Land of Women is a new lingerie brand founded by plus-size model-turned-designer, Mckenzie Raley

The idea for Land of Women, founded in 2013, grew from Miss Raley’s inability to find a bra that she loved in stores.

‘My personal style is pretty minimal, so the typical lingerie didn’t suit my aesthetic or functional needs,’ she explained.

‘I didn’t like underwires or padding or loud colors. I wear a lot of black and white just out of convenience so I designed my first bra, “the classic,” and started developing a prototype and that led me to a six-piece collection.’ 

The brand, which she labels ‘empowering,’ is something that is lacking in the intimate apparel industry, she added. 

Land of Women has launched a classic, no frills six-piece bra and underwear collection made of powernet that has enough high retention to forgo wires altogether

‘Our tag line is “lingerie for the sport of womanhood,” and I really believe in that. It creates the idea of women working together instead of against each other. 

‘Aside from sportswear, we really don’t see women being powerful and confident in a way that isn’t hyper feminine. And in that respect I’d like to redefine how people think of lingerie.’

Miss Raley said it is important to design pieces that accommodate as many body types as possible, so the label will be expanding its sizes soon.

‘When I’m designing, I definitely think of issues that I have with intimates and try to find a solution, like using stronger fabrics or higher quality trims,’ she said.

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