BLUSHLINGERIE.COM: Your New Online Lingerie Destination

Blush Lingerie offers confidence and affordable luxury in its brand new e-boutique!

MONTREAL, Oct. 1, 2014 /NEWS.GNOM.ES/ – This autumn, Blush Lingerie is proud to announce its new online store http://blushlingerie.com, an e-boutique designed to inspire women to wear lingerie every day – not just on special occasions! With garments for the bedroom, boardroom, boudoir and lounge, the Blush boutique offers beautiful intimates made to inspire positive self image, self confidence and a feeling of empowerment in every environment. Blush believes fine lingerie should be accessible and affordable: because every woman is worth it!

(Photo: http://photos.NEWS.GNOM.ES.com/prnh/20141001/149596)

The Blush (R)evolution
From manufacturer to online retailer, Blush has gone through a major evolution! After 25 years as a lingerie design, manufacture, and distribution company, supplying thousands of high end boutiques in North America, Blush has expanded and is now recognized as a lifestyle brand. Brother and sister duo Tiffany and Justin Ajmo wanted to establish a highly intimate relationship with clients, offering not only lingerie but also daring women to embrace their sensuality, and find confidence through intimates. Vive la lingerie!

With this vision in mind, a new ‘Blush World’ was born. Today, blushlingerie.com is a destination where women can find all things Blush, including the lingerie collection, a window to inspiring Blush storytelling, The Blush Diary, editorial campaigns, a magazine and other initiatives with partners to promote self-love and empowerment for women.

Sensual Storytelling
Blush offers a unique backstory for every garment, communication, and design, offering women the chance to explore feminine strength and sensuality through their connection with the brand.

“We have taken the time to build an e-boutique and digital assets that tell a story because we believe lingerie is more than a design. It’s something to spark imagination, a lifestyle, a fantasy, a fetish. Lingerie can be escapism and also be political”, said Blush Lingerie co-owner and creative director, Tiffany Ajmo. “We believe that beautiful lingerie can bring a woman confidence, inspiration and stimulation. We want to help women find this source of feminine strength” she concluded.

NEW styles and inspiration weekly on blushlingerie.com!

This week: PARAMOUR (www.blushlingerie.com/paramour)

Old Hollywood romance meets modern vintage sophistication with black scalloped lace florets over minty microfiber. Choose a deep V plunge bralette, panelled retro panties with garters, a sexy cropped corset or chemise! Embrace your sexy self! Bedroom, boardroom or boudoir, your secrets are safe in Paramour.

About Blush Lingerie
Fun, flirty, and feminine, Blush believes that wearing beautiful inspired lingerie builds confidence, radiates sophistication, and empowers women to find self-love, strength and sensuality in all aspects of life. Blush provides affordable luxury to make that possible. 

Guided by the leadership of their father Edward N. Ajmo, who ran a large scale fashion business since 1970, Blush has evolved to become today the brainchild of Tiffany and Justin Ajmo whom, since 2001, have been taking the lingerie company from a classic lingerie brand to a contemporary women’s lifestyle and fashion trendsetter.

“Blush Love is Sensual, Daring, and Empowering. – Because Lingerie is Poetry for the Soul….”

Samples: Available on request
Media interview: By appointment
Professional photos: High-resolution available on request
Special Promotions: Get $25 off on your first order at www.blushlingerie.com
Pricing: PARAMOUR $30 – $94 (www.blushlingerie.com/paramour)
Website: www.blushlingerie.com

Facebook: www.facebook.com/BlushFashionGroup

Twitter: www.twitter.com/BlushSocial

Instagram: www.instagram.com/BlushLingerie

Pinterest: www.pinterest.com/BlushSocial

SOURCE Blush Lingerie Inc

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‘Nude’ lingerie for women of color creates buzz

Crayola changed the name of its “flesh” crayon to “peach” back in 1962 – but Google lingerie in 2014 and you’ll find the name “nude” still overwhelmingly refers to light-peachy-beige.

So a simple thing like wearing a white shirt to work isn’t simple for a woman whose nude isn’t “nude.”

Do you wear white, and know it’ll show? Or a close-as-you-can-get beige or brown – and know it will still show?

Nubian Skin, a new London-based lingerie/hosiery business that opened online Wednesday, is creating quite the splash with its answer: Four shades of lingerie and hosiery that range from a golden caramel to a deep brown with just a hint of rose.

Maybe even cooler? Founder Ade Hassan has keyed each to mainstream makeup lines’ foundation colors. So if you wear Mac’s NW47 or Bobbi Brown’s Warm Walnut, Nubian Skin’s Cinnamon is the shade for you. If you wear Bobbi Brown’s Golden or Bare Minerals in Warm Tan or Golden Tan, consider Caramel. (Your mileage may vary, of course. But it’s more help than we’ve seen anywhere else.) Other shades are Berry, the darkest, and Cafe au Lait, the lightest.

Charlotte’s Lashawnda Becoats calls the foundation-match idea “fantastic” – and the business overall “a really exciting thing.”

Becoats, recently named editor of Pride Magazine in Charlotte and a woman who’s written about fashion and lifestyle for years, says, “Most people probably don’t think about it.

“You wear white under white and black under black. But to have something and to not worry ‘Hey, can you see my underwear under this?’ would be fantastic … Every woman of color can definitely relate.” (Yep: Hollywood’s Thandie Newton and Kerry Washington have both posted about the place, even before sales began: “am excited!” and “Awesome,” respectively. And Charlotte women say they’ve seen Nubian Skin all over Facebook.)

Becoats says she hasn’t found anywhere locally that carries a color appropriate for her.

Charlotte fashion blogger Kenya Hunter, a Laurens, S.C., native who works in corporate IT during the day, says the lack of skin tone range “has always been a frustration,” and she doesn’t buy locally.

Since the rise of business-casual office dressing means many women don’t feel required to wear hose, she says, hosiery hasn’t been the problem it was five years ago. But the lingerie?

“I’ve made do … by finding something that was ‘close enough’ and going with it. Sometimes that works, sometimes it doesn’t. (If) I could select something that would match my skin tone, I’d be open to making that investment. That’s the way you have to look at it.”

Prices range from about $50 to $60 for bras (which run 30B to 36DD/E, with more sizes promised) and $16 to $25 for briefs, etc. That’s not too far outside mainstream upscale lingerie prices – but shipping to the United States tacks on roughly $25.

Hassan told British website Black Ballad she had worked in investment banking and finance before launching this company, at age 30: “When wearing clothes, especially in a professional environment, a large proportion of women’s tops are sheer. When you are in that context you want to be taken seriously and not worrying if someone can see your black bra strap.”

Says Becoats: “We’ve (been) missing out on a whole market of women who have needs but who have taken for granted that they have had to fit into the status quo. When you create a market that allows those women to see themselves, they’re going to move toward that market.

“I’m going to look into it, so I can get out of wearing only black underwear!”

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