Lingerie retailer catering to flat-chested girls inundated with orders within …

“Why should only big-breasted girls get all the fun of lingerie shopping?” is apparently the question that led Japanese fashion school student Gomi Hayakawa to design and sell these stylish lingerie sets, tailor-made for flat chested girls, under the brand name of “Feast.”

Now, I understand that, in English, “flat-chested” has mildly derogatory connotations (imagine how a guy would react if you described him as having “micro junk” or something), but trust me, in this case I’m literally just directly translating. Japanese has so many words for varying sizes, textures and shapes of breasts your head will spin.

When one is able to describe breasts in one word with the same amount of detail a sommelier might describe the varying flavor notes of a particularly complex wine, well then, it’s no wonder Japan has a bit of a breast-loving reputation.

Anyway, it turns out Hayakawa’s designs are answering a serious market need, as small-chested ladies from Japan over hustled to the home page to place their orders, totally overwhelming Hayakawa and her small staff within hours of the shop going online.

Hayakawa, a mere Freshman at her fashion school, no doubt expected her lingerie sets to hold little more than niche appeal, as she has announced she’ll be running out of supplies after one more round of orders. But, Japan being a capitalist nation, we can imagine she’ll find some way to boost supply if demand keeps rolling in.

It’s nice that, here in boob-obsessed Japan, the (not as plentiful as you think) small-busted ladies now have a tailor-made product to help them feel sexy in their nightwear too. Just remember to be careful about who you wear it around, girls.

We can hardly imagine Hayakawa will accommodate shipping to foreign countries, but if you’re in Japan and want to get your hands on the whimsically-named “Fairy Feather” or “Angelic Wing” sets, you can check if they’re still available here.

Source: ITMedia
Photos: Official Website

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Xianyidai advertises Chinese lingerie in Times Square

Sola Aoi advertises lingerie on the Spakeys’ website. (Screenshot photo)

Guangdong-based Xianyidai Underwear has been under the spotlight lately for selling lingerie designed by a Japanese glamour model and advertising its products in New York’s Times Square.

Xianyidai, which is an OEM (original equipment manufacturer) for clothing, ran an advertisement for its newly launched lingerie brand Spakeys in Times Square from Aug. 8-10. The model featured in the advertisement wore Chinese-style red silky lingerie in the advertisement, which carried the slogan “Your grace will never die.”

Ding Shijin, who is responsible for marketing at Xianyidai, said that while advertising overseas, the company mainly focuses on promoting the brand and its Chinese-style lingerie designs, Shanghai’s China Business News reported.

The model, who does not show her face in the advertisement put up in Times Square, is apparently not Sola Aoi, a Japanese adult video star and glamour model, who has designed several lingerie lines for the brand.

On May 28, Spakeys rolled out a line of lingerie designed by Aoi on the company’s Weibo page with a limited offer of 528 pieces, which were sold out in five hours. Each set was priced at 1,288 yuan (US$210).

Ding said that Aoi’s designs were only one of its celebrity designs.

The advertising campaign in Times Square is a first for Spakeys, who have not previously advertised on billboards at home or overseas. It had earlier only marketed and sold its products online through social media platforms WeChat and Weibo.

Ding said the company chose to put its first advertisement in Times Square because it believes that fashion is borderless and because it hopes to make Chinese brands popular globally.

It has also been reported that Spakeys is expected to draw investment from Chinese internet giant Alibaba.

In response, Xianyidai said it has plans to collaborate with Alibaba, but the details cannot be disclosed at the moment.

Spakeys is set to hold its brand launch ceremony in Hangzhou on Aug. 18.

References:

Ding Shijin 丁世錦

Xianyidai 仙宜岱股份有限公司

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