How Can I Market My Online Business?

Building “likes” on a fan page takes a bit of strategy with targeted advertising through Facebook pay-per-click. The nice thing about Facebook’s advertising platform is that you can get relatively targeted as to who sees your ad.

You can also go to your network on Facebook and ask for others to help you spread the word. Remember that fan pages need to be active, so post relevant information about the industry and what you’re doing that’s different. Don’t be afraid of posting too often. It’s been found that active pages get more interaction. Make sure you find others that can help contribute to your page.

When you’ve figured out who your perfect target is, you can design an ad that will find those specific Facebook people and begin to get their attention with the right copy in the ad. You might consider budgeting out what you’re willing to spend daily and watch as the impressions play out and the clicks begin to take viewers to your fan page.

Be sure you have something of value to visitors on your fan page, or they will see a sales page not a fan page. Fan pages are more marketing than sales — unless you are a noted brand. Even then most of them are using their pages for branding anyway. They intend to interact with Facebook users on their fan pages and get them to a retail site for selling. It is about engaging and interacting and being relevant as well as unique.

In your case, having a virtual bakery is interesting. You have no physical location but can service the order in a unique way. You may wish to focus on that as your unique selling point. You may also want to consider having something like a live web chat to interact with visitors who may be interested in ordering.

You have an opportunity there to brand yourself as something different, and that could get people back to your fan page and start raving as fans usually do. This will get you more traffic for ‘likes’ and then more traffic to your site for purchases — or at least for a chance to sell them on your concept.

For your main site, you might want to consider doing pay-per-click with Google, Bing and Yahoo!, as they will get you normal traffic and can help enhance search engine optimization for your site.

Remember, your brand is going to need something unique. I believe you have that in being virtual. Build on that and you will get the traction you’re looking for.

Related: Facebook Posting Techniques that Really Work
Related: A Look at Pay-Per-Click Tools for Small Businesses

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Social Media Marketing Bounce Campaign: Embedded Polls

One of our favorite topics here at OSM is social media marketing and the campaigns emanating from it and just one of our recent posts was an interesting infographic showing social media marketing in figures. Today we have news for you of a new Bounce campaign using social media, which will use embedded polls on Facebook.

The giant fabric softener brand’s latest campaign, dubbed “Bounce it Off Millions,” started yesterday and the aim is to get Facebook fans of the brand to share life decisions with other Bounce fans and submit questions. Todd Wasserman over on Mashable tells how the questions asked as yet haven’t been exactly life-changing and include such topics as what to have for lunch and where to go on vacation but we’re sure that as the campaign catches on we’ll see some rather more attention-grabbing questions.

A Facebook ad will eventually use the four top polls allowing other Facebook users to have their say and according to a Bounce rep, this will be the first time that embedded polls have been used in a Facebook ad. Use the link here for the Facebook Bounce It Off Millions campaign where over 224,000 users currently will be able to weigh in. You’ll see the blurb reads, “Got a big decision to make? Ask your question and get Bounce fans to help you choose the best answer. We’ll feature a few of the most thought-provoking, brain bending questions in one of our Facebook ads,” which seems pretty straightforward so why not have a go!

This initiative began yesterday and runs to September 19 for those in the US and Canada and there are four prizes to be won with an approximate retail value of US $200. We’d like to hear your thoughts on this new social media marketing campaign from Bounce so why not let us have your comments.

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Read More: Advertising, Business, Facebook, Marketing, Social Media Marketing

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