Caitlyn Jenner Wears ‘Trashy Lingerie’-Brand Corset on Vanity Fair Cover: ‘We …

Caitlyn Jenner stuns in a number of gorgeous gowns during her Vanity Fair shoot, but the most memorable look is the vintage-inspired corset she wears on the cover, documenting her first-ever portrait as a woman. The label behind the now-iconic bustier, Trashy Lingerie, has been working with celebrities (including the entire Kardashian family) for close to 50 years.

Courtesy Vanity Fair

“Her stylist came in, and we didn’t know it was for her,” Mary Loomis-Shrier, owner of Trashy.com, tells PEOPLE. “We made three corsets and they chose that one. We were just as surprised as everyone else. It’s a corset and a matching high-waisted panty.”

Loomis-Shrier explains that one of the designs they customized had a lace-up back, but she believes Jenner, 65, opted for the one with a hook-and-eye closure with a matching pair of high-waisted underwear. The style is almost exactly the same as the brand’s popular “Edy” corset, which retails for $200 on Trashy.com.

“That corset is a classic,” she adds. “We’ve been selling that corset ever since we’ve opened 48 years ago. It’s just so gorgeous. You can make it any color. Caitlyn’s was customized for her, and she’s wearing the nude color.”

RELATED: Caitlyn Jenner’s Vanity Fair Cover Shoot: All the Scoop on Her Style, from the Gorgeous Gowns to Her Pin-up Beauty Moment

Trashy Lingerie’s famous flagship store on La Cienega Boulevard in L.A. has become a celebrity institution, especially for sexy costumes during the Halloween season.

“We’ve worked with all of the Kardadshians,” Loomis-Shrier says, “Literally every single one of them.”

Loomis-Shrier also suspects that Jenner’s photo will help boost sales.

“She looks great,” she shares. “I watched the [Vanity Fair] video too. It looks like she might have also had one of our kimono robes on as well.”

The new issue of Vanity Fair hits newsstands on June 9. What do you think of Jenner’s cover corset?

–Brittany Talarico

RELATED VIDEO: Caitlyn Jenner’s Journey to Transition

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Spanking, lingerie and more at the Rocky Mountain Summer Sexpo

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• Shutterstock

Update: Organizer Nohea March emailed us to say that the original event name was taken and has now been changed to EroXXXa. (As such, the previous image of the expo’s name has been changed.)

——— Original post: Monday, June 1, 1:42 p.m. ———

With the further development of companies like Voodoo Leatherworks and The Locker Room, the sex-positive in Colorado Springs continue to carve out some turf in this here mountain-lined Field of Fundamentalism.

More is on the way, however, this Aug. 8, when the Rocky Mountain Summer Sexpo 2015 takes over the Sick Puppy Saloon. Organized by 2 Pros Marketing and Events, which also throws events like the Pin-Up Car Wash, the expo will include DJs, body painting, fire throwing, burlesque dancing, “fetish tastings,” sex toys, lingerie and more, says co-organizer Nohea March.

“Who doesn’t love sex?!” she writes in an email. “But no, really, we were thinking about different events that we would love to see here in COS, that we just don’t have. Usually you have to go to Denver or other big cities. We have been successful bringing in new events to COS that have not been here before and Sexpo is hopefully going to be another one.

“It is for anyone that likes sex whether we are talking traditional ‘vanilla’ sex or for those that delve more into the darker or kinkier sides. The venue is great because it is a neutral location for those of all tastes to explore and see what they might be missing and want to include in their life or maybe for those that are more risqué to find others in town with the same interests and locations and organizations that support those lifestyles.”

The “fetish tasting” comes courtesy of Voodoo, which plans to offer looks at candle wax, spanking, flogging, whips, blindfolds and the like. March also hopes “to get a local porn star involved” and get Planned Parenthood to host its Sex Trivia there as well.

“This is new to COS, at least as far as I know,” March writes. “We love doing things out of the box and so this is just another area of events that we have now cracked into.

“We have our Pride Fest, we have our fetish clubs and organization, etc. But we haven’t had an event that is open to singles, couples, LGBT community or not, men or women. Our events are about bring COS community together and we hope that we can do that by not having one group stand out and just coming together because hell, who doesn’t love sex?! Who doesn’t love learning new things about sex and challenging themself in the bedroom?! This is your opportunity to do just that. So come alone, come with your SO, come as a group, etc.”

Tickets to the 21-and-up event are $15.

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