Kim Kardashian celebrates 27m Instagram followers in lingerie

By

Dailymail.com Reporter

Published:
17:10 EST, 26 February 2015

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Updated:
18:08 EST, 26 February 2015

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Kim Kardashian celebrated reaching a new Instagram milestone the best way she knows how… with a booty-ful selfie. 

The reality star shared a racy lingerie snap on Thursday with the caption: ’27 mil!!!!! Thank you so much!!!! I love you all!!!!’

She’s had plenty to celebrate this week – her family have also just inked a new $100 million deal with E!.

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Belfie: Kim Kardashian posted this picture on Thursday after reaching 27 million Instagram followers 

Matriarch and manager Kris Jenner has reportedly agreed a four-year contract extension with the network for herself and daughters Kim Kardashian West, Khloé and Kourtney Kardashian and Kendall and Kylie Jenner, and the agreement is the highest in TV history for a reality brand.

The deal covers ‘at least’ four more seasons of ‘Keeping Up with the Kardashians’, spin-off shows and possible digital projects.

A source told the New York Post newspaper’s Page Six column: ‘You’ll be seeing a lot more of the Kardashian family. This is a huge deal, which will see their involvement with the network and its digital properties expand well into the future.’

Tight: Kim was spotted on Thursday night wearing a tight pink PVC leather dress

Date night: Kim and husband Kanye West left the Dorchester Hotel together as they made their way to dinner

Kris’ ex-husband Bruce Jenner is not included in the deal as he is leaving after the upcoming 10th series of ‘Keeping Up with the Kardashians’ but is believed to be launching his own show documenting his gender transition.

Kim’s husband Kanye West is also not included in the deal, but he will continue to make occasional appearances on the programme.

Show creator Ryan Seacrest will also land a ‘sizeable fee’ under the terms of the contract.

Chilly: Kim held off London’s chilled temperatures by wrapping up in a beige fur coat, which she kept draped around her shoulders

Matching: Kanye had the trousers to match, although he opted for black instead of pink, with a black velvet top to go with

Baby steps: The 34-year-old wasn’t running anywhere in the skin-tight dress than ran all the way up to her throat

Meanwhile Kim has certainly been enjoying her time in London with her man, fresh from his controversial appearance at Wednesday’s BRIT Awards.

The reality star was snapped leaving the Dorchester Hotel wearing a tight pink PVC dress, on her way to dinner with Kanye 

Earlier, the two were spotted sharing a kiss on the doorstep of the famous Abbey Road studios on Thursday morning.

Proud: Kim delivered her husband a passionate kiss on the doorstep of Abbey Road Studios in London on Thursday morning

Happy couple: The couple skipped the afterparties on Wednesday night, instead looking fresh and potentially – for Kanye – working hard on music

Pose: The couple stopped for the camera so they could capture the moment they entered the historic studio

Kim also shared a couple on Instagram snaps of the happy couple shopping… or rather her waiting around while her fashion designer hubby did the shopping

‘Waiting on bae shopping…’ she wote in one, and ‘Posing for bae This is what we do when we’re bored shopping and no ones around’ in another.

The duo looked pretty fresh-faced as they hit the high streets of the English capital, probably down to the fact they uncharacteristically skipped all the Brit after-parties on Wednesday night, opting for a quiet meal together instead.

Earlier in the night Kanye caused a stir by using the N-word several times in his pre-watershed live performance, which lead to all audio being crudely edited out entirely for audience’s at home as unsuspecting technicians tried to censor it.

Leggy lady: Kim posted this sexy snap to Instagram on Thursday and wrote: ‘Waiting on bae shopping….’

My man: Kim later posted an intimate Instagram show with Kanye, captioned ‘KimKAllDay’ 

Skipping off: Kim Kardashian and Kanye West turned their backs on the various Brits after-parties, opting instead for a romantic meal at Mayfair restaurant Hakkasan 

Early night: The couple wowed at the Brits, but were clearly in no mood to party as the event wound down

 

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A Tale of Two Lingerie Retailers

• By
• Lillian Rizzo
• and
• Sara Randazzo

Models display creations at the end of the Victoria’s Secret fashion show in London on Dec. 2.
Joel Ryan/Invision/Associated Press

Frederick’s of Hollywood and Victoria’s Secret started on the same track decades ago as catalog lingerie retailers. But while Victoria’s Secret zoomed to the top of the sexy intimates business, Frederick’s lagged behind, becoming virtually a nonentity in the industry.

