Bra Genie lingerie expanding to Towne Center, website reports

Mandeville-based specialty lingerie store Bra Genie is adding a Baton Rouge location in Towne Center during the next month.

According to the Greater Baton Rouge Business Report, the company will renovate a 2,500-square-foot bloc next to Don Juan Cigars, last occupied by Relax Your Back.

Bra Genie has been in business on the North Shore since 2005 and offers Skype bra-fitting services. Officials say they expect to complete the renovation next week and open the store in the middle of April.

Read the full Greater Baton Rouge Business Report article.

. . . . . . .

Renita D. Young is a news reporter based in Baton Rouge. Email her at ryoung@nola.com or call 504.352.2548. You can also keep up with all of her local updates on Twitter @RenitaDYoung and on Facebook.

Share and Enjoy

Halle Berry on Her Lingerie Line: I Get to Make Women Feel Beautiful

If Halle Berry says certain lingerie is sexy, we’ll believe her. And if Halle Berry says it’s sexy and under $20, we’ll worship her. That’s the idea behind her Scandale Paris line, which she picked up in France and brought to Target in the U.S. — and she’s having as much fun designing it as we are buying it.

Kevin Mazur/Getty

The star — who told us her favorite pieces are black and leopard, with a little shimmer — says she was inspired to co-own the lingerie line after stumbling upon it while walking around husband Olivier Martinez’s home country. “This one kind of found me when I was tooling around in Paris during one of my many trips there,” she said. “I found this beautiful lingerie line that was so highly priced that the average woman could not afford it and the business was starting to falter and I thought, what if I could buy this and bring it to America and recreate the essence of this at a price point that every woman could afford it?”

She brought it to Target, where “every woman” shops, and has been excited to see the success of her line’s lacy little things. “Through my long association with Revlon I have direct access to every woman and so I thought this would be a good platform for me to bring them something else,” she says. “It is really important that no matter what background you come from you can pick up one of these pieces and you can love it and you can also afford it.”

PHOTOS: Love her outfit! Star style we want to steal

Despite her full slate, Berry says finding time for this venture is hardly a chore. “It doesn’t feel like work. This for me, feels like play,” she says. “I get to design lingerie and pick out fabrics and color schemes and estimate what women will want and what will make them feel beautiful so this hasn’t really been hard to integrate.”

And in her downtime, the Extant star also makes time for a little television. “Right now I’m loving Empire — I think the whole world is,” she says. “Taraji and Terrence are both friends of mine and I just have to watch. Jussie — the little boy on the show — I worked with him when he was just a little baby boy and to see him now singing his face off just makes me feel so proud!”

What do you think of her lingerie line? Have you picked up any pieces yet?

–Alex Apatoff, reporting by Patrick Gomez

Related video: Halle’s changing looks!

Share and Enjoy