A Free Business Guide Helps Businesses Make the Most Out of Foursquare

Pottstown, PA (PRWEB) August 24, 2011

With the rise of people joining social media communities like Facebook, Google + and Twitter coinciding with the rise in adaption rates of smart phones, businesses are being taken by surprise by the gaining popularity of geo-social networks such as Foursquare, Gowalla and Facebook Places. This next generation of marketing is now leaving many businesses wondering how they can strategize using location based marketing to help increase their bottom line. The question “What is Foursquare” is asked a thousand times over each day by all types of businesses.

With just that question in mind, LiBeck Integrated Marketing released a free eBook that serves as a business guide to utilizing the popular geo-social network, Foursquare. The Foursquare guide covers everything from “what are geo-social networks and location based marketing”, explaining what area Foursquare Badges, to how businesses can utilize different aspects of Foursquare’s Merchant Platform such as creating specials and deals.

“We receive a growing number of inquiries every week into Foursquare and how businesses can integrate this geo-social community into their marketing strategies. Because of the growing interest, we thought it would be a great value to any business looking into incorporating Foursquare as a marketing tactic in their overall strategy to have a simple to understand guide,” stated Liana “Li” Evans, co-founder of LiBeck Integrated Marketing.

Evans, who is one of the two authors of the free eBook, along with Frank de Marchena, put together the Foursquare Business Guide after recognizing the conversations online around Foursquare and the responses to their blog posts about using the geo-social network. “Businesses just kept asking for more information, so we decided an easy to read, print and pass around guide would be the best way to give them valuable information about Foursquare that they were looking for,” explained Frank de Marchena.

The Foursquare eBook is free and businesses can download a copy at the LiBeck Integrated Marketing website (www.LiBeckIM.com), no email nor is registration required to get the Foursquare guide. The Foursquare guide includes steps , tips and images depicting both web based use and mobile phone use of Foursquare so that businesses can understand what their customers are seeing when then are using the geo-social network.

About LiBeck Integrated Marketing

LiBeck Integrated Marketing was created by Co-Founders Rebecca Ryan and Liana “Li” Evans with the idea to help businesses of all sizes and all types succeed in integrating their online marketing efforts cohesively together and also ensuring their offline efforts also integrate with the overall online marketing picture. So many companies are bombarded with agencies telling them what they “should” be doing, but are they really explaining “why you should” do what they are promoting to you?

LiBeck Integrated Marketing doesn’t just have a laundry list of “social media sites” that our clients are put on nor any magical tools that will hold our clients hostage to tactics in Search Engine Optimization (SEO) or Pay Per Click (PPC) Marketing. Before we recommend any tactic of a strategy is implemented, we research to make sure its right for each and every clients end goals.

With over 25 years of combined experience in programming, public relations, search marketing, social media, website usability / conversion and analytics, the LiBeck Integrated Marketing team partners with their clients to implement strategies that are both efficient and successful. You can follow LiBeckIM on Twitter as @LiBeckIM

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For the original version on PRWeb visit: www.prweb.com/releases/prwebfoursquare-ebook/business-guide/prweb8742125.htm

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Morning Tech Wrap: Facebook Apple, Samsung

New Facebook feature will require users’ approval before they are tagged in a photo.

Facebook has announced sweeping changes to its privacy settings so that users have more control over how they share personal content. The social network announced in a blog post today that it was overhauling its privacy features, most notably allowing users to limit what others can post about them. Analysts and privacy advocates are keen on the changes, saying Facebook is acting on both privacy concerns and competition from Google+.

Users can now block “tags” added by others, and it has also added privacy options to individual posts rather than the complex universal menu it employs currently.

“You have told us that ‘Who can see this?’ could be clearer across Facebook, so we have made changes to make this more visual and straightforward,” Chris Cox, vice president of product for Facebook, said on the Facebook blog.

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Sprint will begin selling the new version of the Apple iPhone in mid-October, the Wall Street Journal reports. The agreement should fill a hole in Sprint’s lineup while also offering Apple another sales channel.

The timing indicates that the iPhone 5 could be hitting shelves later than expected though. It was expected to arrive in September, in time to boost figures for the fourth fiscal quarter, the Journal reports, adding that Verizon and ATT will also begin selling the phone in mid-October.

Sprint’s reported deal with Apple could be a big step in the right direction: the cellular network had 52 million subscribers at the end of the second quarter, compared to ATT’s 99 million and Verizon’s 106 million. Sprint will also carry the iPhone 4 from the same time, the Journal says.

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