Lingerie for men: underwear retailer Homme Mystere tailors racy briefs and G …
May 15, 2015 by admin
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Australian brand Homme Mystere launched in 2008, but only recently was available to buy online and has since attracted customers from across 30 different countries, including Russia, Canada and America; with its lingerie pieces proving popular worldwide.
While women have always been able to choose from a wide range of styles on the market, before now men haven’t had a whole lot of choice, limited to standard white cotton briefs – providing more choice for men was the motivation for couple Brent and Lara Krause in creating the label.
“Men’s lingerie sits in an undefined territory deemed ‘not exciting enough’ for adult stores and ‘too confronting’ for mainstream retail stores,” explains the HommeMystere website.
“A growing number of guys are discovering the comfort of lightweight lingerie style underwear.”
The retailer offers a wide variety of lace-trimmed boxer briefs, suspenders, racy thongs and even bras, also known as manssieres. All the lingerie pieces look like women’s underwear, but are specifically designed to fit a male body.
“Our goal has always been to offer an alternative style of underwear for men, based on their physique rather than their sexuality,” the company says on its website.
HommeMystere describes its customer as “male, married and older than40 –and his taste is impeccable”. “He has discerning taste in underwear and wants luxury garments, but does not need to show it off to others. He wants something new and exciting to buy.”
Despite many people thinking the designs are meant to cater primarily for the LGBT community, a survey carried by the brand has actually revealed that 90% of customers are in heterosexual relationships. In fact, the brands’ campaign features a man wearing the designs playfully posing with a woman.
However, the retailer highlights they just want to provide the luxury option for men, regardless if they’re “gay, straight, vegetarian, republican, Anglican, Martian or any other persuasion”.
Explaining why men like to wear sexy hosiery, founder Brent told Huffington Post: ”I think bras are just something they [men] like the feel of.”
“I don’t know whether it’s the tightness around the chest or what it is, but it’s definitely the feeling that they’re after.”
So, if you are ever looking for “comfortable men’s panties that really do fit, feel great and look sensational” and a break from your usual ‘tighty whities’ this lingerie trend might be for you.
Source: Independent
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Lingerie brand Panache launch ‘Modelled by role models’ campaign featuring …
May 15, 2015 by admin
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Forget Cara, Kate and Naomi, when UK lingerie brand Panache were looking for women to model their latest collection, they chose to some less likely names.
‘Modelled by role models’ is the latest campaign by lingerie brand Panache.
Created in response to what they call the ‘depressing’ statistic that 75 per cent of women feel there are not enough female role models, the underwear brand have chosen to shine a light on six female role models in their latest campaign.
Jennie Bianco, Head of Marketing at Panache, explained: ‘The campaign delivers our objectives through six inspiring women and their personal achievements and I hope this will inspire the next generation of role models and I am extremely proud of the results.’
So, who have they chosen?
Hannah Cockcroft MBA
23-year-old Hannah Cockcroft is one of Great Britain’s top paralympic athletes, and is currently the the world record holder in the 100m, 200m, 400m and 800m wheelchair racing.
Panache said: ‘When it comes to inspiring determination and courage in the face of extraordinary adversity, the first name that comes to mind is that of Hannah Cockroft MBE.’
Martyna Kaczmarek
Martyna set up the charity ‘Day in the life’, which promotes blood, bone marrow and posthumous organ donation in her native Poland, after donating blood for the first time on her 18th birthday.
Panache explained: ‘We believe there’s no better role model than an individual dedicating their time, efforts and talents to an important cause that will save thousands of lives every year.’
Marquita Pring
New York native Marquita has been modelling since the age of 15, and has used her success to co-found ALDA, a positive body image group that encourages women to embrace their curves and take pride in their appearance, regardless of their size.
Panache said: ‘We’ve always been enormously inspired by Marquita for remaining a champion for diversity in the fashion industry throughout her career.’
Mica Paris
Mica Paris has been a fixture on the British music scene since the 90s, but isn’t just all about showbiz and glamour. She’s a patron of charities including the Space for Music Foundation and the Amy Winehouse Foundation, and also supports the ‘No means no’ campaign against the abuse of women.
Panache said: ‘Her extraordinary contributions to both music and charity led to Mica being named one of the “100 Great Black Britons” and we couldn’t be prouder to have her as one of our very own role models.’
Rachel Elliott
Rachel Elliott, a senior nurse based in London, said “It was a no-brainer really,” of her decision to head out to Sierra Leone to help tackle the Ebola epidemic on the front line.
Panache said: ‘Rachel is not only an incredible nurse but her selfless attitude and drive to help others is completely inspirational.’
Amy Hughes
A sports therapist by profession, Amy Hughes also holds some rather impressive world records. She’s the only woman to have run 17 consecutive marathons in Texas, and also 53 marathons in 53 cities in 53 days around the UK.
Panache said: ‘when it comes to leading by example, we really cannot think of any better role model’
Great women, looking beautiful and confident in lingerie. We love it.
Find out more about the campaign here.
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