Success at L Brands Inc.-owned Victoria’s Secret is evident in its bottom line. Annual sales at the company rose about 5% in 2014 from the year prior to $7.2 billion, Chief Executive Sharen Turney said on a Thursday earnings call. Analysts gushed at the success of chain, which has more than 1,100 stores, with one analyst later writing that Victoria’s Secret is the “undisputed champion of the domestic specialty lingerie market.”

Frederick’s, meanwhile, is working with liquidators to close at least a third of its 93 stores as it fights to stay alive and revive its damaged brand.

The U.S. lingerie industry raked in more than $13 billion last year, with Victoria’s Secret’s market share accounting for 41.3% of that, according to research firm IBIS World. Frederick’s, meanwhile, made up less than 1%.

“Frederick’s is appealing to a very small segment of younger women,” said Britanny Carter, an industry analyst with IBIS World. “They’re essentially selling sex, whereas Victoria’s Secret is selling more of a lifestyle.”

The companies had similar origins, both founded by men with a new vision of women’s lingerie. World War II veteran Frederick Mellinger launched Frederick’s in 1946, introducing the U.S. to fashions he saw in Europe such as black lingerie and pioneering what are now intimate staples including the push-up bra and thong underwear. The first retail store opened in 1952, and the company went public 20 years later.

Victoria’s Secret got its start in 1977 by founder Roy Raymond, who initially catered the brand toward men looking to buy lingerie for their wives and girlfriends. Limited Brands Inc., now called L Brands, bought the company in 1982 when Victoria’s Secret had just a handful of stores and a catalog. It had expanded to 100 locations by 1986, and the retailer went public with its parent in 1995.

Today, Victoria’s Secret is considered a store that moms and daughters—or husbands and wives—feel comfortable shopping in together, while Frederick’s lures in customers with risqué, skin-baring looks.

Victoria’s Secret’s consistency has been the key to its stability and popularity with consumers, industry watchers say. Frederick’s, meanwhile, has had trouble maintaining its image.

“Frederick’s has seen changes in leadership, ownership and direction that are not only tough on the brand, but tough on the consumer,” said Richard Jaffe, an analyst at Stifel Nicolaus Co.

Frederick’s chief operating officer, Bill Soncini, did not return requests for comment. Last week, he told The Wall Street Journal the company is “in the process of re-engineering the whole business.”

In recent years, Frederick’s has embarked on ill-fated attempts to fix the brand, including licensing its name to products ranging from beach towels to Halloween costumes, opening franchise stores in the United Arab Emirates, and launching a high-end lingerie line. None of the ventures perked up revenues enough to stick around.

Victoria’s Secret, in contrast, keeps expanding. The company said Thursday it plans to increase its store square footage by 5% this year, including through 26 new store openings. The retailer has had some misses: Ms. Turney said Thursday that the company is cutting an unsuccessful apparel and makeup lines.

A spokeswoman for Victoria’s Secret did not return a request for comment Thursday.

Frederick’s has worked with restructuring advisers on and off since 1996, bouncing from a public to privately held company multiple times. Harbinger Group took the company private in 2013 in a deal that valued Frederick’s at $11 million, and the private-equity firm has since written off $60.2 million on the acquisition. At the time of its takeover, Frederick’s debts included a $24 million loan borrowed in 2012 from Harbinger affiliate Salus Capital Partners.

Victoria’s Secret’s brand has remained uplifted by its marketing, brand position and quality products, analysts say.

“No matter who you are, Victoria’s Secret is just the king of the hill,” said Paul Lejuez, an analyst at Wells Fargo.

-Stephanie Gleason contributed to this article.

Write to Lillian Rizzo at lillian.rizzo@wsj.com and Sara Randazzo at sara.randazzo@wsj.com. Follow them on Twitter at @Lilliannnn and @sara_randazzo

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