Facebook marketer is grappling for ways to measure engagement rates. Now Roost has an algorithm that calculates it.

Roost determines engagement scores based on the number of times a post (or tweet, in the case of Twitter) is interacted with, including likes, shares, comments, and impressions for Facebook, and retweets for Twitter.

The social marketing company said it will add link conversions and hides to its mix soon.

Engagement scores of one through five are provided for each post or Tweet, and other data are provided, including number of views and type of interaction.

Roost also takes each brand’s size into account, the company says in a press release: “

A small business that has a Facebook page with 50 likes and receives five comments on a post is going to result in a fairly high engagement score. Whereas, five comments on a page with 10,000 likes will not fare as well.

This offering almost seems like a variation of Klout, targeted toward small businesses, but we suspect a score ranging from one to 100, such as those offered by Klout, would provide more insights than a one to five grade.

It’s possible the small range of scores could be due to the relative novelty of measuring engagement. And the company does more detailed grades in its Roost Local Scorecard tool.

Roost Chief Executive Officer Alex Chang said in a press release:

Businesses grapple every day with how to measure the effectiveness of their social marketing efforts, which is why Roost aims to provide all of the necessary tools to create, run, measure, and optimize social campaigns. We are excited about our new analytics engine, which gives users a consolidated view of their social activities and performance.

Readers, are you analyzing engagement rates on your Facebook page?

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