Kristin Chenoweth Shares Sexy Lingerie & Beer Helmet Selfie From Backstage …
March 24, 2015 by admin
Filed under Latest Lingerie News
Comments Off
Kristin Chenoweth shows off her curves and humor backstage at ON THE TWENTIETH CENTURY!
The upcoming Broadway revival of ON THE 20TH CENTURY starring Kristin Chenoweth and Peter Gallagher opened last week to rave reviews and a new behind the scenes photo of Chenoweth showing off some of her choice costume pieces – namely, her lingerie – is now available to view.
This weekend, Chenoweth posted the steamy shot of herself in lingerie with a hilarious Oklahoma City Thunder beer helmet, commenting, “Thundering up backstage. #onthe20thc“.
Follow Kristin Chenoweth on Twitter here.
The official description of ON THE 20TH CENTURY is as follows: “It’s nonstop laughs aboard the Twentieth Century, a luxury train travelling from Chicago to New York City. Luck, love and mischief collide when the bankrupt theater producer Oscar Jaffee (Golden Globe® winner Peter Gallagher) embarks on a madcap mission to cajole glamorous Hollywood starlet Lily Garland (Emmy® and Tony Award® winner Kristin Chenoweth) into playing the lead in his new, non-existent epic drama. But is the train ride long enough to reignite the spark between these former lovers, create a play from scratch, and find the money to get it all the way to Broadway? On the Twentieth Century is the hilarious Tony-winning musical comedy from the creators of Sweet Charity (composer Cy Coleman), Singin’ in the Rain (lyricist-librettists Betty Comden and Adolph Green), After Midnight (Tony-winning choreographer Warren Carlyle) and The Mystery of Edwin Drood (Tony-nominated director Scott Ellis), back in the spotlight nearly 40 years after making its Broadway debut. Grab your ticket and hop onboard this fun-filled musical journey to The Great White Way!”
More information on ON THE 20TH CENTURY is available at the official site here.
View the new photos of Kristin Chenoweth backstage at ON THE 20TH CENTURY below.
Photo Credits: Twitter Facebook
Share and Enjoy
Revealed: Plus-size models sell more lingerie than slim models – and brunettes …
March 24, 2015 by admin
Filed under Latest Lingerie News
Comments Off
The research was based on three TV adverts launched in January: one featuring blonde models, another brunette models and the third one a plus-size brunette model. Then they applied a common marketing strategy, A/B testing, in which consumers are shown different ads in order to measure their buying habits and preferences.
The unexpected result was that the plus-size brunette model generated four times as many sales as the ad featuring blonde models.
“There’s an overall mentality that you have to be super skinny… We are showing that we offer lingerie for everyone,” Morgan Hermand-Waiche, founder of Adore Me, told CNN.
The three-year-old start up offers bra sizes ranging between 30A to 44G -far wider than other lingerie giants such as Victoria’s Secret and La Senza, which both only offer up to 38DD.
A spokesperson of the brand told The Independent: “Unlike other leading lingerie brands, Adore Me believes every woman, at every dress size, deserves fashionable lingerie that makes her feel sexy, confident and beautiful. That’s why our styles range from sizes 30A-44G – a size range twice more inclusive than any of our competition.”
“We very proudly feature our stunning plus-size model in many of our campaigns, including our recent national TV ad campaign. We were happy to see that featuring a plus size model in an ad quadrupled sales. The amount and quality of traffic clearly showed that plus size models resonate with women of all sizes and boost sales across the board, and not just in the plus-size line.”
But more than just the size of the model, it’s the hair colour that also influences the product sales, as the research also revealed that bodacious brunettes do generate more sales than blondes.
“Brunettes overall sell better than blondes… Our customers — and women in general — prefer brunettes when it comes to purchasing lingerie. It’s what we’ve seen,” Hermand-Waiche added.
According to Adore Me, retouched photos of fit lingerie models actually don’t translate into sales, as many brands believe so. It is actually the opposite – shoppers prefer realistic curvy figures.
In the world of bras, it seems that bigger is better.