Measuring Your Facebook Presence
August 18, 2011 by admin
Filed under Lingerie Events
Ramon Ray the Smallbiztechnology.com Team
- Humanizing Your Social Media Efforts
- Measuring Your Facebook Presence
- Tech Thursday (August 18) – J.D. Power Study; LiveChat Facebook Connect; Sharefile Mobile; ZyXEL Security Line; Plustek Book Scanning
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These days, Facebook is considered the most popular social networking website that provides businesses to promote their products/service to millions of its users with no investment. Measuring your Facebook presence is not easy, especially if you happen to be a small business owner. After all, fan numbers and likes don’t give you the whole picture. Here are all the things you should be looking at if you want to get an accurate measurement of your Facebook presence:
The number of comments for a particular post can tell you the number of people connecting and sharing your thoughts. It allows you to know what post is being liked/ disliked by your fans and friends. However, while measuring comments, don’t forget to analyze the sentiment of those comments. In other words, many comments and ‘thumps up’ from the people beyond your business reach don’t contribute to the income of your business. If you are getting plenty of comments on your status updates, people are interested in listening to you but it does not mean that your Facebook presence has gone big. The general rule of thumb is, more comments in lesser time, and it means you are on a right track.
How Many “Facebook Likes” You Have?
Another significant metric to measure your Facebook presence is to calculate the numbers of Facebook likes – that thumbs up which provides positive feedback about a person, place or thing. The whole concept of this metric is quite straightforward. The more likes you get, the bigger your reach. In some cases, this metric can be unfair, but there is no denying the fact that it offers small business owners a good measure of their interactivity with the medium. If you are posting updates on a daily basis and getting a high number of likes, you are going to have a lot more brand awareness in comparison to those who posts on a fortnightly or monthly basis while getting a high number of likes.
Get the Right ‘Likes’: This measuring tool arrives at a score by analyzing the geographic distribution of ‘Facebook Likes’ that an SMB receives. This information is then correlated with other factors such as the US population and other relevant data.
How Roost Could enhance Your Small Business?
A new Facebook tool called the Roost Local Scorecard offers small businesses (SMBs) and independent contractors a way to track their impact on the local level. Small business owners could now analyze how well, or not so well, they’re doing with their target consumers, and at the same time they can plan their strategy to strengthen their business and relationship with their clients. This tool is generated in mere seconds, giving SMBs an index score between 1 and 100 and the index score measures SMB performance among local clientele. This score also informs you about improvements in SMB performance over time.
Duration of visits to your page
The number of minutes visitors spend on your Facebook page defines interest/disinterest of the visitor on your content. Google Analytics can be installed on a Facebook Page to collect this data.
Facebook Insights
When it comes to monitoring trends for your Facebook page, Facebook Insights can turn out to be quite useful. The Facebook Insights are categorized into two kinds of information, namely, one regarding users and another about interactions.
User Insights offers you details regarding complete page Likes, page views and user demographics. These details can help small business owners to get an idea of target audience. It is of utmost importance that you are aware of the fact that your Facebook Page is reaching people, and certain kinds of people, to get a clear picture of whether your investment is worth it or not. It can also help you in improving your marketing strategy and promotional activities.
Talking about Interactions Insights, it will offer you details about story feedback alongside daily page activity. To get the best out of your business, you need to act in a manner that can give your business a boost.
More than 40 percent of small business owners have pages on Facebook that they can use to reach out to their target audience and get honest opinion in the process. The best part about all this is that you can do it automatically. With so many applications available that can measure the discussions and conversations that focus on your organization, your plus points, negative points and the keywords that are most searched in World Wide Web.
Read more posts on Ramon Ray the Smallbiztechnology.com Team »
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Facebook not hit by ‘social media fatigue’
August 18, 2011 by admin
Filed under Lingerie Events
Shrutika Valecha, a first-year student of Narsee Monjee Institute of Management Studies in Mumbai, has a Twitter profile, a Facebook page, and uses Foursquare (a location-based social networking website) on her mobile device. She recently signed up on professional networking site LinkedIn, too. “We (Valecha and her friends) connect on these social networking sites, especially with friends who are in different colleges across the city.” She says she ends up using Facebook frequently, though of late, the 21-year-old has started using the mobile version of Facebook.
Valecha is just one of the 33 million registered users of Facebook in India. Yet, according to a recent Gartner report, the social media market has started showing signs of ‘social media fatigue’. Gartner surveyed 6,295 respondents between the ages of 13 and 74, in 11 developed and developing markets between December 2010 and January 2011.
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Brian Blau, research director, Gartner, says “The trend shows some social media fatigue among early adopters, and the fact that 31 per cent of aspirers (younger, more mobile, brand-conscious consumers) indicated they were bored with their social network, is a situation social media providers should monitor, since they would need to innovate and diversify to maintain consumer attention.”
However, Gartner acknowledges global brands such as Facebook are making headway in countries where they have not historically been strong. India seems to be one of these countries. Data from Socialbakers.com, an online analytics firm that tracks social media trends, indicates Facebook, with more than 33 million registered users, is the top social network in India, and the user base grew 50 per cent in the last six months.
Although the average internet usage per person in India is 12.5 hours, Kedar Gavane, director (India), comScore, says it is people in the age groups of 15-34 years who are the most active and engaging users online.
The social networking party continues for the younger web audience. Charlotte Patrick, principal research analyst, Gartner, says, “Teenagers and those in their 20s are significantly more likely to say they had increased their usage, while at the other end of the ‘enthusiasm spectrum’, the age-related differences were much less marked, with fairly consistent percentages saying they were using social media less.”
The Gartner findings seem to resonate well with the social networking patterns of the likes of 36-year-old Subodh Kulkarni, an organic farm produce exporter, who claims he reduced the time spent networking online. “I used Facebook to be in touch with my business contacts and a few organic farming enthusiasts. However, with most of my buyers and friends using multiple social networks, it became hard to keep each other updated on Facebook,” says Kulkarni, who now uses emails and Blackberry’s messenger service to keep up with his contacts.
ComScore suggests 87 per cent of young Indian web users use search engines, 85 per cent log on to social networking portals, about 80 per cent access e-mail and 58 per cent read news online. New entrants in social media like Google + have also seen a fair amount user interest, with over three million Indians signing up for Google + accounts.
However, social media users like Sailee Bakre, a second-year student at New Delhi’s Gargi College, believes Google’s attempt to take the social path does not come close to Facebook. “I have been using Facebook, both online and more recently, on my mobile, too. It’s not only better looking than Google +, it is also more interactive, since we can interact with students across the globe and find details about other colleges on Facebook,” Bakre says, adding she is not keen to move to Google + in the near future. As Google tries to boost its social market share with Google + and Facebook tries to become the ruling network, social media fatigue seems to be an increasingly likely outcome.
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