Dana Donofree knows first-hand what it’s like to battle breast cancer and desperately search for underwear that’s comfortable and makes you feel like you again.

The day before her 28th birthday, and two months before her wedding in 2010, Dana was diagnosed with infiltrative ductal carcinoma, a type of breast cancer.

She spent the next year in and out of hospital, going through a bilateral mastectomy, reconstructive surgery and gruelling chemotherapy sessions.

She told Elite Daily: ‘I spent an entire year dedicated and focused on beating breast cancer. In and out of surgeries, in and out [of] chemo treatments, dealing with the side effects, and trying to navigate through this world that I knew nothing about.’

The treatment worked and she thought her life would return to normal. But, she explains, ‘The part that no one prepares you for is this life after cancer, the ‘new normal.’ I struggle with even using these words in this context, because nothing you do feels or seems normal [after cancer].’

One of the hardest parts was coming to terms with her new body, and discovering her body no longer fitted traditional bras.

So, she set about turning the ‘new normal’ into a new business, and a way of inspiring other survivors.

A fashion and design graduate from Savannah College of Art and Design, she refused to be ‘sentenced to the life of sports bras and…. utilitarian beige bras.’

The bras are priced between $48 (£31) and $58 (£37), and 10 per cent of all sales go to breast cancer foundations.

All the brand’s models are real women who’ve survived cancer, which is the most important thing for Dana.

For her, it’s all about making women feel beautiful, proud, and courageous. Most of all, she wants them to know they’re never alone.