American Eagle Outfitters’ lingerie line, Aerie, is telling women in a new campaign that “the real you is sexy.” And more than just the slogan, Aerie’s campaign features women with zero airbrushing.

“We celebrate each girl’s real beauty, so we’ll showcase tattoos, curves, beauty marks, scars, all the things that make them who they are,” Aerie’s president, Jen Foyle, told NBC’s Betty Nguyen for TODAY.

The response from women on social media has been largely positive, with many women appreciating the refreshing step away from industry standards.

And the approach is paying off.

“Revenue has really spiked,” said Jharonne Martis, director of consumer research at Thomson Reuters. “They’re outperformed on both revenue and earnings.”

Despite its success, it’s still an uphill battle to tackle industry leader Victoria’s Secret.

“Aerie certainly has a chance against Victoria’s Secret,” said CNBC’s Courtney Reagan. “But I think it would take quite a while for Aerie to really dig at the market share that Vctoria’s Secret and Pink brand has already gained.”

Actress Emma Roberts has also signed on as a model for Aeire’s fall campaign. One of the campaign’s current models, Yelena Noah, said that the campaign is so powerful because it embraces what makes people unique.

“We are all different and we all have different bodies,” Noah said in an ad for Aerie. “We’re all women and we should be proud of who we are.”

Share and Enjoy

For Cara Delevingne and Taylor Swift, it was love in lingerie | Entertain This!

It’s no secret that Taylor Swift is seemingly friends with everyone of note.

Karlie Kloss, Lena Dunham, Gigi Hadid, Hailee Steinfeld and Cara Delevingne top the list.

Recently, a friend (really, a friend!) wondered how one becomes part of Swift’s circle of gal pals.

So today, we asked Delevingne that question.

“You have to have a great CV. I don’t know. I saw an advert for it in the paper,” quipped Delevingne.

But seriously, the two are tight.

“She’s such a nice person. She’s so inspiring. She was someone that I met and I was really surprised by how lovely she was. I met her mum and dad straight away. This girl is wholesome and so sweet.”

Taylor Swift at the 2014 show.
Photo by Neale Haynes, for USA TODAY

They met at the Victoria’s Secret fashion show, where Swift performed in 2013 and 2014.

“Those are never places where I think I’ll go and make friends. We just hung out and she was just so lovely and I kept seeing her around. We always ended up sitting in a corner chatting about life,” says Delevingne.

So there you have it. Kizmet.

Share and Enjoy